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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with 24-hour front desk and restaurant

Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Front of property
Breakfast, lunch, dinner served; international cuisine
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Suite, 1 King Bed, Non Smoking

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • 24/7 front desk
  • Room service
  • Bar
  • Laundry
The current price is AU$205
includes taxes & fees
31 Aug - 1 Sept

Explore the area

View map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Carrow Road Stadium
    ‪3 min drive‬
  • University of East Anglia
    ‪4 min drive‬
  • Norwich Cathedral
    ‪4 min drive‬
  • Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Separate bath and shower
Electric kettle
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

8.0 out of 10
Very good
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Shower/bath combination
Electric kettle
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)

Highlights

Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable/satellite channels
Desk
  • 32 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(8 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable/satellite channels
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Shower/bath combination
Electric kettle
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable/satellite channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(6 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable/satellite channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

8.8 out of 10
Excellent
(15 reviews)

Highlights

Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable/satellite channels
Desk
  • 22 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(22 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable/satellite channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

9.4 out of 10
Exceptional
(3 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Electric kettle
Cable/satellite channels
  • 28 sq m
  • Sleeps 2
  • 2 Twin Beds

King Suite

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Standard Twin Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

Accessible Double Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Double Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

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About the area

Norwich

George Hotel, BW Signature Collection places you in the centre of Norwich, within a 30-minute stroll of Norwich Theatre Royal and Market Place. Highlights at this Georgian hotel include a restaurant, free self-parking and a bar/lounge. .The bistro, No.10 Arlington Bistro, serves international cuisine and is open for breakfast, lunch and dinner. Arlington Bar is the hotel's own bar, serving drinks along with breakfast and lunch. Additionally, you'll find free Wi-Fi in public areas, a 24-hour front desk and a terrace. Cooked-to-order breakfast is available on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM. Bring your pet along and take advantage of this property's pet-friendly amenities, such as food and water bowls. .Places within a 30-minute walk of this 3-property class Golden Triangle hotel include Norwich Castle and Norwich Cathedral.

What's nearby

  • Norwich Theatre Royal - 14 min walk - 1.2 km
  • Market Place - 17 min walk - 1.5 km
  • Carrow Road Stadium - 3 min drive - 1.9 km
  • University of East Anglia - 4 min drive - 2.3 km
  • Norwich Cathedral - 4 min drive - 2.3 km

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪Trafford Arms - ‬11 min walk
  • ‪The Champion - ‬12 min walk
  • ‪The Beehive - ‬14 min walk
  • ‪Hop Rocket - ‬8 min walk
  • ‪Littlehaven Coffee Co - ‬11 min walk

About this property

George Hotel, BW Signature Collection

Georgian hotel with 24-hour front desk and restaurant
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

  • 43 guestrooms or units
  • 2 levels
  • Conference rooms
  • Breakfast available (surcharge)
  • Dry cleaning
  • Front desk (24 hours)
  • Storage area for luggage
  • Front desk safe
  • Terrace
  • Fireplace in lobby
  • No smoking on site
  • Bar or lounge
  • Dining venue
George Hotel, BW Signature Collection offers 43 accommodations with a hairdryer and free toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using complimentary wireless Internet access. Business-friendly amenities include desks and telephones. An iron/ironing board, change of towels and change of bedsheets can be requested. Housekeeping is provided on request.

Languages

English

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4.5 out of 5, Wonderful, 607 reviews
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cots (infant beds) are available for GBP 10.0 per night.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: from approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express, Diners Club, debit cards and cash.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is parking available at George Hotel, BW Signature Collection?

Yep, George Hotel, BW Signature Collection has a free self car park.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of 23 Aug 2025, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on 31 Aug 2025 start from AU$204.91, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is George Hotel, BW Signature Collection family-friendly?

You bet! With amenities such as children's meals, as well as cots/infant beds in the guestrooms, it's no surprise that George Hotel, BW Signature Collection is a hit with families.

Does George Hotel, BW Signature Collection serve breakfast?

Yep, cooked-to-order brekkie is offered weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.

Is there a free airport shuttle available at George Hotel, BW Signature Collection?

No, George Hotel, BW Signature Collection does not offer an airport shuttle service.

Is there a bar or restaurant at George Hotel, BW Signature Collection?

Yep, they've got a lounge bar and an onsite restaurant that serves international cuisine. Pre dinner cocktails anyone?

What time are check-in & check-out at George Hotel, BW Signature Collection?

Check-in begins at 2 PM. Check-out time is 11 AM.

Are pets allowed at George Hotel, BW Signature Collection?

Cats and dogs are welcome at George Hotel, BW Signature Collection, with food and water bowls on offer. Just so you know, there's a limit of 2 pets.

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 474 out of 822 reviews
Rating 8 - Good. 263 out of 822 reviews
Rating 6 - Okay. 52 out of 822 reviews
Rating 4 - Poor. 18 out of 822 reviews
Rating 2 - Terrible. 15 out of 822 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

8/10 Good

Jayne

Liked: Amenities
Great location, lovely reception and restauarant staff. Took a single room which was a great price. bed very comfy. Felt stair and room carpet wasn’t properly vacuumed and maybe needed a good clean. restaurant was very cute; nicely decorated. All in all very happy with the place and may be staying again later this week.
Stayed 1 night in May 2025

10/10 Excellent

Ben

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in May 2025

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel, staff were friendly and helpful. Lovely pubs nearby and close to town. Would highly recommend this hotel. We will definitely stay again.
Stayed 1 night in May 2025

8/10 Good

Jonathan

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice hotel with very helpful and friendly staff

Nice hotel with very helpful and friendly staff . Room was on the small side but very comfortable and quite modern. Parking is limited if they have a function but staff made an effort to find me a space. Could hear the music from function in room but finished by 9:30 - 10pm. Food in the restaurant was wonderful and had a good range and atmosphere.
Stayed 1 night in May 2025

10/10 Excellent

Matthew

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really friendly staff, great food.
Stayed 1 night in Apr 2025

8/10 Good

Andy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Not as good as it should be for the money

The room was noisy from all the air-con units outside the window. Also got smell from the kitchen extractors when had the window open for fresh air, they need extending by 3m. As for eco why would you change the towels every day on a a 3 night stay. No split bins for recycling as per continent.
Stayed 3 nights in Apr 2025

8/10 Good

Jillian

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Jennifer

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Highly recommended.

Can not fault my staff at The George Hotel. Staff were friendly and helpful, room was clean and beautifully decorated. The location was only a 15 minute walk into city centre. Would recommend this hotel and would definitely stay again.
Stayed 1 night in May 2025

10/10 Excellent

Jonathan

Stayed 1 night in May 2025

10/10 Excellent

Helen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A fabulous welcome from the staff as I arrived. Easy parking in a fairly large carpark, though it is a first come first served basis. Lovely quiet room and clean and immaculate. A nice walk into Norwich, about a mile. Very good food menu and extremely attentive staff. I would recommend.
Stayed 2 nights in Apr 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, amenities
Hotel was nice and clean but the walls were very thin and you could hear everything outside.
Stayed 1 night in Apr 2025

10/10 Excellent

Callum

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

10/10 Excellent

Mireille

Liked: Cleanliness, staff & service, property conditions & facilities
Had a very pleasant overnight stay. Staff were friendly. Felt safe being solo.
Stayed 1 night in Apr 2025

8/10 Good

Matthew

Business traveller
Liked: Cleanliness, staff & service, room comfort

Great for a short stay

Super friendly welcome from reception. For the price, the room was just what I needed for an overnight stopover. Location is easy to access, away from busy roads and the city centre is within walking distance.
Stayed 1 night in Apr 2025

8/10 Good

Frances

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely small hotel within walking distance of Norwich town centre. Super friendly staff, nice bar, decent dinner options and excellent breakfast. Room was quite small but totally fine for our needs
Stayed 1 night in Apr 2025

8/10 Good

Matthew

Liked: Cleanliness, staff & service, property conditions & facilities
Nice rooms
Stayed 1 night in Apr 2025

10/10 Excellent

Louise

Great place to stay and very friendly staff
Stayed 1 night in Apr 2025

10/10 Excellent

Amy

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice staff, clean room.

2/10 Terrible

JOHN, NORTHAMPTON

They should have a cancellation policy that works, they must be losing money, I couldn't make the night I booked,y fault, wanted to book the next night, no refunds or transfers. Simply I didn't turn up, they could possibly booked someone else in my room, money, and I would have paid extra for the following night, so potentially they lost one nights booking
Stayed 1 night in Mar 2025

10/10 Excellent

Caroline

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Fabulous

Fabulous
Stayed 1 night in Mar 2025

8/10 Good

Suzanne

Stayed 1 night in Mar 2025

8/10 Good

Helen

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

10/10 Excellent

Allison

Liked: Cleanliness, staff & service, property conditions & facilities
Nice boutique feel to the hotel. Overall decor was good, a few tired elements let it down like the iron burn on the carpet and the bathroom flooring. Staff very very friendly. Everywhere was very clean. Good spot to stay to access the city centre.
Stayed 1 night in Mar 2025

10/10 Excellent

Gary

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Took some finding but once parked up the staff and facilities were first class. Onion rings are a must if you are dining 👍
Stayed 1 night in Mar 2025

8/10 Good

Hannah

Stayed 1 night in Mar 2025