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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with 24-hour front desk and restaurant

Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Front of property
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Suite, 1 King Bed, Non Smoking
Reception

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Room service
  • 24/7 front desk
  • Bar
The current price is AU$204
includes taxes & fees
28 July - 29 July

Explore the area

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Norwich Theatre Royal
    ‪14 min walk‬
  • Norwich Castle
    ‪18 min walk‬
  • University of East Anglia
    ‪4 min drive‬
  • Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Separate bath and shower
Private bathroom
Electric kettle
  • 32 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Shower/bath combination
Private bathroom
Electric kettle
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)

Highlights

Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
Desk
  • 32 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Shower/bath combination
Private bathroom
Electric kettle
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(6 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(9 reviews)

Highlights

Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
Desk
  • 22 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking

9.4 out of 10
Exceptional
(19 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

9.4 out of 10
Exceptional
(3 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 2 Single Beds

View all photos for Executive Twin Room

1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Twin Room

  • Sleeps 2
  • 2 Single Beds

King Suite

  • Sleeps 2
  • 1 King Bed

Standard Family Room

  • Sleeps 3
  • 1 Single Bed and 1 Double Bed

Executive Room

  • Sleeps 2
  • 1 Double Bed OR 2 Single Beds

Standard Twin Room

  • Sleeps 2
  • 2 Single Beds

Standard Single Room

  • Sleeps 1
  • 1 Single Bed

Accessible Double Room

  • Sleeps 2
  • 1 Double Bed

Standard Room

  • Sleeps 2
  • 1 Double Bed OR 2 Single Beds

Deluxe Double Room

  • Sleeps 2
  • 1 Double Bed

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Double Room

  • Sleeps 2
  • 1 Double Bed

Executive Single Room

  • Sleeps 1
  • 1 Single Bed

Pet Friendly Standard Double Room

  • Sleeps 2
  • 1 Double Bed

Standard Double Room

  • Sleeps 2
  • 1 Double Bed

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About the area

Norwich

George Hotel, BW Signature Collection places you in the centre of Norwich, within a 30-minute stroll of Norwich Theatre Royal and Market Place. Highlights at this Georgian hotel include a restaurant, free self-parking and a bar/lounge. .The bistro, No.10 Arlington Bistro, serves international cuisine and is open for breakfast, lunch and dinner. Arlington Bar is the hotel's own bar, serving drinks along with breakfast and lunch. Additionally, you'll find free Wi-Fi in public areas, a 24-hour front desk and a terrace. Cooked-to-order breakfast is available on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM. Bring your pet along and take advantage of this property's pet-friendly amenities, such as food and water bowls. .Places within a 30-minute walk of this 3-property class Golden Triangle hotel include Norwich Castle and Norwich Cathedral.

What's nearby

  • Norwich Theatre Royal - 14 min walk - 1.2 km
  • Norwich Castle - 18 min walk - 1.6 km
  • Carrow Road - 3 min drive - 1.9 km
  • University of East Anglia - 4 min drive - 2.3 km
  • Norwich Cathedral - 4 min drive - 2.3 km

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪the Oak Tree - ‬14 min walk
  • ‪Muffin Break Cafes NORWICH - ‬11 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Unthank Arms - ‬4 min walk

About this property

George Hotel, BW Signature Collection

Georgian hotel with 24-hour front desk and restaurant
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

  • 43 guestrooms or units
  • 2 levels
  • Conference rooms
  • Breakfast available (surcharge)
  • Dry cleaning
  • Front desk (24 hours)
  • Storage area for luggage
  • Front desk safe
  • Terrace
  • Fireplace in lobby
  • No smoking on site
  • Bar or lounge
  • Dining venue
George Hotel, BW Signature Collection offers 43 accommodations with a hairdryer and free toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using complimentary wireless Internet access. Business-friendly amenities include desks and telephones. An iron/ironing board, change of towels and change of bedsheets can be requested. Housekeeping is provided on request.

Languages

English

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cots (infant beds) are available for GBP 10.0 per night.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: from approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express, Diners Club, debit cards and cash.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is parking available at George Hotel, BW Signature Collection?

Yep, George Hotel, BW Signature Collection has a free self car park.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of 9 July 2025, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on 28 July 2025 start from AU$204.21, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is George Hotel, BW Signature Collection family-friendly?

You bet! With amenities such as children's meals, as well as cots/infant beds in the guestrooms, it's no surprise that George Hotel, BW Signature Collection is a hit with families.

Does George Hotel, BW Signature Collection serve breakfast?

Yep, cooked-to-order brekkie is offered weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.

Is there a free airport shuttle available at George Hotel, BW Signature Collection?

No, George Hotel, BW Signature Collection does not offer an airport shuttle service.

Is there a bar or restaurant at George Hotel, BW Signature Collection?

Yep, they've got a lounge bar and an onsite restaurant that serves international cuisine. Pre dinner cocktails anyone?

What time are check-in & check-out at George Hotel, BW Signature Collection?

Check-in begins at 2 PM. Check-out time is 11 AM.

Are pets allowed at George Hotel, BW Signature Collection?

Cats and dogs are welcome at George Hotel, BW Signature Collection, with food and water bowls on offer. Just so you know, there's a limit of 2 pets.

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 461 out of 795 reviews
Rating 8 - Good. 252 out of 795 reviews
Rating 6 - Okay. 49 out of 795 reviews
Rating 4 - Poor. 18 out of 795 reviews
Rating 2 - Terrible. 15 out of 795 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

Louise

Great place to stay and very friendly staff
Stayed 1 night in Apr 2025

10/10 Excellent

Amy

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice staff, clean room.

2/10 Terrible

JOHN, NORTHAMPTON

They should have a cancellation policy that works, they must be losing money, I couldn't make the night I booked,y fault, wanted to book the next night, no refunds or transfers. Simply I didn't turn up, they could possibly booked someone else in my room, money, and I would have paid extra for the following night, so potentially they lost one nights booking
Stayed 1 night in Mar 2025

10/10 Excellent

Caroline

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Fabulous

Fabulous
Stayed 1 night in Mar 2025

8/10 Good

Suzanne

Stayed 1 night in Mar 2025

8/10 Good

Helen

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Allison

Liked: Cleanliness, staff & service, property conditions & facilities
Nice boutique feel to the hotel. Overall decor was good, a few tired elements let it down like the iron burn on the carpet and the bathroom flooring. Staff very very friendly. Everywhere was very clean. Good spot to stay to access the city centre.
Stayed 1 night in Mar 2025

10/10 Excellent

Gary

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Took some finding but once parked up the staff and facilities were first class. Onion rings are a must if you are dining 👍
Stayed 1 night in Mar 2025

8/10 Good

Hannah

Stayed 1 night in Mar 2025

8/10 Good

Susen

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Mar 2025

10/10 Excellent

Matthew

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic welcome at check in, 3rd time i have stayed, always a good stay. Thank you
Stayed 1 night in Mar 2025

8/10 Good

Craig

Liked: Cleanliness, staff & service, property conditions & facilities
Room was a little small with some noise in the morning (6am) from pipes/water being used by other guests
Stayed 1 night in Mar 2025

10/10 Excellent

William

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Mar 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Paul

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful staff, great location.

The location is great. Just outside the city. Cabs are a little bit annoying (no Uber - but the local app ABC Taxis is good. Plus reception has a “send me a taxi” button which works well. I have to say, the staff here are incredibly lovely. Everyone cares about your stay, everyone is helpful and they made any questions I had - seem important and they really made it their business to sort things out. Hotel is beautiful, area great, bar and restaurant very good, staff? Best I’ve encountered.
Stayed 4 nights in Feb 2025

10/10 Excellent

Emelia

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Consistently excellent stay

I always come to the George BW when I visit Norwich and am consistently impressed. Every member of staff is welcoming, polite and willing to go the extra mile to ensure you have a great stay.
Stayed 1 night in Feb 2025

10/10 Excellent

Marina, London

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A really lovely hotel. Set in a quiet part of Norwich. Walking distant to the city. Lovely staff and ver confortable beds.
Stayed 1 night in Feb 2025

10/10 Excellent

Hoa

Stayed 1 night in Feb 2025

10/10 Excellent

Gillian

Stayed 1 night in Nov 2024

10/10 Excellent

steven

Stayed 1 night in Feb 2025

10/10 Excellent

Gillian

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great stay, lovely hotel, delicious food.

This was my second short stay at The George and was even better than the first time. Lovely room. Great food (excellent kippers at breakfast!). Welcoming and very helpful staff. There was nothing not to like! Next time I’m in Norwich I’ll be choosing to stay here again.
Stayed 1 night in Feb 2025

10/10 Excellent

Colin

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Feb 2025

10/10 Excellent

Emelia

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The lady at reception in the evening is brilliant, very welcoming and great customer service
Stayed 1 night in Feb 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic front desk and staff in general were great.
Stayed 1 night in Feb 2025

8/10 Good

Matt

Business traveller
Liked: Cleanliness, staff & service

Nice

Service and staff -Superb! Food was lovely but needed more choice especially starters and add a cheese board please. Rooms are dated and mine was noisy adjoining the main corridor
Stayed 1 night in Feb 2025