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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with 24-hour front desk and restaurant

Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Breakfast, lunch, dinner served; international cuisine
Front of property
Suite, 1 King Bed, Non Smoking
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Business services
The current price is AU$180
includes taxes & fees
11 Jan - 12 Jan 2026

Explore the area

View map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪14 min walk‬
  • Place, Market Place
    ‪17 min walk‬
  • Place, Norwich Castle
    ‪18 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪10 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(17 reviews)

Highlights

Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
  • 22 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(24 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(6 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 28 sq m
  • Sleeps 2
  • 2 Single Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Shower/bath combination
Private bathroom
Electric kettle
Cable channels
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)

Highlights

Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
  • 32 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(9 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Shower/bath combination
Private bathroom
Electric kettle
Cable channels
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Separate bath and shower
Private bathroom
Electric kettle
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Pet friendly
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Pet friendly
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

Desk, iron/ironing board, cots/infant beds, rollaway beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2

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3.7 out of 5, Good, 596 reviews
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4 Jan - 5 Jan 2026
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About the area

Norwich

George Hotel, BW Signature Collection places you in the centre of Norwich, within a 30-minute stroll of Norwich Theatre Royal and Market Place. Highlights at this Georgian hotel include a restaurant, free self-parking and a bar/lounge. .The bistro, No.10 Arlington Bistro, serves international cuisine and is open for breakfast, lunch and dinner. Arlington Bar is the hotel's own bar, serving drinks along with breakfast and lunch. Additionally, you'll find free Wi-Fi in public areas, a 24-hour front desk and a terrace. Cooked-to-order breakfast is available on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM. Bring your pet along and take advantage of this property's pet-friendly amenities, such as food and water bowls. .Places within a 30-minute walk of this 3-property class Golden Triangle hotel include Norwich Castle and Norwich Cathedral.

What's nearby

  • Norwich Theatre Royal - 14 min walk - 1.2 km
  • Market Place - 17 min walk - 1.5 km
  • Norwich Castle - 18 min walk - 1.6 km
  • University of East Anglia - 4 min drive - 2.3 km
  • Norwich Cathedral - 5 min drive - 2.3 km

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪Hop Rocket - ‬8 min walk
  • ‪The Champion - ‬12 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪Annesley House Hotel Restaurant - ‬7 min walk
  • ‪Littlehaven Coffee Co - ‬11 min walk

About this property

George Hotel, BW Signature Collection

Georgian hotel with 24-hour front desk and restaurant
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

  • 43 guestrooms or units
  • 2 levels
  • Conference rooms
  • Breakfast available (surcharge)
  • Dry cleaning
  • Front desk (24 hours)
  • Storage area for luggage
  • Front desk safe
  • Terrace
  • Fireplace in lobby
  • No smoking on site
  • Bar or lounge
  • Dining venue
George Hotel, BW Signature Collection offers 43 accommodations with a hairdryer and free toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using complimentary wireless Internet access. Business-friendly amenities include desks and telephones. An iron/ironing board, change of towels and change of bedsheets can be requested. Housekeeping is provided on request.

Similar properties

Lobby
Best Western Annesley House Hotel
  • Free Wi-Fi
  • Breakfast available
  • Parking available
  • Bar
4.5 out of 5, Wonderful, 622 reviews
The price is AU$200
includes taxes & fees
27 Dec - 28 Dec
Best Western Annesley House Hotel

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site
  • Limited on-site self parking

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping on request

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cots (infant beds) are available for GBP 10.0 per night.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: from approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express, Diners Club, debit cards and cash.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is parking available at George Hotel, BW Signature Collection?

Yep, George Hotel, BW Signature Collection has a free self car park.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of 25 Dec 2025, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on 11 Jan 2026 start from AU$179.65, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is George Hotel, BW Signature Collection family-friendly?

You bet! With amenities such as children's meals, as well as cots/infant beds in the guestrooms, it's no surprise that George Hotel, BW Signature Collection is a hit with families.

Does George Hotel, BW Signature Collection serve breakfast?

Yep, cooked-to-order brekkie is offered weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.

Is there a free airport shuttle available at George Hotel, BW Signature Collection?

No, George Hotel, BW Signature Collection does not offer an airport shuttle service.

Is there a bar or restaurant at George Hotel, BW Signature Collection?

Yep, they've got a lounge bar and an onsite restaurant that serves international cuisine. Pre dinner cocktails anyone?

What time are check-in & check-out at George Hotel, BW Signature Collection?

Check-in begins at 2 PM. Check-out time is 11 AM.

Are pets allowed at George Hotel, BW Signature Collection?

Cats and dogs are welcome at George Hotel, BW Signature Collection, with food and water bowls on offer. Just so you know, there's a limit of 2 pets.

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 509 out of 878 reviews
Rating 8 - Good. 280 out of 878 reviews
Rating 6 - Okay. 56 out of 878 reviews
Rating 4 - Poor. 18 out of 878 reviews
Rating 2 - Terrible. 15 out of 878 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

David

Stayed 1 night in Sep 2025

8/10 Good

Hanna

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Would stay again next time visiting Norwich

Great stay at the George. Nice location, which was a wee bit outside of Norwich. Several nice pubs in the area. We stayed in one of the cottage rooms, which was very clean and comfortable. Could hear neighbouring guests a bit. Staff were all very friendly.
Stayed 1 night in Sep 2025

8/10 Good

Amanda

Travelled with partner, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was convenient for the city center, but things were not running well in the restaurant. Most dishes were not available because they had sold out, even though it was only 7.30pm. The service was chaotic. The staff were excellent and very helpful about charging and storing our bicycles.
Stayed 1 night in Sep 2025

8/10 Good

Simon

Liked: Staff & service, room comfort

Helpful staff

Stayed here before and the car park is small. However when we got there, the young man that works in the restaurant offered to move his car so we could park, which was very helpful. Would like to say a big thank you to him!
Stayed 1 night in Sep 2025

8/10 Good

Hamish

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

Darren

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent place to stay.

The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
Stayed 2 nights in Aug 2025

8/10 Good

Philip

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Wonderfull and helpfull staff, excellent coffee.
Stayed 2 nights in Sep 2025

10/10 Excellent

andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good stay

Good service and nicely decorated hotel Food was good at the restaurant too
Stayed 1 night in Aug 2025

10/10 Excellent

Amanda

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Good all round
Stayed 1 night in Sep 2025

10/10 Excellent

L J

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Aug 2025

8/10 Good

Richard

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Ideal for a short stay just outside the city centre, clean decent size rooms and helpful staff, good sized free car park too.
Stayed 1 night in Aug 2025

10/10 Excellent

Ben

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

As good as ever

As always my stay was stress free, comfortable and gave value for money
Stayed 2 nights in Aug 2025

8/10 Good

Mike

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Proximity to Norwich city centre was great. Room clean and tidy , super comfy bed. Great place sadly let down by noise from other guests, doors slamming etc. especially in the early hours If you book and are offered room 115, refuse it.
Stayed 3 nights in Aug 2025

8/10 Good

Martin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Worth a stay/visit.

Perfect for a short stay. Location good and everything else fine.
Stayed 1 night in Aug 2025

10/10 Excellent

Douglas

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great stay

Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking. Comfortable clean and well appointed room with good decor and clean modern bathroom facilities . Tea/ coffee provided in room. Breakfast package was purchased and breakfast quality and service was superb . Would recommend and we will stay again.
Stayed 1 night in Aug 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

10/10 Excellent

Nicola

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good location, lovely room, overall worth a stay

Lovely room, modern and clean with all amenities, great little restaurant too with bar, staff really friendly, would def recommend.
Stayed 1 night in Aug 2025

8/10 Good

Ian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A nice hotel albeit the rooms aren’t quite “executive” like their title suggests. The room was clean, well aired, bed comfy and I had a good sleep. I don’t know what the non-executive rooms are like but the executive room I had was no bigger or had anything else better than a standard Premier Inn for example, except biscuits . May be that’s what Best Western consider executive. The bathroom was fair but the water from the shower ran along the bath edge, down the side of the bath and on to the floor. The brown water stains on the side of the bath indicate this is an ongoing thing and it isn’t cleaned regularly. On the subject of cleaning, although there were fresh towels on the towel rail, the previous occupants towel was still hanging on the back of the bathroom door. There is also no plug for the sink just a cover type thing that doesn’t press down at all meaning you can’t have a sink of water should you wish.
Stayed 1 night in Aug 2025

6/10 Okay

Alice

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Don't be fooled by the "Executive" Rooms , they are nothing of the sort. Booked a Twin Executive, got a pokey single. Photos of rooms flatter to deceive. The room was clean, but very small and basic. No bottled water, TV against wall and didnt angle so couldnt see screen. Didn't bother trying the restaurant.
Stayed 1 night in Aug 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel

Great small friendly hotel, stayed several times and always great.
Stayed 3 nights in Aug 2025

6/10 Okay

Iain

Business traveller
Liked: Staff & service
Stayed 1 night in Aug 2025

10/10 Excellent

Simon, Cardiff

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This place is a hidden gem. Perfect overnight stay on the outskirts but very easy to get in and out of town. Comfy clean airy light room. Excellent food menu and tasty food. Highly recommended!
Stayed 1 night in Aug 2025

8/10 Good

Raymond

Stayed 3 nights in Aug 2025