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The FRAME Hotel

4.0 star property
Family-friendly hotel with coffee shop/cafe, steps from Piazza di Santa Maria Novella

Photo gallery for The FRAME Hotel

Suite, Terrace | View from room
Interior detail
Interior detail
Daily buffet breakfast (EUR 20 per person)
Interior detail

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Bar
  • Laundry room
The current price is AU$271
includes taxes & fees
22 Feb - 23 Feb

Explore the area

View map
Via Panzani 2, Duomo, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪3 min walk‬
  • Place, Basilica of Santa Maria Novella
    ‪3 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪15 min drive‬

Room options

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

9.0 out of 10
Wonderful
(9 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Separate bedroom
Blackout curtains
Private bathroom
Bathrobes
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed OR 2 Single Beds

View all photos for Economy Room, 1 Large Single Bed

Economy Room, 1 Large Single Bed

Economy Room, 1 Large Single Bed

8.0 out of 10
Very good
(1 review)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout curtains
Private bathroom
Bathrobes
Bidet
  • 13 sq m
  • Sleeps 2
  • 1 Large Single Bed

View all photos for Queen Deluxe

Queen Deluxe

Queen Deluxe

9.2 out of 10
Wonderful
(5 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Private bathroom
Bathrobes
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Single Sofa Bed

View all photos for Suite

Suite

Suite

8.8 out of 10
Excellent
(6 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bedroom
Private bathroom
  • 26 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Single Beds and 1 Double Sofa Bed

View all photos for Suite, Terrace

Suite, Terrace

Suite, Terrace

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Terrace
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bedroom
  • City view
  • 50 sq m
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Deluxe Room

Deluxe Room

9.8 out of 10
Exceptional
(8 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bedroom
Private bathroom
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

SUITE GIOCONDA

SUITE GIOCONDA

10.0 out of 10
Exceptional
(1 review)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Separate bedroom
Blackout curtains
Private bathroom
Bathrobes
  • 25 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed

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About the area

Florence

A family-friendly stay in the heart of Florence awaits you at The FRAME Hotel. Within steps you'll find Piazza di Santa Maria Novella and Basilica of Santa Maria Novella within a short 5-minute stroll. Highlights at this Tuscan hotel include in-room free WiFi and Smart TVs. .For a drink, you can stop by the hotel's own lounge bar. Other amenities include free Wi-Fi in public areas, a coffee shop/cafe and a snack bar/deli. Buffet breakfast is available daily between 7:30 AM and 11:00 AM. Bring your pet along and take advantage of this property's pet-friendly amenities, such as food and water bowls. There's also the convenience of an airport shuttle. .Attractions within a 10-minute walk of this 4-property class Historic Centre of Florence hotel include Cathedral of Santa Maria del Fiore and Piazza del Duomo.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Cathedral of Santa Maria del Fiore - 3 min walk - 0.3 km
  • Basilica of Santa Maria Novella - 3 min walk - 0.3 km
  • Piazza del Duomo - 6 min walk - 0.6 km
  • Ponte Vecchio - 8 min walk - 0.7 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Peretola Airport (FLR) - 24 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪Sophia Loren Original Italian Food - ‬3 min walk
  • ‪Ciro & Sons - ‬3 min walk
  • ‪giaogiao stazione firenze - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk

About this property

The FRAME Hotel

Family-friendly hotel with coffee shop/cafe, steps from Piazza di Santa Maria Novella
Along with a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. WiFi is free in public spaces. An airport shuttle (available 24 hours) is available for a fee. A vending machine, multilingual staff, and tour/ticket assistance are also featured at the family-friendly The FRAME Hotel.

This 4-star Florence hotel is smoke free.

  • 24 guestrooms or units
  • Deli
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Tour and ticket information
  • Concierge
  • Lift
  • No smoking on site
  • Bar or lounge
The FRAME Hotel offers 24 air-conditioned accommodations with minibars and espresso makers. 40-inch Smart televisions come with digital channels. Bathrooms include bathrobes, slippers, bidets and complimentary toiletries.

This Florence hotel provides complimentary wireless Internet access. Business-friendly amenities include desks, safes and telephones. Additionally, rooms include coffee/tea makers and a hairdryer. A nightly turndown service is provided and housekeeping is offered on a daily basis.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour return airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 20 for adults and EUR 10 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (74 centimetre wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoke-free property
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bidet
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

  • Pets: EUR 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 1 pets
  • Food and water bowls are available
  • Restrictions apply
  • For more information, you can reach out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 6 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately EUR 20 for adults and from EUR 10 for children
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a smoke detector and a security system
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, Diners Club, JCB International, Union Pay, debit cards and cash. For guests' safety, the property includes a smoke detector and a security system in all accommodation.

Property Registration Number IT048017A19ICEWVFV

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • One child aged 6 years old or younger stays free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.
  • To make arrangements to bring your pet, contact the property directly at the number on your booking confirmation (please see the Fees section for related charges).

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

Frequently asked questions

What is the cancellation policy at The FRAME Hotel?

The FRAME Hotel offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at The FRAME Hotel?

As of 8 Feb 2026, prices found for a 1-night stay for 2 adults at The FRAME Hotel on 22 Feb 2026 start from AU$247.80, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is The FRAME Hotel family-friendly?

You bet! With amenities such as laundry facilities and a deli, as well as childcare services in the guestrooms, it's no surprise that The FRAME Hotel is a hit with families.

Does The FRAME Hotel serve breakfast?

You bet, buffet breakfast is available daily from 7:30 AM to 11:00 AM.

Is there a free airport shuttle available at The FRAME Hotel?

No, but there's an airport shuttle that runs 24 hours a day on request for a fee.

What time are check-in & check-out at The FRAME Hotel?

Check-in begins at 3:00 PM. Check-out time is noon.

Are pets allowed at The FRAME Hotel?

Cats and dogs are welcome at The FRAME Hotel, with food and water bowls on offer. Just so you know, there's a limit of one pet.

The FRAME Hotel Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 509 out of 614 reviews
Rating 8 - Good. 76 out of 614 reviews
Rating 6 - Okay. 16 out of 614 reviews
Rating 4 - Poor. 9 out of 614 reviews
Rating 2 - Terrible. 4 out of 614 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.6/10

Property conditions & facilities

Reviews

10/10 Excellent

Isabel

Liked: Cleanliness, staff & service, amenities
Lovely and quaint hotel for our quick overnight in Florence.
Stayed 1 night in Nov 2025

10/10 Excellent

Kevin

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Had a great experience at the Frame hotel, located conveniently in the heart of Florence. The hotel staff Daniel was wonderful and made our stay better than we imagined. We liked our room and the amenities. Very clean and the refreshments on floor 2 were appreciated. I would stay here again! I only wish the WiFi was a little more reliable.
Stayed 4 nights in Oct 2025

6/10 Okay

Emil

Stayed 1 night in Nov 2025

10/10 Excellent

María t.

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Only thing that wasn’t exemplary was getting into the shower. Was a bit problematic because door open towards the inside not to the outside. Was a little issue that could be fixed by fixing the shower door Opening. It was otherwise fabulous, and super clean, and as pictured. Free water and easy access was much appreciated. Loved it! Thank you!
Stayed 4 nights in Oct 2025

10/10 Excellent

Federico

Liked: Cleanliness, property conditions & facilities
Great hotel
Stayed 2 nights in Oct 2025

2/10 Terrible

Keith

Stayed 1 night in Oct 2025

10/10 Excellent

Deborah

Travelled with group
Liked: Amenities
Did not eat breakfast at the hotel
Stayed 2 nights in Oct 2025

10/10 Excellent

Christian

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice room. Hard to plug my hdmi into the tv
Stayed 3 nights in Oct 2025

10/10 Excellent

Amir

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The staff were polite and friendly. The lady running the breakfast room is very sweet and made sure we were well-caffeinated before we went out for the day. Rooms are clean and modern. Fantastic experience overall!
Stayed 2 nights in Oct 2025

10/10 Excellent

Nicole

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful location and hotel!

The room was very nice for our family in terms of space. 2 levels. Rooms were clean. Carpet upstairs could benefit from replacement but temperature controls, terrace and large shower upstairs were really terrific. The breakfast is wonderful. Lots of options and very friendly staff. We were able to check in early which was so very appreciated. The location is amazingly close to everything. We were able to walk to everything including the train station. We will definitely stay here again.
Stayed 2 nights in Oct 2025

10/10 Excellent

Maaz

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We arrived a little early and our room was ready ahead of time. It was small as expected but very clean and functional. The standouts of our stay was the location as we could walk to all the places we wanted to check out. The second aspect was the exceptional staff that made several great recommendation and even called a restaurant on our behalf to make dinner reservation. Overall a very enjoyable stay and we would highly recommend it to anyone visiting.
Stayed 3 nights in Oct 2025

10/10 Excellent

Barry

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, location for first time visitors is perfect. Walking distance to history.
Stayed 3 nights in Sep 2025

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing stay and very walkable to places! Highly recommended.
Stayed 3 nights in Oct 2025

10/10 Excellent

Klarc

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Oct 2025

10/10 Excellent

Barry

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful Hotel central location to Florence.
Stayed 2 nights in Oct 2025

10/10 Excellent

Renee

Liked: Cleanliness, staff & service, property conditions & facilities
Clean room
Stayed 2 nights in Oct 2025

8/10 Good

Danielle

Travelled with family, Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff at reception very helpful and eager to assist. Rooms are very small but beautiful and comfortable.
Stayed 2 nights in Oct 2025

10/10 Excellent

Line

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Très bien situé, les chambres sont bien insonorisées mais petites.
Stayed 3 nights in Sep 2025

10/10 Excellent

Mary

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly and helpful staff. Perfect location. Very clean.
Stayed 1 night in Sep 2025

10/10 Excellent

Eleni

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Beautiful hotel in Florence

Really good location. Walkable to everything and the hotel itself is beautiful. Both people we encountered at the front seat were lovely and helpful. Hotel is immaculate. Overall a wonderful stay! Thank you.
Stayed 2 nights in Sep 2025

10/10 Excellent

Camila

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This was the perfect place to stay! As a solo traveller I loved the prime location as I could walk everywhere. The hotel has an elevated boutique vibe with beautiful rooms.
Stayed 3 nights in Sep 2025

6/10 Okay

Hamid

Travelled with family
Disliked: Amenities
The rooms are very small. No room service, no lobby
Stayed 5 nights in Sep 2025

10/10 Excellent

Leanne

Stayed 2 nights in Sep 2025

8/10 Good

Jose Luis

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location of The Frame Hotel is absolutely perfect – right in the heart of Florence. Everything is within walking distance, including fantastic restaurants, cafes, and shopping. If you happen to sleep in and miss breakfast, there are plenty of nearby cafes to grab a bite and start your day. The room itself was lovely—spacious, spotless, and comfortable. It had a modern, stylish design that made it feel like a true retreat after a day of exploring the city. The only downside was the bathroom, which was on the smaller side. It wasn't a dealbreaker, but something to consider for those who value a bit more space in the bathroom. What really stood out during our stay was the service. The staff were incredibly helpful, going out of their way to assist us with transportation arrangements for our next destination. Their friendliness and professionalism really made our stay more enjoyable. My only real complaint was the slow internet. As a traveler, fast and reliable Wi-Fi is crucial, and unfortunately, the internet was quite slow during our visit. If the hotel could upgrade the internet speed, it would be a five-star experience without question. Overall, I highly recommend The Frame Hotel. It’s a wonderful place to stay in Florence, and with a few improvements, it could easily be perfect!
Stayed 3 nights in Sep 2025

6/10 Okay

Steve

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Amenities
Very, very tiny rooms. We had a suite and you could barely turn around between bed and walls. Absolutely no amenities. Pros: Clean and conveniently located. The staff was very friendly and helpful. Overall would not stay again
Stayed 4 nights in Sep 2025