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Assembly Leicester Square

3.5 star property
Hotel with a restaurant, near The British Museum

Photo gallery for Assembly Leicester Square

Cozy Comfort With a Little Extra Space
Restaurant
Bar (on property)
Living area
Balcony

Reviews

8.2 out of 10
Very good

Popular amenities

  • 24/7 front desk
  • Bar
  • Housekeeping
  • Air conditioning
The current price is AU$289
includes taxes & fees
23 Nov - 24 Nov

Explore the area

View map
27 - 31 Charing Cross Road, London, England, WC2H 0LS
  • Place, Leicester Square
    ‪1 min walk‬
  • Place, Trafalgar Square
    ‪5 min walk‬
  • Place, Piccadilly Circus
    ‪6 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪46 min drive‬

Room options

View all photos for Modern Room, Spread Out and Settle In

Modern Room, Spread Out and Settle In

Modern Room, Spread Out and Settle In

7.4 out of 10
Good
(10 reviews)

Highlights

Soundproofed
Air conditioning
Free cots/infant beds
Separate bedroom
Hairdryer
Daily housekeeping
  • 16 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Sofa Bed

View all photos for Cozy Comfort With a Little Extra Space

Cozy Comfort With a Little Extra Space

Cozy Comfort With a Little Extra Space

8.2 out of 10
Very good
(173 reviews)

Highlights

Soundproofed
Air conditioning
Free cots/infant beds
Separate bedroom
Hairdryer
Daily housekeeping
Travel cot
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Compact and Comfy Windowless Room

1 bedroom, soundproofing, free WiFi, bed sheets

Compact and Comfy Windowless Room

7.6 out of 10
Good
(43 reviews)

Highlights

Soundproofed
Air conditioning
Separate bedroom
Hairdryer
Daily housekeeping
  • 10 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Compact And Comfy Windowless Room

1 bedroom, soundproofing, free WiFi, bed sheets

Compact And Comfy Windowless Room

  • Sleeps 2

View all photos for Cozy Comfort With A Little Extra Space 

1 bedroom, soundproofing, free WiFi, bed sheets

Cozy Comfort With A Little Extra Space 

  • Sleeps 2

View all photos for Modern Room - Spread Out And Settle In

1 bedroom, soundproofing, free WiFi, bed sheets

Modern Room - Spread Out And Settle In

  • Sleeps 3

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About the area

London

Assembly Leicester Square puts you in the heart of London, within a 20-minute stroll of The British Museum and Big Ben. Highlights at this hotel include a restaurant and in-room free WiFi. .For a drink, you can stop by the hotel's own lounge bar. Other amenities include free Wi-Fi in public areas, a 24-hour front desk and luggage storage. Each morning buffet breakfast is served between 7:00 AM and 10:30 AM. .Places within a 30-minute walk of this 3.5-property class London City Centre hotel include London Eye and Buckingham Palace.

What's nearby

  • Leicester Square - 1 min walk - 0.2 km
  • Trafalgar Square - 5 min walk - 0.4 km
  • Piccadilly Circus - 6 min walk - 0.5 km
  • The British Museum - 15 min walk - 1.3 km
  • Big Ben - 15 min walk - 1.3 km

Getting around

  • Leicester Square Underground Station - 2 min walk
  • Charing Cross Station - 5 min walk
  • London (LCY-London City) - 39 min drive

Restaurants

  • ‪Burger King - ‬1 min walk
  • ‪Jollibee - ‬2 min walk
  • ‪The Bear and Staff - ‬1 min walk
  • ‪The Moon Under Water (Wetherspoon) - ‬2 min walk
  • ‪Gordon Ramsay Street Burger - ‬1 min walk

About this property

Assembly Leicester Square

Hotel with a restaurant, near The British Museum
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi.

This 3.5-star London hotel is smoke free.

  • 121 guestrooms or units
  • Breakfast available (surcharge)
  • Front desk (24 hours)
  • Storage area for luggage
  • Lift
  • No smoking on site
  • Bar or lounge
  • Dining venue
Assembly Leicester Square offers 121 accommodations with a hairdryer and free toiletries. This London hotel provides complimentary wireless Internet access. Bathrooms include a shower. Housekeeping is provided on a daily basis.

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Zedwell Piccadilly Circus
  • Free WiFi
  • Air conditioning
  • 24/7 front desk
  • Soundproof rooms
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The price is AU$259
includes taxes & fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Food and drink

  • Daily buffet breakfast available 7:00 AM to 10:30 AM for a fee: GBP 15 for adults and GBP 15 for children
  • A bar/lounge
  • A restaurant

Family friendly

  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Grab bar near toilet
  • Lift
  • Low-height counter and sink
  • Wheelchair accessibility

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower
  • Towels provided

More

  • Air conditioning (climate-controlled)
  • Heating (climate-controlled)
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately GBP 15 for adults and from GBP 15 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. No on-site parking is available. This property accepts credit or debit cards, Visa and Mastercard. Cash is not accepted. 

Property is also known as

Assembly Hotel
Assembly London
Assembly Hotel London England

Frequently asked questions

What is the cancellation policy at Assembly Leicester Square?

Assembly Leicester Square offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Assembly Leicester Square?

As of 19 Nov 2025, prices found for a 1-night stay for 2 adults at Assembly Leicester Square on 23 Nov 2025 start from AU$289.04, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Assembly Leicester Square serve breakfast?

Yeah, buffet breakfast is served daily between 7:00 AM and 10:30 AM.

Is there a free airport shuttle available at Assembly Leicester Square?

No, Assembly Leicester Square does not offer an airport shuttle service.

Is there a bar or restaurant at Assembly Leicester Square?

Yep, they've got a lounge bar and an onsite restaurant.

What time are check-in & check-out at Assembly Leicester Square?

Check-in begins at 3:00 PM. Check-out time is 11 AM.

Are pets allowed at Assembly Leicester Square?

No, pets are not allowed.

Reviews

Assembly Leicester Square Reviews

8.2

Very good

8.6/10

Cleanliness

8.6/10

Staff & service

7.2/10

Amenities

8.0/10

Property conditions & facilities

8.2/10

Eco-friendliness
Rating 10 - Excellent. 742 out of 1739 reviews
Rating 8 - Good. 527 out of 1739 reviews
Rating 6 - Okay. 285 out of 1739 reviews
Rating 4 - Poor. 105 out of 1739 reviews
Rating 2 - Terrible. 80 out of 1739 reviews

Reviews

10/10 Excellent

Elliot

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

10/10 Excellent

Kaitlyn

Stayed 3 nights in Aug 2025

8/10 Good

Zach

Liked: Cleanliness
Likes it!
Stayed 6 nights in Aug 2025

10/10 Excellent

Andrew

Travelled with family, Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Jul 2025

10/10 Excellent

Nicholas

Stayed 5 nights in Aug 2025

4/10 Poor

Justine

Travelled with partner
Disliked: Amenities, property conditions & facilities
Expedia does not advertise these as windowless rooms. I double checked the listing and nowhere does it state the room is windowless until you have booked the non refundable room. It is listed as a cozy single until it's booked then described as cozy - windowless. The booking should be more transparent as we would not have booked this for 5 nights. Additionally, the following amenities are not provided: TV, mini fridge, phone in room to call reception, coffee/tea, chair or table in room. Ultimately you're paying for the location.
Stayed 5 nights in Aug 2025

8/10 Good

Elizabeth

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jul 2025

10/10 Excellent

Natalija

Liked: Cleanliness
Stayed 1 night in Jul 2025

8/10 Good

Frank

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

10/10 Excellent

Riley

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
great location for first time in london
Stayed 4 nights in Aug 2025

8/10 Good

Karishma

Stayed 2 nights in Aug 2025

8/10 Good

Julia

Liked: Cleanliness, staff & service, property conditions & facilities
Very nice staff, located in a very busy area with restaurants, shops, museums and theaters nearby. They let us store our luggage in their lobby as we had a late flight. Rooms are quite small, but comfortable and had a balcony.
Stayed 4 nights in Jul 2025

10/10 Excellent

Nodlaig

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient and clean, close to everything.
Stayed 3 nights in Aug 2025

8/10 Good

Fatima

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was a great one. Our a/c broke down in the middle of the night but the staff did everything they could to assist us. They took us to a hotel close by. It’s very convinient. Close to the tube and bus stops.
Stayed 6 nights in Jul 2025

10/10 Excellent

Andrea

Liked: Cleanliness, staff & service, property conditions & facilities
There is no better place to stay in London! Centrally located, spacious, friendly staff. I would do it all over again!
Stayed 3 nights in Jun 2025

6/10 Okay

Helen

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Very small room and bathroom
Stayed 1 night in Jul 2025

10/10 Excellent

Richard

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyed our stay. The bed was comfortable and the staff were very friendly. Great view from the 9th floor. Would stay again.
Stayed 1 night in Aug 2025

10/10 Excellent

Francisco

Stayed 2 nights in Jul 2025

8/10 Good

Yanelly

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
GGood hotel, great location, close to bus and metro stations, clean. Reason for only 4 stars: I would really appreciate some shelves to put my clothes and my skin care products in the bathroom. There was no room to put anything anywhere in the room, extremely minimal.
Stayed 3 nights in Jul 2025

6/10 Okay

Anousjka

Travelled with partner
Liked: Cleanliness, amenities
Convenient location and room was adequate and clean. We had problems with the lights, though (which I read afterwards others had had, too). The light switch by the bed didn’t seem to control all the lights and when I turned on the light on my side of the bed it turned others on, too. So it was either all off or all on. It was also not clear where the ‘night light’ of the bathroom was. We liked the roof terrace, where we had a drink on the night we stayed and had breakfast the next morning. We had not booked breakfast but we asked if we could decide on the day and they said yes. What they didn’t say then is that it costs more on the day vs booking in advance - £22.50! For a buffet breakfast. There wasn’t even that much to choose from and some of it was cold. Rip off. I suppose you pay for the location and view (?)
Stayed 1 night in Jul 2025

10/10 Excellent

Petrus, Utrecht

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The distance to major London theatres and highlights of the city are walkable from this hotel. Good price-quality.
Stayed 4 nights in Jul 2025

6/10 Okay

Heather

Travelled with partner
Disliked: Staff & service, amenities, property conditions & facilities
Great location. Despite being in a busy area, room was soindproof. Check in attendant was great, after that, the staff were disinterested. Restaurant area on top floor was lovely, breakfast food cold and nit very good.
Stayed 3 nights in Jul 2025

10/10 Excellent

Rebekah

Stayed 1 night in May 2025

6/10 Okay

Entela

Liked: Cleanliness, staff & service
Our room had problems with
Stayed 2 nights in Jul 2025

8/10 Good

tova

Liked: Staff & service
It was pk
Stayed 6 nights in Jul 2025