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37GS Residences

4.0 star property

Photo gallery for 37GS Residences

A modern interior with a glass partition, a staircase, and a bed in the background.
A spacious living room with a white sofa, a round coffee table, and a large window with blinds.
A modern building with a glass door entrance, a rooftop garden with various plants, and a clear glass pool area.
A modern kitchen with a marble countertop, two bar stools, and a vase of flowers.
A modern kitchen with a marble island, two bar stools, and a large window.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Kitchen
  • Washing machine
  • Dryer
  • Free Wi-Fi
  • Air-conditioning
  • Outdoor space
The current price is AU$893
includes taxes & fees
27 July - 28 July

Explore the area

View map
37 Golden Square, London, England, W1F 9LB
  • Place, Theatreland
    ‪1 min walk‬
  • Place, Carnaby Street
    ‪1 min walk‬
  • Place, Regent Street
    ‪2 min walk‬
  • Airport, London (LCY-London City)
    ‪39 min drive‬

Room options

View all photos for GS4 - 2 Bed Deluxe

A modern outdoor seating area with wicker furniture, a glass table, and a vertical garden wall.

GS4 - 2 Bed Deluxe

  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS16 - 2 Bed Superior

A modern living room with a grey sofa, orange cushions, and a grey ottoman. There are two windows with blinds, a kitchen area with bar stools, and a pendant light.

GS16 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS20 - 2 Bed Executive

A modern living room with a light blue sofa, a dining area, and a kitchen in the background.

GS20 - 2 Bed Executive

  • 80 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS19 - 2 Bed Deluxe

A modern living room with a glass door leading to a balcony, a flat-screen TV mounted on the wall, and a comfortable armchair.

GS19 - 2 Bed Deluxe

  • 118 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS2 - 1 Bed Executive

A modern hotel room with a large bed, a sofa, a coffee table with fruit, a TV, and a view of the city.

GS2 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for GS22 - 3 Bed Penthouse

An outdoor seating area with a sofa, chairs, and a table with a fruit bowl and bottle.

GS22 - 3 Bed Penthouse

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds
  • Free Wi-Fi

View all photos for GS1 - 3 Bed Deluxe

A modern living room with a sofa, ottoman, and blue chairs, a dining area with a table and chairs, and a kitchen with a fridge and shelves.

GS1 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds
  • Free Wi-Fi

View all photos for GS5 - 3 Bed Deluxe

A modern living room with a sofa, ottoman, and a glass partition with kitchen items.

GS5 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds
  • Free Wi-Fi

View all photos for GS18 - 2 Bed Executive

A modern living room with a sofa, a coffee table with a vase and glasses, a large window with curtains, and a ceiling light fixture.

GS18 - 2 Bed Executive

  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS13 - 3 Bed Deluxe

A modern living room with a sofa, armchair, and coffee table.

GS13 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds
  • Free Wi-Fi

View all photos for GS9 - 3 Bed Deluxe

GS9 - 3 Bed Deluxe | Living area

GS9 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 1 King Bed and 2 Double Beds
  • Free Wi-Fi

View all photos for GS17 - 3 Bed Deluxe

A modern living room with a sofa, a coffee table, and a desk with a lamp.

GS17 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds
  • Free Wi-Fi

View all photos for GS6 - 1 Bed Executive

A modern hotel room with a large bed, a sofa, a coffee table with fruit, a TV, and a view of the city.

GS6 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for GS10 - 1 Bed Executive

A modern living room with a grey sofa, a white coffee table with a bottle and glass, a white armchair, and a window with a view.

GS10 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free Wi-Fi

View all photos for GS14 - 1 Bed Executive

A modern hotel room with a bed, a sofa, a coffee table with fruit, and a TV.

GS14 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free Wi-Fi

View all photos for GS21 - 2 Bed Deluxe

A modern outdoor dining area with a round table, chairs, and a potted plant.

GS21 - 2 Bed Deluxe

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS15 - 2 Bed Superior

A modern living room with a sofa, armchairs, a coffee table, and a TV.

GS15 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS12 - 2 Bed Superior

A modern living room with a sectional sofa, a glass coffee table, and a blue armchair. There is a dining area with a table and chairs, and a large window providing natural light.

GS12 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS11 - 2 Bed Superior

A modern living room with a dining area, a sofa, and a TV.

GS11 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS8 - 2 Bed Superior

A modern living room with a sectional sofa, a marble coffee table, and large windows.

GS8 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 1 King Bed and 1 Double Bed
  • Free Wi-Fi

View all photos for GS7 - 2 Bed Superior

A modern living room with a grey armchair, a green sofa, and a marble coffee table.

GS7 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for GS3 - 2 Bed Superior

A modern living room with a sectional sofa, a round coffee table, and a large abstract painting.

GS3 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds
  • Free Wi-Fi

View all photos for Three-Bedroom Apartment

Laptop workspace, soundproofing, iron/ironing board, free WiFi

Three-Bedroom Apartment

  • Sleeps 8
  • 1 King Bed
  • Free Wi-Fi

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About the area

London

At 37GS Residences you'll be within a short 5-minute stroll of popular places like Piccadilly Circus and Piccadilly. .Each apartment is soundproofed and features a flat-screen TV with cable channels, along with a washer/dryer, free WiFi and a dining area. In-room dining is easy with a kitchen that comes equipped with a fridge, a microwave and a stovetop. Nice touches to enhance your stay include a rainfall showerhead, bathrobes and free toiletries. A sitting area, an espresso maker and Netflix are also available. .This smoke-free apartment building offers free WiFi in public areas, a rooftop terrace and a 24-hour front desk. Added amenities include laundry facilities, luggage storage and a lift.
View more Apartments in LondonOpens in a new window

What's nearby

  • Theatreland - 1 min walk - 0.0 km
  • Carnaby Street - 1 min walk - 0.1 km
  • Regent Street - 2 min walk - 0.2 km
  • Piccadilly Circus - 3 min walk - 0.3 km
  • Piccadilly - 3 min walk - 0.3 km

Getting around

  • Piccadilly Circus Underground Station - 4 min walk
  • Tottenham Court Road Station - 12 min walk
  • London (LCY-London City) - 42 min drive

Restaurants

  • ‪Disrepute - ‬1 min walk
  • ‪Flat Iron Soho - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪Donutelier - ‬2 min walk
  • ‪Pret a Manger - ‬3 min walk

About this property

37GS Residences

As a guest of 37GS Residences, you'll find a rooftop terrace, laundry facilities, and a lift. Public spaces have free WiFi.

This 4-star London apartment is smoke free.

  • 3 guestrooms or units
  • Terrace on the roof
  • Self-service laundry
  • Front desk (24 hours)
  • Storage area for luggage
  • Lift
  • No smoking on site
37GS Residences offers 3 air-conditioned accommodations with washers/dryers and espresso makers. This accommodation has separate sitting areas and includes dining tables and kitchen islands. Accommodation at this 4-star apartment has kitchens with full-sized fridge/freezers, stovetops, microwaves and separate dining areas. Bathrooms include baths or showers with a rainfall showerhead, bathrobes, complimentary toiletries and hairdryers.

Guests can surf the web using complimentary wireless Internet access. Flat-screen televisions come with cable channels and Netflix. Additionally, rooms include coffee/tea makers and an iron/ironing board. Housekeeping is provided on a daily basis.

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Property amenities

Internet

  • Available in the apartment: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • No on-site parking available

Kitchen

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Electric kettle
  • Espresso maker
  • Freezer
  • Full-sized refrigerator/freezer
  • Hob
  • Kitchen island
  • Microwave
  • Oven
  • Toaster

Dining

  • Couples/private dining
  • Dining table

Bedrooms

  • Bedsheets provided
  • Rollaway/extra bed: GBP 36 per day

Bathroom

  • Bathtub or shower
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Rainfall showerhead
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Living spaces

  • Dining table
  • Heated floor
  • Separate dining area
  • Separate sitting area

Entertainment

  • Flat-screen TV with cable channels
  • Netflix
  • Streaming services

Outdoor areas

  • Rooftop terrace

Laundry

  • Laundry detergent
  • Laundry facilities
  • Washer/dryer

Work spaces

  • Laptop workspace

Comfort

  • Air conditioning
  • Heating

Pets

  • No pets allowed

Suitability/Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (81 centimetre wide door)
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk (79 centimetre high)
  • Smoke-free property

Services and conveniences

  • 24-hour front desk
  • Daily housekeeping
  • Iron/ironing board
  • Luggage storage

Location highlights

  • In a business district
  • In a shopping district
  • Near a health/beauty spa
  • Near a metro station
  • Near a train station
  • Near an outlet shopping centre

Safety features

  • Carbon monoxide detector (host has indicated there is a carbon monoxide detector on the property)
  • Smoke detector (host has indicated there is a smoke detector on the property)
  • Security system
  • Fire extinguisher

General

  • 3 units
  • Soundproofing

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Contactless check-out

Special check-in instructions

The property charges 2 per cent for credit card payments
Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 36.0 per day.
  • Cots (infant beds) are available for GBP 18.0 per night.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A damage deposit of GBP 750 will be collected before check-in.
  • Deposit is payable by bank transfer and is due within 24 hours of booking the reservation.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Crib (infant bed) fee: GBP 18.0 per night
  • Rollaway bed fee: GBP 36.0 per day
  • Cleaning supplies fee: GBP 240 per stay
  • Credit card charges are subject to a surcharge of 2 per cent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
On-site parties or group events are strictly prohibited
Long-term renters welcome
Host has indicated that there is a carbon monoxide detector on the property
Host has indicated that there is a smoke detector on the property
Safety features at this property include a fire extinguisher and a security system
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
This property is professionally cleaned
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. No on-site parking is available. This property accepts Visa, Mastercard, American Express, debit cards and cash. On-site parties or group events are strictly prohibited. Long-term renters welcome. For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector and a security system in all accommodation. The property is professionally cleaned.

We should mention

  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

37GS Residences London
Golden Square Residence
37GS Residences Apartment
Luxury 2 Bedroom Golden Square
37GS Residences Apartment London

Frequently asked questions

What makes 37GS Residences a romantic place to stay?

Couples dining, plus rainfall showerheads in the guestrooms, help set the scene for a romantic weekend at 37GS Residences.

How much does it cost to stay at 37GS Residences?

As of 26 July 2026, prices found for a 1-night stay for 2 adults at 37GS Residences on 27 July 2026 start from AU$893, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is there a free airport shuttle available at 37GS Residences?

No, 37GS Residences does not offer an airport shuttle service.

What time are check-in & check-out at 37GS Residences?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Are pets allowed at 37GS Residences?

No, pets are not allowed.

37GS Residences Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 41 out of 49 reviews
Rating 8 - Good. 2 out of 49 reviews
Rating 6 - Okay. 5 out of 49 reviews
Rating 4 - Poor. 1 out of 49 reviews
Rating 2 - Terrible. 0 out of 49 reviews

9.6/10

Cleanliness

9.4/10

Amenities

9.2/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Artee

Liked: Cleanliness, check-in, communication, listing accuracy
great location to restaurants and theaters, picadilly circus metro stop, excellent place to stay
Stayed 4 nights in Mar 2026
Verified

10/10 Excellent

Andrew

Liked: Cleanliness, amenities, communication
Clean room, friendly, helpful staff, great space and in an amazing neighborhood.
Stayed 3 nights in Jan 2026
Verified

10/10 Excellent

Julia

Liked: Cleanliness, amenities, property conditions & facilities, communication
Friendly staff, spotless clean room, great location, safe, close to shops, restaurants, and grocery stores. We enjoyed staying here.
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

Kalbant

Liked: Cleanliness, check-in, communication, listing accuracy
Excellent accomodation. Location os first class
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Jennifer

Liked: Cleanliness, amenities, property conditions & facilities, communication
We love this property! This was our 2nd time staying and I think it will become a "go to" when we're in London.
Stayed 6 nights in Nov 2025
Verified

10/10 Excellent

Andres

Liked: Cleanliness, amenities, property conditions & facilities
Top notch place!
Stayed 1 night in Jun 2024
Verified

8/10 Good

Shoji

Liked: Cleanliness, amenities, property conditions & facilities, communication
There are supermarkets nearby, making it very convenient. It is also close to tourist attractions such as Kensington Palace, making it convenient.
Stayed 4 nights in Aug 2025
Verified

6/10 Okay

ll

Liked: Cleanliness
Disliked: Communication
Nice modern apartment
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Verified traveller

Liked: Cleanliness, room comfort, communication

Great Stay!

Everything was as advertised. Will definitely stay here again.
Stayed 4 nights in Feb 2023
Verified

10/10 Excellent

Kazim

Comfortable beds. Close to most shops and food places. Quiet and cosy.
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Verified traveller

Liked: Cleanliness, room comfort, communication
Great space. Great location.
Stayed 4 nights in Dec 2023
Verified

10/10 Excellent

Jeffrey

Liked: Cleanliness, amenities, property conditions & facilities, communication
What an amazing property…great location, amazing snd super helpful staff (Ali was absolutely amazing). Such a gem. Really looking forward to staying here again!!
Stayed 4 nights in Oct 2024
Verified

10/10 Excellent

Marco

Liked: Cleanliness, amenities, property conditions & facilities, communication
Amazing location, clean, modern, good service from the concierge. A bit pricey, but hey, it’s central London!
Stayed 2 nights in Jan 2023
Verified

10/10 Excellent

Melissa

Liked: Cleanliness, amenities, property conditions & facilities, communication
Incredible space. Prime location
Stayed 1 night in Aug 2024
Verified

10/10 Excellent

Nidhi

Liked: Cleanliness, amenities, property conditions & facilities, communication
The best property in London I have stayed at so far and the concierge is so very helpful. Loved it
Stayed 3 nights in Dec 2024
Verified

10/10 Excellent

Kira

Liked: Cleanliness, property conditions & facilities, communication
Fantastic location on quiet side street, but a quick walk to Piccadilly. Beautiful modern building with friendly concierge. Would absolutely recommend!
Stayed 3 nights in Apr 2023
Verified

10/10 Excellent

Corey

Liked: Cleanliness, amenities, property conditions & facilities, communication
The apartment was very nice! Very clean and incredibly spacious. 2 bedrooms and 2 bathrooms. Zoned climate control. Large living room and full kitchen. Excellent location! I would definitely recommend!
Stayed 4 nights in Jun 2025
Verified

10/10 Excellent

Max

Liked: Cleanliness, amenities, property conditions & facilities, communication
Excellent location, spacious apartment, fully equipped kitchen, two bathrooms, good beds. The area gets noisy on weekends as the apartment is facing Carnaby, but other than the place is perfect.
Stayed 3 nights in Mar 2025
Verified

10/10 Excellent

Stephanie

Liked: Cleanliness, room comfort, communication
The 2 bedroom unit was immaculate and spacious, equipped with toiletry and kitchen amenities. The staff was friendly and accommodating. Midweek housekeeping service was sufficient, and outlet adapters provided, if requested. Location is central to most public transportation lines-- a good starting point to explore Soho and its surrounding neighborhoods. This is truly a hidden gem in Golden Square.
Stayed 5 nights in Sep 2025
Verified

10/10 Excellent

stuart

Liked: Cleanliness, property conditions & facilities, communication
Wonderful, will return!!
Stayed 1 night in Jul 2024
Verified

10/10 Excellent

EZRA

Liked: Cleanliness, amenities, property conditions & facilities, communication
Best apartment ever
Stayed 2 nights in Feb 2023
Verified

10/10 Excellent

Debra

Liked: Cleanliness, amenities, property conditions & facilities, communication
Overall very nice.
Stayed 2 nights in Mar 2024
Verified

10/10 Excellent

Stephanie

Liked: Cleanliness, room comfort, communication

Fantastic Flats in the heart of it all!

This is a wonderful place to stay in London. The location is ideal and right in the middle of the city. The staff was friendly and helpful and responded immediately when we had a small issue.(which was immediately resolved) We stayed in flat 21 (621) and it was well appointed and immaculate. We can’t wait to visit again.
Stayed 9 nights in Jul 2024
Verified

10/10 Excellent

Jason

Liked: Cleanliness, amenities, property conditions & facilities, communication
Ali and the team was excellent and very accommodating
Stayed 3 nights in Apr 2023
Verified

10/10 Excellent

Verified traveller

Liked: Cleanliness, room comfort, communication

Hidden Gem!

We had a wonderful stay! It is very nice and cozy. The apartment looks exactly like the photos. Located at the most central area, with this price and the space / facilities we got - it is a beat! Strongly recommend for family who want some quiet time but still want to be immersed in the best of London. Will definitely come back
Stayed 6 nights in Nov 2023