Travel Trends

Victoria steals the sunshine from the Sunshine State with Wotif Aussie Town of the Year awards

16 January 2019 – Today, leading online travel site Wotif has revealed the winners of the 2019 Wotif Aussie Town of the Year awards, recognising ten deserving locations across the country that have made a unique contribution to Australian tourism. Looking beyond traditional domestic hotspots and backed by Wotif’s 18-year Australian heritage, the awards aim to support local communities by encouraging Aussies to discover more of their own backyard.

Chinchilla is one in a melon!

Wotif reveals Australia’s ‘Next Big Thing’: The Big Melon in Chinchilla, Queensland

14 November 2018 – Today, leading online travel site Wotif has announced Chinchilla (QLD) as the home of Australia’s ‘Next Big Thing’, unveiling the newly-constructed Big Melon and ending a two-month nationwide pursuit to create Australia’s next oversized roadside attraction. Arguably the juiciest ‘Big Thing’ in Australia, The Big Melon adds to Queensland’s legion of iconic structures, with the state home to almost a third of Australia’s ‘Big Things’ including the Big Pineapple and the Big Mango.

School Holiday Money Woes

With school holidays in full force across the country, research from online travel site shows 78% of parents look forward to the school holidays and 45% of families often go away with their kids during the school holidays* but despite this, the rising cost of living is one of the largest growing concerns for Australians. Most of us (76%) believe the rising cost of living will impact our holiday choice over the next five years, with mid and young families most (81%) likely to be impacted**.

Wotif celebrates Australia Day with the Town of the Year Awards

With Australia Day around the corner, leading online travel site has today revealed the winners of the inaugural Wotif Australian Town of the Year awards. In the true Aussie spirit of giving everyone a fair go, the awards unearth the ‘must-see’ local towns across the nation in 2018.

With half of all Australians (49%) looking to make their next trip a local one and two thirds of us seeing domestic travel as a way to reinvest in the local economy**,the awards, based on a Wotif pricing and demand index*, call out the local hotspots which should be on every Aussie bucket list this year.

So, who took out Australia’s number one place in 2018?


In the lead up to Australia Day, where we come together to celebrate all things Aussie, leading online travel site have searched far and wide and put the vote to the people of this great nation to name the top towns to try some unique experiences you can only find in Australia.

Whether you’re a foodie who enjoys a humble meat pie or cheeky glass of award winning Shiraz, or a nature lover looking to experience everything our great southern land has to show, Australia offers travellers an abundance of experiences. This Australia Day, wanted to look beyond the well-known hotspots, to call out the towns that make Australia great.

1.     Top Wine Region: Margaret River, WA