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Best Western Premier Herald Square

3.0 star property
Hotel with a bar, 3-minute walk to 5th Avenue

Photo gallery for Best Western Premier Herald Square

Standard Room, 1 King Bed, Non Smoking
Property amenity
Lobby
Lobby
Restaurant

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free Wi-Fi
  • Air-conditioning
  • Gym
  • Breakfast available
  • Business services
  • Bar
The current price is AU$172
includes taxes & fees
22 Feb - 23 Feb

Explore the area

View map
50 W 36th St, New York, NY, 10018
  • Place, 5th Avenue
    ‪2 min walk‬
  • Place, Macy's
    ‪2 min walk‬
  • Place, Empire State Building
    ‪5 min walk‬
  • Airport, New York, NY (LGA-LaGuardia)
    ‪29 min drive‬

Room options

View all photos for King Room

Premium bedding, in-room safe, desk, blackout curtains

King Room

  • Sleeps 2

View all photos for Standard Room, 1 Queen Bed, Accessible, Non Smoking

Standard Room, 1 Queen Bed, Accessible, Non Smoking

Standard Room, 1 Queen Bed, Accessible, Non Smoking

9.0 out of 10
Wonderful
(8 reviews)

Highlights

Soundproofed
Air conditioning
Free cots/infant beds
LED TV
Premium bedding
Blackout curtains
Separate bedroom
Private bathroom
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

Accessible Queen Room

  • Sleeps 2

View all photos for Standard Room, 1 King Bed, Non Smoking

Standard Room, 1 King Bed, Non Smoking

Standard Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(29 reviews)

Highlights

Soundproofed
Air conditioning
Free cots/infant beds
LED TV
Premium bedding
Blackout curtains
Separate bedroom
Private bathroom
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Standard Room, 2 Double Beds, Non Smoking

Standard Room, 2 Double Beds, Non Smoking

9.0 out of 10
Wonderful
(44 reviews)

Highlights

Soundproofed
Air conditioning
Free cots/infant beds
LED TV
Premium bedding
Blackout curtains
Separate bedroom
Private bathroom
  • 1 bedroom
  • Sleeps 4
  • 2 Double Beds

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking

Highlights

Soundproofed
Air conditioning
Free cots/infant beds
LED TV
Premium bedding
Blackout curtains
Separate bedroom
Private bathroom
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

Executive King Room

  • Sleeps 2

Two Double Room

  • Sleeps 4

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The price is AU$144
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26 Feb - 27 Feb
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About the area

New York

Best Western Premier Herald Square places you in the centre of New York, within a short 5-minute stroll of popular places like 5th Avenue and Empire State Building. Highlights at this hotel include in-room free WiFi, free high-speed Internet and LED TVs. .For a drink, you can stop by the hotel's own lounge bar. Additionally, you'll find free Wi-Fi in public areas, a gym and a 24-hour business centre. Each morning buffet breakfast is served between 6:30 AM and 9:30 AM. .Attractions within a 10-minute walk of this 3-property class Manhattan hotel include Macy's and Bryant Park.

What's nearby

  • 5th Avenue - 2 min walk - 0.2 km
  • Macy's - 2 min walk - 0.2 km
  • Empire State Building - 5 min walk - 0.4 km
  • Times Square - 8 min walk - 0.7 km
  • Madison Square Garden - 8 min walk - 0.7 km

Getting around

  • 34 St. Station (Herald Square) - 2 min walk
  • New York W 32nd St. Station - 5 min walk
  • LaGuardia Airport (LGA) - 28 min drive

Restaurants

  • ‪Monarch Rooftop - ‬2 min walk
  • ‪Keens Steakhouse - ‬1 min walk
  • ‪Taco Bell - ‬1 min walk
  • ‪Tonchin New York - ‬1 min walk
  • ‪Roma Pizza & Restaurant - ‬2 min walk

About this property

Best Western Premier Herald Square

Hotel with a bar, 3-minute walk to 5th Avenue
There's a coffee shop/cafe on site. You can enjoy a drink at the bar/lounge. You'll find a 24-hour business centre on site.

Public spaces have free WiFi and wired Internet. A fitness centre, a vending machine, and multilingual staff are also featured at the business-friendly Best Western Premier Herald Square.

This 3-star New York hotel is smoke free.

  • 94 guestrooms or units
  • 17 levels
  • Business centre (24 hours)
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Tour and ticket information
  • Concierge
  • Newspapers in lobby (free)
  • Television in lobby
  • ATM
  • Lift
  • No smoking on site
  • Bar or lounge
Best Western Premier Herald Square offers 94 air-conditioned accommodations with a safe and coffee/tea makers. Beds feature premium bedding. LED televisions come with premium cable channels. Bathrooms include a shower, complimentary toiletries and hairdryers.

Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones; free local calls are provided (restrictions may apply). Additionally, rooms include an iron/ironing board and blackout curtains. Housekeeping is provided on a daily basis.

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Best Western Premier Empire State Hotel
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  • Restaurant
  • Air-conditioning
  • Breakfast available
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The price is AU$168
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22 Feb - 23 Feb
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available

Food and drink

  • Daily buffet breakfast available 6:30 AM to 9:30 AM for a fee: USD 20 for adults and USD 20 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas

Things to do

  • Gym
  • TV in common areas

Family friendly

  • In-room cot
  • Laundry facilities
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • 24-hour business centre

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Braille/raised signage
  • Lift
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible public bathroom

More

  • 17 floors
  • Smoke-free property

Room amenities

Bedroom

  • Blackout drapes
  • Free cot
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • LED TV with premium cable channels

Food and drink

  • Coffee/tea maker

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3 PM; check-in end time: 11:00 AM
Minimum check-in age - 21

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Free cots (infant beds)!

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Deposit: USD 200 per accommodation, per stay

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately USD 20 for adults and from USD 20 for children

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. No on-site parking is available. This property accepts Visa, Mastercard, American Express, Discover, Diners Club and Carte Blanche. Cash is not accepted. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western) guidelines.

Property is also known as

Best Western Herald
Best Western Herald Square
Best Western Premier Herald
Best Western Premier Herald Square
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square Hotel New York
Best Western Premier Herald Square New York
Herald Square Best Western
Premier Herald Square
Premier Herald Square New York
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square New York
Best Western Premier Herald Square Hotel New York

Frequently asked questions

Are there any beaches close to Best Western Premier Herald Square?

The closest beach to Best Western Premier Herald Square is Coney Island Beach (20 km).

How much does it cost to stay at Best Western Premier Herald Square?

As of 12 Feb 2026, prices found for a 1-night stay for 2 adults at Best Western Premier Herald Square on 22 Feb 2026 start from AU$172.42, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What makes Best Western Premier Herald Square a romantic place to stay?

A lounge bar, plus premium bedding in the guestrooms, help set the scene for a romantic weekend at Best Western Premier Herald Square.

Is Best Western Premier Herald Square family-friendly?

You bet! With amenities such as laundry facilities, as well as free infant beds in the guestrooms, it's no surprise that Best Western Premier Herald Square is a hit with families.

Does Best Western Premier Herald Square serve breakfast?

Sure does, buffet breakfast is on offer daily between 6:30 AM and 9:30 AM.

Is there a free airport shuttle available at Best Western Premier Herald Square?

No, Best Western Premier Herald Square does not offer an airport shuttle service.

What time are check-in & check-out at Best Western Premier Herald Square?

Check-in begins at 3 PM. Check-out time is 11 AM.

Are pets allowed at Best Western Premier Herald Square?

No, only service animals are allowed.

Best Western Premier Herald Square Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 561 out of 1009 reviews
Rating 8 - Good. 252 out of 1009 reviews
Rating 6 - Okay. 109 out of 1009 reviews
Rating 4 - Poor. 44 out of 1009 reviews
Rating 2 - Terrible. 43 out of 1009 reviews

8.8/10

Cleanliness

9.0/10

Staff & service

8.0/10

Amenities

8.4/10

Property conditions & facilities

Reviews

8/10 Good

LEEANN

Travelled with family
Liked: Cleanliness, property conditions & facilities
The room was very clean and ready before check in at 3 pm… we arrived around noon! There was no refrigerator, and the staff offered one which we accepted, however, it was never delivered. This was ok, because we never really needed it. The lightbulb above the entry door was burned out and changed after our first night. Lastly, I did not like the fact that I was charged per bag to store my bags after check out. It was a long weekend trip so we had suitcases, carry bags and several shopping bags which were all tagged individually… even my daughter’s coat was charged! It was a nominal fee per bag, however, I have never been charged a bag fee by any hotel in the past. Lastly, when I asked for a checkout receipt, I was told because I booked through Expedia, I could not get one, email or paper. This has never happened before either so I could not see if I was ever charged for the refrigerator. . Overall the hotel was fine, but with so many others to choose from, I don’t think I’ll stay there again! Not sure why, but that bag fee sure got to me!😂
Stayed 2 nights in Nov 2025

10/10 Excellent

Leah

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
Friendly, helpful staff (front desk as well as support), clean room, quick response to all our needs.
Stayed 4 nights in Nov 2025

10/10 Excellent

dana

Liked: Cleanliness, amenities, property conditions & facilities
Everyone who works there is amazing and went above and beyond for my family. They let us check in early and check out late. They held our bags and were always friendly! The rooms are small, but you can’t beat the location.
Stayed 4 nights in Nov 2025

10/10 Excellent

Sonali

Travelled with group
Liked: Cleanliness, property conditions & facilities
Clean, nice staff
Stayed 3 nights in Nov 2025

10/10 Excellent

Mihaly

Liked: Cleanliness, amenities, property conditions & facilities
Clean hotel, friendly and helpful staff. The hotel is very close to the metro.
Stayed 10 nights in Oct 2025

6/10 Okay

Hussein

Stayed 1 night in Nov 2025

10/10 Excellent

phuong

Stayed 1 night in Oct 2025

8/10 Good

Joshua

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Oct 2025

10/10 Excellent

Cathy

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities
This property is close to a subway station and walkable to Times Square. The staff was extremely friendly.
Stayed 4 nights in Oct 2025

10/10 Excellent

Yadira

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Rooms were clean. Comfy beds. Great water pressure in the shower. Over all it was a great stay.
Stayed 3 nights in Oct 2025

10/10 Excellent

Jinny

Liked: Cleanliness
Stayed 1 night in Oct 2025

10/10 Excellent

Chao

Liked: Cleanliness, staff & service, property conditions & facilities
Super convenient location, very friend staff.
Stayed 3 nights in Oct 2025

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 12 nights in Sep 2025

6/10 Okay

James

Liked: Cleanliness, staff & service
Stayed 2 nights in Oct 2025

8/10 Good

Halina, Chelmsford

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Rooms are small but comfortable and clean. Nice bathroom. Very convenient location to bus and train stations, Times Square and Koreatown. I would definitely use it again.
Stayed 2 nights in Oct 2025

10/10 Excellent

Tirzah Orielle

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a great hotel for a short stay in Manhattan. I would not stay more than 3 or 4 nights since the room was so small and there is no mini fridge or microwave in the room. A couple small issues: We did not receive a bar of hand soap only "facial bars." The complimentary toiletry bottles were hard to squeeze. Friendly staff, clean room, great water pressure, good TV options!
Stayed 3 nights in Oct 2025

10/10 Excellent

Marie-Emma

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Oct 2025

8/10 Good

Barry

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Originally I thought the room was small (my wife, me and 2 granddaughters) but I understand small is normal for NY. Room was very clean and staff were excellent. Location was perfect for all things midtown. I recommend this property.
Stayed 4 nights in Oct 2025

8/10 Good

Danya

Travelled with family
Liked: Cleanliness, property conditions & facilities
Great location. Clean rooms. Friendly staff
Stayed 3 nights in Oct 2025

10/10 Excellent

Yuleisi

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Everything is good and the security in the hotel is very good
Stayed 1 night in Oct 2025

10/10 Excellent

Nathanael

Travelled with family and small children
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff
Stayed 1 night in Oct 2025

8/10 Good

Paul

Stayed 1 night in Sep 2025

10/10 Excellent

Isabelle

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
A gem ! Close to everything / Macy’s, I was really impressed with the service and the clean room and it is quite ! Room that a not big but ok as we are in New York and we want to spend as much time as possible outside the room ! Plus you can leave your luggages while you still visit the town until you’re ready to leave. Only recommandation would be softer pillows but I strongly recommend.
Stayed 1 night in Sep 2025

10/10 Excellent

Amy

Liked: Cleanliness, staff & service, property conditions & facilities
Very friendly front desk staff!
Stayed 1 night in Aug 2025

8/10 Good

Daniel Quansong

Stayed 1 night in Jul 2025