18 May 2021 – Aussie kids under the age of 13 are set to become the nation’s most domestically travelled and educated generation, according to new research commissioned by go-to domestic travel site Wotif.com, placing them in a unique position as the local travel experts of tomorrow*.
The study shows that despite the last 12-months being turbulent for Aussie kids, there is a silver lining. As a result of international border closures and the increased focus on domestic travel, the majority of Aussie kids (62%) are now excited to see more of Australia, with most (61%) eager to see and try different travel experiences in their own backyard. As a result, 86% of Aussie families now intend on taking a local holiday within the next year.
Wotif Managing Director, Daniel Finch said: “Despite the last twelve months being tough for so many Aussies, particularly kids who have missed out on family bonding, school excursions and the education you gain through travel, it’s interesting to see that the increased focus on domestic travel is having a positive influence on kids. Not only are they more eager to explore their own country, but they’re excited to see and do more than what their parents would have done, when they were kids.”
“Prior to the pandemic, international travel was the clear preference for young families. Only 22% of families with kids under 13 opted for domestic holidays, whereas 45% ventured on international getaways. But with so many Aussie families looking to travel within the next year, today’s kids are in a truly unique position to see Australia in a more intimate way, like no other generation of our time.”
Interestingly, when comparing families of past generations — when the cost of international travel was considerably higher and domestic travel was the dominant option — the research also revealed, today’s parents are far more likely to plan a domestic family holiday (91%) in the future, when compared to their own parents (36%). Indicating that with so many diverse travel experiences within Australia, Aussie families are rediscovering the value of domestic travel.
Home to over 8,000 islands, 600 national parks and wildlife species that are found nowhere else on earth, Australia has some of the world’s most incredible wonders worth exploring. Whether it’s witnessing the nightly penguin parade on Phillip Island, or jungle surfing the treetops of Cape Tribulation in Tropical North Queensland, there is so much on offer within Australia to ensure kids, particularly during the important development years prior to 13, do not miss out on all the benefits of travel.
According to the research, top of the wish list for Aussie kids is a trip to the theme parks (49%), followed by getting up close and personal with wildlife (41%) and seeing a ‘big thing’ (22%). When it comes to what they love most about family holidays, family bonding tops the list (51%), followed by the chance to get out of the house (47%) and try something new (45%).
Finch continued: “Kids have a special way of looking at the world, often finding joy in the simple pleasures which are overlooked by adults. With the winter school holidays around the corner, there’s never been a better time for Aussie parents to get their kids dreaming about their next local holiday, and for families to have a conversation about where they want to travel in Australia.”
To further energise Aussie families about domestic travel, this winter Wotif is handing over the reins to Aussie kids – the domestic travel experts of the future – to curate the ultimate bucket list of Australian travel experiences, worth ticking off before the age of 13.
Finch concluded: “Whether it’s taking on the slopes in Thredbo or hitting up the Gold Coast theme parks, we’re calling on Aussie parents to share the fun, adventurous and joyful travel experiences that are at the top of their children’s travel wish lists. We want to inspire Aussie families use this time at home wisely by discovering all the incredible experiences within Australia, and who better to help inform us, than Aussie families themselves.
Until 28 May, head to www.wotif.com/kidslist to nominate your child’s dream Aussie travel experience to tick off before the age of 13. The definitive list of experiences, the Wotif Aussie Kids Bucket List will be announced in June. Plus, the entry deemed the most creative and original will win a $2,000 Wotif travel credit*.
Visit Wotif.com/kidslist for full competition details and to submit your kids travel bucket list nomination.
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*Wotif research commissioned in collaboration with YouGov, April 2021. Total sample of 1,020 Australian adults 18+ with children under the age of 13, distributed throughout Australia. The data was weighted by age, gender and region to reflect the latest ABS population estimates.
*AU residents 18+ only. Must be parent/legal guardian of a child under 13. Between 6.01am (AEST) 18/5/21 & 4pm (AEST) 28/5/21, visit www.wotif.com/kidslist & ask your child (u13) what their dream Aussie travel experience would be & fill out entry form telling us (based on child's answer) in 25 words or less, "What is your child's dream Aussie travel experience to tick off before the age of 13?". Must be child's answer & not your own separate opinion. Entry judged best will win the prize. Max 1 entry per person. Prize: $2,000 Wotif travel credit towards Australian domestic travel. Total prize pool $2,000. Winner notified by email. Opt in to get future marketing from Expedia, Inc. See website for full conditions incl. privacy statement. Promoter: Expedia Australia Pty Limited (ABN 12 101 694 946).
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