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Allure Hotel & Conference Centre, Ascend Hotel Collection

3.0 star property
Suburban hotel with fitness centre and sauna

Photo gallery for Allure Hotel & Conference Centre, Ascend Hotel Collection

Terrace/patio
Lobby
Indoor pool
Dining
Exterior

Reviews

7.4 out of 10
Good

Popular amenities

  • Pool
  • Spa pool
  • Parking included
  • Free Wi-Fi
  • Air-conditioning

Explore the area

View map
20 Fairview Rd, Barrie, ON, L4N4P3
  • Place, Allandale Recreation Centre
    ‪13 min walk‬
  • Place, Barrie Centennial Park
    ‪5 min drive‬
  • Place, Splashon Water Park Barrie
    ‪6 min drive‬

Room options

View all photos for Room, 1 Queen Bed, Accessible, Non Smoking

Premium bedding, pillow-top beds, desk, blackout curtains

Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(5 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Premium bedding, pillow-top beds, desk, blackout curtains

Standard Room, 2 Double Beds, Non Smoking

8.6 out of 10
Excellent
(38 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Premium bedding, pillow-top beds, desk, blackout curtains

Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

7.6 out of 10
Good
(9 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony

Premium bedding, pillow-top beds, desk, blackout curtains

Standard Room, 1 King Bed, Non Smoking, Balcony

8.6 out of 10
Excellent
(12 reviews)

Highlights

Balcony
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Premium bedding, pillow-top beds, desk, blackout curtains

Standard Room, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 Queen Bed, Non Smoking

Premium bedding, pillow-top beds, desk, blackout curtains

Executive Room, 1 Queen Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Mini-fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • Sleeps 2
  • 1 Queen Bed

About the area

Barrie

At Allure Hotel & Conference Centre, Ascend Hotel Collection you'll be within a 15-minute walk of Allandale Recreation Centre and 2 km (1.3 mi) from Barrie Centennial Park. Highlights at this hotel include an indoor swimming pool, free self-parking and a sauna. .This business-friendly hotel offers free WiFi in public areas, a fitness centre and a business centre. Additionally, you'll find a conference centre, a 24-hour business centre and a snack bar/deli. To-go breakfast is available daily between 6:00 AM and 11:00 AM. There's also the convenience of free RV/bus/truck parking. .With a stay at this Barrie hotel, you'll be 2.1 km (1.3 mi) from Lackey's Bush Trail Trailhead and 2.7 km (1.7 mi) from Splashon Water Park Barrie.

What's nearby

  • Allandale Recreation Centre - 13 min walk - 1.1 km
  • Barrie Centennial Park - 5 min drive - 4.0 km
  • Royal Victoria Hospital - 5 min drive - 10.1 km
  • Splashon Water Park Barrie - 6 min drive - 4.4 km
  • Lackey's Bush Trail Trailhead - 6 min drive - 1.9 km

Getting around

  • Allandale Waterfront Station - 3 min drive
  • Toronto, ON (YYZ-Pearson Intl.) - 52 min drive

Restaurants

  • ‪ONroute Barrie - ‬19 min walk
  • ‪Tim Hortons - ‬19 min walk
  • ‪Circle K - ‬14 min walk
  • ‪Starbucks - ‬4 min drive
  • ‪Mandarin Buffet - ‬3 min walk

About this property

Allure Hotel & Conference Centre, Ascend Hotel Collection

Suburban hotel with fitness centre and sauna
Allure Hotel & Conference Centre, Ascend Hotel Collection offers its guests an indoor pool, a sauna, and a fitness centre. There's a snack bar/deli on site. A 24-hour business centre and meeting rooms are available.

A computer station is on site and WiFi is free in public spaces. Event space at this hotel measures 9000 square feet (836 square metres) and includes a conference centre. Barbecue grills, a vending machine, and multilingual staff are also featured at the business-friendly Allure Hotel & Conference Centre, Ascend Hotel Collection. Free self parking is available.

This Barrie hotel is smoke free.

  • 161 guestrooms or units
  • 5 levels
  • 2 buildings
  • Conference rooms
  • 9000 sq ft of conference space
  • 836 sq. m of conference space
  • Built in 1969
  • Deli
  • Business centre (24 hours)
  • Conference centre
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Wedding services available
  • Garden
  • BBQ grill(s)
  • Outdoor picnic space
  • Gift shop
  • ATM
  • Bellhop
  • Lift
  • No smoking on site
Allure Hotel & Conference Centre, Ascend Hotel Collection offers 161 air-conditioned accommodations with coffee/tea makers and a hairdryer. Pillowtop beds feature premium bedding. 42-inch flat-screen televisions come with premium cable channels and pay-per-view films. Bathrooms include a combined bath/shower unit and complimentary toiletries.

This Barrie hotel provides complimentary wireless Internet access, with a speed of 50+ Mbps. Business-friendly amenities include desks and desk chairs, as well as telephones; free local calls are provided (restrictions may apply). Additionally, rooms include an iron/ironing board and blackout curtains. Housekeeping is provided on a daily basis.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site
  • Free RV/bus/lorry parking on site
  • Limited on-site self parking
  • Wheelchair-accessible parking available

Food and drink

  • Daily breakfast to-go available 6:00 AM to 11:00 AM for a fee: CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Snack bar/deli

Things to do

  • Gym
  • Indoor pool
  • Sauna

Family friendly

  • In-room cot
  • In-room microwave
  • Indoor pool
  • Laundry facilities
  • Mini-fridge
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Wedding services

Business services

  • 24-hour business centre
  • Computer station
  • Conference centre (9,000 square foot of space)
  • Meeting rooms

Outdoors

  • Barbecue grill
  • Garden
  • Picnic area

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Lift
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible parking
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk

More

  • 2 buildings
  • 5 floors
  • Ballroom
  • Banquet hall
  • Built in 1969
  • Smoke-free property

Room amenities

Bedroom

  • Blackout drapes
  • Free cot
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 42-inch flat-screen TV with premium cable channels
  • Pay films

Food and drink

  • Coffee/tea maker
  • Microwave
  • Mini-fridge

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Free local calls
  • Heating
  • Iron/ironing board
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Minimum check-in age - 19

Check-out

Check-out before 11:00 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: CAD 25.00 per accommodation, per day
  • Only dogs and cats are allowed
  • Maximum 2 (weight limit: 55 lb per pet)
  • Pets cannot be left unattended
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Kids stay free! Children 17 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are available for CAD 10.0 per day.
  • Free cots (infant beds)!

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • Deposit: CAD 200 per accommodation, per stay

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for to-go breakfast: approximately CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Pet fee: CAD 25.00 per accommodation, per day
  • Service animals are exempt from fees
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: CAD 10.0 per day

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector and a first aid kit
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guest room reservation. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, JCB International, Carte Blanche and Eurocard. Cash is not accepted. 
    For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector and a first aid kit in all accommodation. Cashless payment methods are available for all transactions.

We should mention

  • Pool access available from 11:00 AM to 10:00 PM
  • Children aged 17 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.
  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.
  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie

Frequently asked questions

What is the cancellation policy at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Allure Hotel & Conference Centre, Ascend Hotel Collection offers free cancellation on select room rates. Check out the cancellation policy for more info.

Is parking available at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Yep, Allure Hotel & Conference Centre, Ascend Hotel Collection has a free self car park and free RV/bus/truck parking.

Does Allure Hotel & Conference Centre, Ascend Hotel Collection have a pool?

Allure Hotel & Conference Centre, Ascend Hotel Collection has an indoor pool. The pool is open 11:00 AM to 10:00 PM.

Is Allure Hotel & Conference Centre, Ascend Hotel Collection family-friendly?

You bet! With amenities such as laundry facilities and a BBQ, as well as free infant beds in the guestrooms, it's no surprise that Allure Hotel & Conference Centre, Ascend Hotel Collection is a hit with families.

Does Allure Hotel & Conference Centre, Ascend Hotel Collection serve breakfast?

Sure does, to-go breakfast is on offer daily from 6:00 AM to 11:00 AM.

Is there a free airport shuttle available at Allure Hotel & Conference Centre, Ascend Hotel Collection?

No, Allure Hotel & Conference Centre, Ascend Hotel Collection does not offer an airport shuttle service.

What time are check-in & check-out at Allure Hotel & Conference Centre, Ascend Hotel Collection?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Allure Hotel & Conference Centre, Ascend Hotel Collection Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 337 out of 1000 reviews
Rating 8 - Good. 287 out of 1000 reviews
Rating 6 - Okay. 178 out of 1000 reviews
Rating 4 - Poor. 100 out of 1000 reviews
Rating 2 - Terrible. 98 out of 1000 reviews

7.4/10

Cleanliness

8.0/10

Staff & service

7.0/10

Amenities

6.8/10

Property conditions & facilities

Reviews

4/10 Poor

Mandeep

Travelled with family
Disliked: Cleanliness, property conditions & facilities
Not recommended. Extremely foul smell in the corridor.
Stayed 1 night in Oct 2025

4/10 Poor

Wendy

I was in my room I received a call on the hotel from from an unidentified male who asked me if I was the hooker in Room 156( which was my room) i said no he repeated i was told the hooker was in room 156. I said NO and hung up. There was no call display on the hotel phone. I contacted from desk who arranged for me to switch rooms. I did not feel safe in this room.
Stayed 2 nights in Oct 2025

6/10 Okay

Samantha

Travelled with partner
Disliked: Cleanliness, property conditions & facilities
Staff was nice, decent water pressure in shower, bed was comfortable, there’s a restaurant on site…Shower needs a good scrub; grout between tiles in particular, top lock on door was broken(no part to fold over), pools closed
Stayed 1 night in Oct 2025

8/10 Good

Suzanne

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
They do not provide a breakfast. So not good.
Stayed 2 nights in Oct 2025

2/10 Terrible

Kendal

Stayed 1 night in Oct 2025

8/10 Good

Tracy

Travelled with pets, Travelled with partner
Liked: Cleanliness
Disliked: Property conditions & facilities
The stay was nice. The room was clean and very quiet especially since we were right next to a major highway. The building itself could use some repairs and the lack of availability to snacks was a little disappointing. Our check in clerk was great however the check out clerk was rather abrupt and was down right rude to me later over a change that they forgot to put on my bill. Definitely would stay again though.
Stayed 1 night in Oct 2025

6/10 Okay

Christina

Travelled with family
Liked: Cleanliness
Strange situation where someone was still in our room when we checked in. Felt like we were kicking her out of her apartment. She had a litter box she was taking with her? We checked in well past 5pm - it was odd that she was still there. Otherwise stay has been fine
Stayed 1 night in Oct 2025

8/10 Good

Patricia

Travelled with family
Liked: Staff & service
Stayed 1 night in Sep 2025

8/10 Good

wesley

Stayed 1 night in Sep 2025

2/10 Terrible

Paul

Business traveller
Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Not as advertised!!! If I could give zero stars I would. No explanation for room service never cleaning my room. Pool was closed due to health concerns. First room smelled horrible and could not change the temperature. Asked for a earlier check out to find a new hotel and was treated poorly and was ultimately denied. Moved me to a different room which was better but the carpet had that crunch to it. One of the worse hotels I have ever stayed at.
Stayed 9 nights in Sep 2025

8/10 Good

Dwayne

Stayed 1 night in Sep 2025

8/10 Good

Robert, Barrie

Travelled with group
Liked: Staff & service
Their property is fairly nice. The air conditioning unit was a bit noisy but other than that the room was in good condition and the bed was comfortable.
Stayed 1 night in Sep 2025

10/10 Excellent

Mitchell

Stayed 1 night in Aug 2025

10/10 Excellent

Keesha

Stayed 1 night in Sep 2025

6/10 Okay

Matthew

Disliked: Property conditions & facilities
Stayed 2 nights in Sep 2025

4/10 Poor

Pamela

Travelled with group
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Very old rooms definitely need updating
Stayed 1 night in Sep 2025

8/10 Good

Gordon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Parking was Easy
Stayed 1 night in Sep 2025

2/10 Terrible

Heather

Travelled with family
Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Horrible hotel - stay somewhere different.

Carpet was dirty. Black mold in shower (multiple areas). Toilet seat was dirty. Air conditioner didnt work. Hallway carpet was very dirty.
Stayed 1 night in Sep 2025

10/10 Excellent

Charlene

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Was a quiet night
Stayed 1 night in Sep 2025

10/10 Excellent

Nicole

Liked: Cleanliness, staff & service, room comfort
Stayed 4 nights in Sep 2025

6/10 Okay

Travis

Travelled with family
Disliked: Amenities, property conditions & facilities
Needs some freshing up for sure.
Stayed 2 nights in Sep 2025

4/10 Poor

Michael, Delta

Travelled with partner
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is old and tired. Entry into the building is not secure. The grounds are not maintained, weeds and dirt everywhere. The hallway carpets are worn and unclean. Wallpaper peeling from the wall. Parking lot full of pot holes. Sink and tub in the room were both plugged. I had to request a plunger to unclog the sink. Sink stopper was filthy and came out of the sink. Shower curtain was ripped. The pool and hot tub were closed due to order from the Department of health for cleanliness reasons. Overall a bad experience.
Dirt that came up from plunging the sink
Pool and hot tub closed
Stayed 3 nights in Sep 2025

6/10 Okay

Angela

Stayed 1 night in Sep 2025

4/10 Poor

Kailey

Disliked: Cleanliness, property conditions & facilities
Stayed 2 nights in Sep 2025

8/10 Good

Barbara

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Sep 2025