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W Florence

Property class: 5 and above

Photo gallery for W Florence

An outdoor seating area with tables and chairs, a large decorative letter, and historic buildings in the background.
A spacious indoor area with a checkered floor, multiple seating arrangements, and a central decorative wall.
A modern hotel lobby with a bar area, seating, and indoor plants.
A modern hotel with a large 'W' logo, multiple floors, and a well-lit facade.
A hotel entrance with glass doors, a reception desk, and a mural of animals and nature scenes.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
  • Gym
  • Breakfast available
The current price is AU$851
includes taxes & fees
21 Nov - 22 Nov

Explore the area

View map
Piazza Dell'Unita Italiana 3/4, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪6 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪11 min drive‬

Room options

View all photos for Junior Suite, 1 King Bed

A hotel room with a bed, bedside lamp, and a wooden wardrobe.

Junior Suite, 1 King Bed

  • 54 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Premier Room, 1 King Bed, Balcony

A hotel room with a large bed, two armchairs, a small table, and a view of the outdoor area through large windows.

Premier Room, 1 King Bed, Balcony

  • 31 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed, Balcony

A hotel room with a bed, two chairs, a small table, a large window, and a view of the outside.

Deluxe Room, 1 King Bed, Balcony

10.0 out of 10
Exceptional
(1 review)
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 1 King Bed

A modern hotel room with a large bed, a wooden wardrobe, a curved mirror, and a bedside table with glasses.

Deluxe Room, 1 King Bed

10.0 out of 10
Exceptional
(2 reviews)
  • 24 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Superior Room, 1 King Bed

A modern hotel room with a large bed, a round mirror, a small round table, and two chairs.

Superior Room, 1 King Bed

8.0 out of 10
Very good
(1 review)
  • 30 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Superior Room, 2 Single Beds

A hotel room with two beds, a large window with curtains, a small table, and a wall-mounted light fixture.

Superior Room, 2 Single Beds

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds

View all photos for Superior Suite, 1 King Bed

A hotel room with a large bed, a bench, a view of the outside, and a modern light fixture.

Superior Suite, 1 King Bed

  • 42 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Premier Suite, 1 King Bed

A modern hotel room with a large bed, a round table, two ottomans, a large mirror, and a view of the city.

Premier Suite, 1 King Bed

  • 48 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite, 1 King Bed

A hotel room with a bed, a round table with a red object, two chairs, a nightstand, and a large window with a view of a building.

Junior Suite, 1 King Bed

  • 54 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 King Bed

A modern living room with a sofa, armchair, and a fireplace.

Suite, 1 King Bed

  • 83 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Signature Suite, 1 King Bed, Terrace (View)

A modern hotel room with a large bed, a nightstand with a lamp, a view of buildings through large windows, and a red curtain.

Signature Suite, 1 King Bed, Terrace (View)

  • 115 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

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The Excelsior, a Luxury Collection Hotel, Florence

Historic Centre of Florence
  • Pet-friendly
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
9.4 out of 10, Exceptional, 375 reviews
The price is AU$902
includes taxes & fees
29 Nov - 30 Nov
The Excelsior, a Luxury Collection Hotel, Florence

About the area

Florence

A luxury stay in Florence awaits you at W Florence. Within just a 10-minute stroll, you'll find popular attractions like Piazza di Santa Maria Novella and Piazza del Duomo. Highlights at this hotel include 2 restaurants, 3 bars/lounges and a 24-hour gym. .W Lounge is the hotel's own lobby lounge. Additionally, you'll find free Wi-Fi in public areas, a coffee shop/cafe and a snack bar/deli. Continental breakfast is available daily between 7:00 AM and 11:00 AM. There's also valet parking, along with the convenience of an airport shuttle. .Within a 15-minute walk of this 5-property class Historic Centre of Florence hotel, attractions include Ponte Vecchio and Cathedral of Santa Maria del Fiore.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Basilica of Santa Maria Novella - 2 min walk - 0.2 km
  • Central Market - 5 min walk - 0.5 km
  • Cathedral of Santa Maria del Fiore - 6 min walk - 0.6 km
  • Piazza del Duomo - 10 min walk - 0.8 km

Getting around

  • Unità Tram Stop - 1 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
  • Peretola Airport (FLR) - 26 min drive

Restaurants

  • ‪Caffè Alinari - ‬2 min walk
  • ‪Alibi Craft Beer & Kitchen - ‬2 min walk
  • ‪Ristorante Storico Sabatini - ‬2 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Trattoria Da Guido - ‬2 min walk

About this property

W Florence

There are 2 restaurants on site, as well as a coffee shop/cafΘ and a nearby snack bar/deli. You can unwind with a drink at one of the 3 bars/lounges. Public spaces have free WiFi. An airport shuttle (available 24 hours) is available for a fee. A 24-hour fitness centre, multilingual staff, and tour/ticket assistance are also featured at the luxury W Florence. The hotel can provide concierge services and wedding services. For a fee, parking is available.

This 5-star Florence hotel is smoke free.

  • 119 guestrooms or units
  • 2 dining venues
  • 3 bars or lounges
  • Deli
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Tour and ticket information
  • Concierge
  • Wedding services available
  • Bellhop
  • Lift
  • No smoking on site
  • Water dispenser
  • Locker space
W Florence offers 119 air-conditioned accommodations with minibars and espresso makers. Pillowtop beds feature Frette Italian sheets, down duvets and premium bedding. 50-inch LCD televisions come with digital channels. Bathrooms include bathrobes, slippers, bidets and hairdryers.

Guests can surf the web using the complimentary wireless Internet access (speed: 500+ Mbps (good for 6+ people or 10+ devices)). Business-friendly amenities include desks, desk chairs and safes. Additionally, rooms include complimentary bottles of water and coffee/tea makers. A nightly turndown service is provided and housekeeping is offered on a daily basis. Amenities available on request include hypo-allergenic bedding.

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  • Pool
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4.8 out of 5, Exceptional, 1,002 reviews
The price is AU$490
includes taxes & fees
28 Nov - 29 Nov
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 500+ Mbps (good for 6+ people or 10+ devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available (EUR 45 per night); reservations required
  • 24-hour return airport shuttle on request for a surcharge
  • Secured, covered valet parking on site (EUR 60 per night)
  • Limited on-site valet parking

Food and drink

  • Daily continental breakfast available 7:00 AM to 11:00 AM for a fee: EUR 38 per person
  • 2 restaurants
  • 3 bars/lounges
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Akira Back
  • Tratto
  • W Lounge
  • W Lounge Courtyard
  • Zefiro

Things to do

  • 24-hour gym

Family friendly

  • Children's books
  • In-room cot
  • Snack bar/deli
  • Stroller

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Lockers
  • Luggage storage
  • Safe at front desk
  • Water dispenser

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Accessible airport shuttle
  • Area rugs in room
  • Braille/raised signage
  • Hardwood flooring in room
  • Lift
  • Wheelchair accessible (may have limitations)

More

  • Communal living room
  • Reception hall
  • Smoking not allowed

Room amenities

Bedroom

  • Down comforter
  • Free cot
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Bidet
  • Dressing gowns
  • Hair dryer
  • Heated bathroom floor
  • Private bathroom
  • Shampoo
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste
  • Towels provided

Entertainment

  • 50-inch LCD TV with digital channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Heating
  • Safe

Policies

Check-in

Check-in start time: 6:00 AM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before noon

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); to arrange pick-up, guests must contact the property 72 hours prior to arrival, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification, and other arrangements must be coordinated with the property prior to arrival
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: EUR 132 per accommodation, per stay, plus a one-time cleaning fee of EUR 132
  • Only dogs and cats are allowed
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for EUR 100.0 per night.
  • Free cots (infant beds)!

Payment types

  • American Express
  • Diners Club
  • Discover
  • JCB International
  • Mastercard
  • Visa

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for continental breakfast: from approximately EUR 38 per person
  • Airport shuttle fee: EUR 130 per vehicle (one-way, maximum occupancy 4)
  • Airport shuttle fee per child: EUR 130 (one-way), (up to 18 years old)
  • Valet parking fee: EUR 60 per night
  • Nearby parking fee: EUR 45 per night (164 ft away)
  • Pet fee: EUR 132 per accommodation, per stay plus a one-off EUR 132 cleaning fee
  • Service animals are exempt from fees
  • Rollaway bed fee: EUR 100.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, mobile payments and cash
This property reserves the right to pre-authorise the guest's credit card prior to arrival.
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, JCB International, Union Pay, debit cards, cash and mobile payments. This property reserves the right to pre-authorise the guest's credit card prior to arrival.

Property Registration Number IT048017A1XL81K7ZV

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property class

This property has received its official star rating from the local rating authority.

Property is also known as

W Florence Hotel
W Florence Florence
W Florence Hotel Florence

Frequently asked questions

Is parking available at W Florence?

Yep, W Florence has secured covered valet parking for EUR 60 per night.

How much does it cost to stay at W Florence?

As of 31 Oct 2026, prices found for a 1-night stay for 2 adults at W Florence on 21 Nov 2026 start from AU$851, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What makes W Florence a romantic place to stay?

24-hour room service, plus pillowtop beds in the guestrooms, help set the scene for a romantic weekend at W Florence.

Is W Florence family-friendly?

You bet! With amenities such as a deli, as well as children's books and free infant beds in the guestrooms, it's no surprise that W Florence is a hit with families.

Does W Florence serve breakfast?

Yeah, continental brekkie is available daily between 7:00 AM and 11:00 AM.

Is there a free airport shuttle available at W Florence?

No, but there's an airport shuttle that runs 24 hours a day on request for a fee.

Is there a bar or restaurant at W Florence?

Yep, W Florence has 2 restaurants.

What time are check-in & check-out at W Florence?

Check-in begins at 6:00 AM. Check-out time is noon.

W Florence Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 16 out of 25 reviews
Rating 8 - Good. 6 out of 25 reviews
Rating 6 - Okay. 2 out of 25 reviews
Rating 4 - Poor. 1 out of 25 reviews
Rating 2 - Terrible. 0 out of 25 reviews

9.2/10

Cleanliness

8.8/10

Staff & service

8.6/10

Amenities

8.8/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect location, staff is helpful and friendly, room was clean and specious, poached eggs were amazing for breakfast
Stayed 5 nights in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location is great right a few steps to all sites of interest Nice comfortable beds No noise rooms Amazingly helpful and friendly staff 3 min walk from the train station
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
The Staff and Hotel were the best! The location of the hotel is fantastic!
Stayed 3 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Staff was friendly, very hospitable,
Stayed 1 night in Aug 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Awesome
Stayed 2 nights in Apr 2026
Verified review

8/10 Good

Liked: Cleanliness, amenities, property conditions & facilities
Great location. Superb staff. Comfortable beds. Room a little small. Wish the lobby bar had a better vibe. Overall a very enjoyable stay.
Stayed 2 nights in Jan 2026
Verified review

6/10 Okay

Liked: Cleanliness, staff & service, amenities
Room temperature was not comfortable and noisy.
Stayed 9 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
On a réservé 2 nuits dernières minutes à Venise puisque l’hôtel d avant la Clim ne suffisait pas à la canicule. Clim parfaite au W tout est très propre on se sent très très bien!
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel extremamente novo com staff super dedicado e solicito. Academia excelente, ótimo restaurante, quarto espaçoso e confortável.
Stayed 6 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel excelente, instalações novas, café da manhã sensacional e ótima localização. O atendimento tambem era muito bom. Em questão de preço achei um pouco elevado, o justo seria em torno de 20 a 30% a menos.
Stayed 4 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
服務非常到位，而且非常心非常乾淨
Stayed 2 nights in Nov 2025
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities
Bien pero exageradamente peqieña
Stayed 2 nights in Sep 2025
Verified review

8/10 Good

Stayed 4 nights in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 3 nights in Feb 2026
Verified review

10/10 Excellent

Stayed 4 nights in Sep 2025
Verified review

10/10 Excellent

Stayed 3 nights in Aug 2025