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  • Aussie families in search of sand, Wi-Fi and flexibility these school holidays

    September 2020 – Aussie families are approaching the September school holidays with flexibility in mind, as leading travel site Wotif.com anticipates families will embrace remote working conditions, in search of sand and an internet connection, as they make the most of the warmer spring weather.

    The spring school holidays are typically one of the best times to travel – temperatures are rising, and the end of year starts to feel within reach. This year, impacted by ongoing restrictions, families remain committed to making the most of the school break but are being savvy, by opting for destinations not too far from home.

    Giving new definition to ‘bleisure’ travel

    As households become accustom to remote working, parents are realising the potential to work away from home and are adapting their holiday plans accordingly. Wotif Managing Director, Daniel Finch said, "After almost six months of being confined to a home office, it's not just the kids who need a change of scenery these school holidays. No longer bound to a quick weekend trip, many parents, particularly with older kids are embracing the option to work from where the Wi-Fi is and enjoy an extended stay."

    Beach retreat

    Coastal locations, beyond the usual favourites are trending these holidays according to Wotif.com data, with Yamba and Forster in NSW, Hervey Bay and Maryborough in QLD, Busselton in WA and Kangaroo Island in SA all proving popular*. The ability to relax and enjoy an outdoor activity is more sought after than ever before, and these destinations are perfect locations for swimming, walking or a picnic that the whole family can appreciate.

    A place to call home

    Longer stays, space for mum and dad to work and new cleanliness considerations are also leading to a rise in interest for holiday rental and self-catered accommodation. Finch continued, "Extra room, the freedom to do things at your own pace and a kitchen to prepare your own meals are all increasingly important for families, particularly as capacity limits and social distancing requirements impact tradition holiday activities such as eating out."

    The road less travelled

    While 2020 has limited the ability to plan, an intrastate road trip where families can choose their own adventure remains the most popular option for families. Limited flights, cleanliness considerations and falling fuel prices, particularly along the east coast, are driving increased demand for car hire. The preference to drive, rather than fly means destinations beyond those typically reached by plane are now of greater appeal, including pit stop destinations along the way.

    The road less travelled

    While 2020 has limited the ability to plan, an intrastate road trip where families can choose their own adventure remains the most popular option for families. Limited flights, cleanliness considerations and falling fuel prices, particularly along the east coast, are driving increased demand for car hire. The preference to drive, rather than fly means destinations beyond those typically reached by plane are now of greater appeal, including pit stop destinations along the way.

    Longer, more flexible stays

    Having been closed for several months earlier in the year, many accommodation providers are working hard to entice travellers back by offering incentive pricing and are rewarding travellers by providing discounts on longer stays or including value-adds like breakfast and late check out. With more families booking at the last minute these school holidays, if you’re yet to book, the good news is there is still some great deals available.

    Australia’s top school holiday destinations, according to Wotif.com

    Most Popular School Holiday Destinations*

    Trending School Holiday Destinations**

    New South Wales

    1. Sydney

    1. Yamba – interest up close to 270%

    2. Byron Bay

    2. Port Macquarie – interest up over 220%

    3. Hunter Valley

    3. Coffs Harbour – interest up close to 180%

    4. Port Macquarie

    4. Lismore – interest up over 170%

    5. Coffs Harbour

    5. Forster – interest up over 160%

    6. Port Stephens

    6. Port Stephens – interest up over 150%

    7. Northern Rivers

    7. Byron Bay – interest up close to 140%

    8. Dubbo

    8. Sydney – interest up over 90%

    9. Newcastle

    10. Wollongong

    Queensland

    1. Sunshine Coast

    1. Hervey Bay – interest up over 200%

    2. Gold Coast

    2. Maryborough – interest up close to 180%

    3. Cairns

    3. Warwick – interest up over 110%

    4. The Whitsundays

    4. The Whitsundays – interest up close to 110%

    5. Brisbane

    5. Sunshine Coast – interest up over 100%

    6. Townsville

    6. Cairns – interest up over 100%

    7. Hervey Bay

    7. Brisbane – interest up over 100%/p>

    8. Port Douglas

    8. Gold Coast – interest up over 51%

    9. Rockhampton

    10. Mackay

    Western Australia

    1. Geraldton

    1. Busselton – interest up over 360%

    2. Exmouth

    2. Margaret River – interest up over 330%

    3. Perth

    3. Golden Outback – interest up over 185%

    4. Busselton

    4. Mandurah – interest up over 170%

    5. Margaret River

    5. Coral Coast – interest up close to 160%

    6. Broome

    6. Perth – interest up over 130%

    7. Bunbury

    8. Albany

    9. Kalgoorlie

    10. Kalbarri

    South Australia

    1. Adelaide

    1. Kangaroo Island – interest up over 180%

    2. Flinders Ranges

    2. Eyre Peninsula – interest up over 120%

    3. Eyre Peninsula

    3. Barossa Valley – interest up over 100%

    4. Barossa Valley

    4. Fleurieu Peninsula – interest up close to 90%

    5. Limestone Coast

    5. Adelaide – interest up close to 50%

    6. Fleurieu Peninsula

    7. Kangaroo Island

    8. Clare Valley

    9. The Riverland

    Tasmania

    1. Launceston

    1. Western Wilderness – interest up over 130%

    2. Hobart

    2. North West Coast – interest up close to 130%

    3. Cradle Mountain

    3. Launceston – interest up close to 90%

    4. Devonport

    4. Eastern Coast – interest up close to 70%

    5. Port Arthur

    5. South East Coast – interest up close to 50%

    6. Bicheno

    6. Hobart – interest up close to 30%

    - ENDS -

    For travel inspiration and great deals, head to www.Wotif.com.

    For more information, data or interview requests, contact pr@wotif.com.

    *Based on accommodation demand on Wotif.com for travel over each state’s respective September school holidays dates.

    **Based on accommodation interest on Wotif.com from 1 July 2020 – 31 July 2020 compared to 1 August 2020 – 31 August 2020 for travel over each state’s respective September school holidays dates

    Deals current as of 2 September 2020. Prices subject to change. All deals are strictly subject to availability, may vary depending on selections made and are subject to change. Discount not available on all room types. Blackout periods and minimum length of stay applies for some properties. Savings are calculated off standard rate supplied by hotel for stated travel window. Wotif.com standard booking terms and conditions apply.

    Important note about travel and COVID-19: Before booking, travellers should consult the latest government restrictions for the area in which they wish to travel. Travellers should be mindful that government restrictions are in constant review and travel guidelines may change between booking and travel.

    About Wotif.com

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    2020 has had its fair share of curveballs but the one thing that’s remained the same, is that Australia’s a pretty top place! Whether it's a weekend getaway or a week-long escape, 2020 is the year to rediscover Wot a Country Australia truly is!

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