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  • Aussie families search for sand and snow these school holidays

    ·    Aussie interest in Ho Chi Minh City doubles (195%)

    ·    Families seek cool respite with demand for Mount Buller up 45%

    ·    Queensland remains Australia’s favourite home-away-from-home

    SYDNEY, 19 June 2017: While Queensland’s pristine beaches remain the most popular mid-year holiday choice, this year’s Wotif.com July school holidays data reveals Aussie families are beginning to buck the trend, with Australian ski fields in for a bumper season, and an increased interest in warmer climates overseas.  

    Queensland remains Australia’s favourite home-away-from-home, with demand for the Gold Coast, Sunshine Coast and Cairns firmly at the top of the wish list[1]. But after a long summer and with significant investments being made, searches for Victoria’s Mount Buller have significantly increased by 45% over the last year, with Jindabyne not far behind up 30%, showing Aussies are also seeking cool respite these school holidays.2

    Recent developments at Mount Buller including the introduction of a $1.6million Technoalpin ‘Snow Factory’, have seen the region become the first ski area in the Southern Hemisphere, outside of Chile to have such technology installed. Families will also enjoy Mount Buller’s newly introduced night skiing on Saturdays and Sundays in peak season, and an ongoing entertainment schedule in the Village Square.

    Wotif Travel Specialist, Kirsty La Bruniy, says: “After what was an exceptionally long summer, it is no surprise that more Australians want to escape to the ski fields this year. It’s not too late for families to get to the snow these school holidays, but a good tip is to avoid the obvious and opt to stay at nearby towns. For example, Cooma in NSW has a predicted average daily rate of $188 a night, compared to Jindabyne’s $282, offering families an average saving of nearly 35%.”3

    La Bruniy continues, “Wotif’s data shows that while demand for international travel has increased over the school holidays, Queenslanders still prefer to keep it local by travelling within their state to key hot spots including the Gold Coast, Sunshine Coast and Townsville. When looking at the most in demand destinations in Australia, the tropical north provides the best value for families these July school holidays, with the average predicted rate in Cairns at $149 per night for two adults and two children.”

    For Aussies heading offshore these July school holidays, searches for Ho Chi Minh City have almost doubled (195%) compared to last year, with Singapore (50%) and Phuket (40%) coming out as emerging, close to home destinations for July school holiday travellers.2

    “The biggest surprise to come from this year’s Wotif data was the increased interest in close-to-home international destinations. Bali still remains a favourite for Australians, but if we continue to see the same trend over the next two years, we may have a new Bali on offer, by way of Vietnam,” said La Bruniy.

    Earlier research conducted by Wotif shows, of the 69% of Aussies who prefer to travel further afield, they do so to experience a different culture, with 44% of parents with school aged children choosing international destinations to give the kids a chance to see the world.4

    “Vietnam offers exceptional landscapes, delicious cuisine and a diverse yet welcoming culture for families to explore. As competitive airfares continue to rise, there is no surprise we’re seeing a surge in interest.” said La Bruniy. “It is now easier than ever for Aussie families to head further afield, with the introduction of budget friendly flight routes including Jetstar’s new nonstop Ho Chi Minh City service from both Sydney and Melbourne in May.”

    Based on Wotif’s predicted daily accommodation rate, Aussie families can visit Vietnam from $127 a night, making it one of the most affordable destinations these July school holidays when compared to other international destinations.3

    Wotif’s predicted ‘mover and shaker’ holiday destinations based on July school holiday year-on-year searches2:

    1.     Ho Chi Minh City

    2.     Singapore  

    3.     Mount Buller

    4.     Hobart

    5.     Phuket

    6.     Brisbane

    7.     Bangkok

    8.     Jindabyne

    9.     Darwin

    10.  Tokyo

    Most in demand July school holiday Australian destinations according to Wotif data[1]:

    Top capital cities

    Top regional destinations

    1.     Melbourne

    2.     Sydney

    3.     Brisbane

    4.     Canberra

    5.     Adelaide

    1.     Gold Coast

    2.     Sunshine Coast

    3.     Cairns & Northern Beaches

    4.     Port Douglas

    5.     Hunter Valley 

    Book your July school holiday break now, by visiting www.wotif.com.


    Notes to Editor

    1.    Data accordingly to Wotif.com accommodation search between 1 January to 6 June 2017 for the travel dates from 23 June – 21 July 2017.

    2.    Data accordingly to Wotif.com accommodation search between 1 January to 6 June 2017 for the travel dates from 30 June to 14 July 2017, compared to the 2016 accommodation search between 1 January to 6 June 2016 for the travel dates 1 July to 15 July 2016.

    3.    Best value destinations are based on the average daily rate for 3 - 5 star rated and self-rated accommodation bookings made in June 2016 on Wotif.com for the travel dates 23 June to 21 July 2016 for the described destinations. Prices shown are in Australian dollars and are not the rates displayed on the site. Rates are subject to accommodation selections made.

    4.    About Wotif’s Australian Travel Research: The research was commissioned by Wotif and conducted by Lonergan Research in accordance with the ISO 20252 standard. Lonergan Research surveyed 2,018 Australians aged 18+. Surveys were distributed throughout Australia including both capital city and regional areas. The survey was conducted online amongst members of a permission- based panel, between 26th October and 2nd November 2016. After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.

    About Wotif

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