Hersha Hospitality - accommodation in Lower East Side

For New York the hotel was a good deal better than we expected. The room was large, clean and given that NY never sleeps it was reasonably quiet. Yes the decor was a little tired but still very much to a reasonable standard. The staff were welcoming and helpful. The idea of the destination fee of $40 per day should be dropped and added to the standard charge. Then give the $15 as a bonus per day to spend in the shop. Many thanks for a great stay

Trendy, Modern, I giggled when I first arrived at the way the Loft Rooms "present themselves". It's nice. Blackout shades are excellent. The hallways are a little too dark - I know it's a vibe, but it creeps a woman out a little. That said, you can't get up the elevators w/o a room key. The rooftop bar and danceclub with a killer skyline view are great - Ricky, a bartender up there was fantastic. Also, Primo ran a very fun DJ set for us while we danced on the carousel, yes carousel. There's a little coffee shop w/ great baristas and decent prices. I'd definitely return.

Great location in Times Square!