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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with 24-hour front desk and restaurant

Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Suite, 1 King Bed, Non Smoking
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Front of property
Breakfast, lunch, dinner served; international cuisine

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • 24/7 front desk
  • Room service
  • Bar
The current price is AU$182
includes taxes & fees
5 Oct - 6 Oct

Explore the area

View map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Carrow Road Stadium
    ‪3 min drive‬
  • Place, University of East Anglia
    ‪4 min drive‬
  • Place, Norwich Cathedral
    ‪4 min drive‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Separate bath and shower
Electric kettle
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

8.0 out of 10
Very good
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Shower/bath combination
Electric kettle
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)

Highlights

Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 32 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(8 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hairdryer
Shower/bath combination
Electric kettle
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(6 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

9.0 out of 10
Wonderful
(16 reviews)

Highlights

Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 22 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cots/infant beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(23 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

9.0 out of 10
Wonderful
(4 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 2 Twin Beds

King Suite

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Standard Twin Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

Accessible Double Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cots/infant beds

Executive Double Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

About the area

Norwich

George Hotel, BW Signature Collection places you in the centre of Norwich, within a 30-minute stroll of Norwich Theatre Royal and Market Place. Highlights at this Georgian hotel include a restaurant, free self-parking and a bar/lounge. .The bistro, No.10 Arlington Bistro, serves international cuisine and is open for breakfast, lunch and dinner. Arlington Bar is the hotel's own bar, serving drinks along with breakfast and lunch. Additionally, you'll find free Wi-Fi in public areas, a 24-hour front desk and a terrace. Cooked-to-order breakfast is available on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM. Bring your pet along and take advantage of this property's pet-friendly amenities, such as food and water bowls. .Places within a 30-minute walk of this 3-property class Golden Triangle hotel include Norwich Castle and Norwich Cathedral.

What's nearby

  • Norwich Theatre Royal - 14 min walk - 1.2 km
  • Market Place - 17 min walk - 1.5 km
  • Carrow Road Stadium - 3 min drive - 1.9 km
  • University of East Anglia - 4 min drive - 2.3 km
  • Norwich Cathedral - 4 min drive - 2.3 km

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Champion - ‬12 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Beehive - ‬14 min walk
  • ‪Hop Rocket - ‬8 min walk
  • ‪Annesley House Hotel Restaurant - ‬7 min walk

About this property

George Hotel, BW Signature Collection

Georgian hotel with 24-hour front desk and restaurant
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

  • 43 guestrooms or units
  • 2 levels
  • Conference rooms
  • Breakfast available (surcharge)
  • Dry cleaning
  • Front desk (24 hours)
  • Storage area for luggage
  • Front desk safe
  • Terrace
  • Fireplace in lobby
  • No smoking on site
  • Bar or lounge
  • Dining venue
George Hotel, BW Signature Collection offers 43 accommodations with a hairdryer and free toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using complimentary wireless Internet access. Business-friendly amenities include desks and telephones. An iron/ironing board, change of towels and change of bedsheets can be requested. Housekeeping is provided on request.

Similar properties

Lobby

Best Western Annesley House Hotel

  • Free WiFi
  • Breakfast available
  • Parking available
  • Bar
4.5 out of 5, Wonderful, 611 reviews
The price is AU$203
includes taxes & fees
19 Oct - 20 Oct
Best Western Annesley House Hotel

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cots (infant beds) are available for GBP 10.0 per night.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: from approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express, Diners Club, debit cards and cash.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is parking available at George Hotel, BW Signature Collection?

Yep, George Hotel, BW Signature Collection has a free self car park.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of 26 Sept 2025, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on 5 Oct 2025 start from AU$182.00, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is George Hotel, BW Signature Collection family-friendly?

You bet! With amenities such as children's meals, as well as cots/infant beds in the guestrooms, it's no surprise that George Hotel, BW Signature Collection is a hit with families.

Does George Hotel, BW Signature Collection serve breakfast?

Yep, cooked-to-order brekkie is offered weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.

Is there a free airport shuttle available at George Hotel, BW Signature Collection?

No, George Hotel, BW Signature Collection does not offer an airport shuttle service.

Is there a bar or restaurant at George Hotel, BW Signature Collection?

Yep, they've got a lounge bar and an onsite restaurant that serves international cuisine. Pre dinner cocktails anyone?

What time are check-in & check-out at George Hotel, BW Signature Collection?

Check-in begins at 2 PM. Check-out time is 11 AM.

Are pets allowed at George Hotel, BW Signature Collection?

Cats and dogs are welcome at George Hotel, BW Signature Collection, with food and water bowls on offer. Just so you know, there's a limit of 2 pets.

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 482 out of 838 reviews
Rating 8 - Good. 271 out of 838 reviews
Rating 6 - Okay. 52 out of 838 reviews
Rating 4 - Poor. 18 out of 838 reviews
Rating 2 - Terrible. 15 out of 838 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

A

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel, rooms adequate and clean, bar and restaurant great but it is the fantastic staff that makes this hotel excellent. From checking in to checking out, every single member of staff demonstrated a fantastic attitude and could not do enough for the guests. Well done
Stayed 1 night in Jun 2025

8/10 Good

John

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Deborah

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Paula

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The bedroom was small but clean & comfortable. The outside space could have been swept as it was very warm & great to sit outside for a pre-dinner drink. Breakfast choice was good although the orders both mornings didn’t quite get right. Great location for the train station only 10 mins taxi ride.
Stayed 1 night in Jun 2025

8/10 Good

Dave

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Paula

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We had dinner in the Admiral Bistro & delicious food. Thank you. Car park.
Stayed 1 night in Jun 2025

10/10 Excellent

Claire

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and well presented, staff lovely. Be aware bar and restaurant get very busy at times as restaurant is popular with locals - have stayed multiple times and will stay again
Stayed 2 nights in Apr 2025

10/10 Excellent

Martin

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
When you have a teenager in tow it’s hard to find a unique hotel that can accommodate both in the same room but maintain privacy. The George is the perfect place. It’s in a great location and prior to booking I had no idea how nice the bar and restaurant was. I’m from the USA but have family in Norwich. We’ll be back.
Stayed 2 nights in Apr 2025

10/10 Excellent

Robert

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Walked from the station to this lovely hotel on a nice spring evening and was pleasantly surprised by this lovely little hotel in a leafy suburb of Norwich. Reception staff were friendly and offered food in the connected restaurant / pub and or a drink. It felt homely in the good sense and the room was quiet, clean and comfy. Overall I really liked this spot. Doesn’t feel like a chain hotel, but not drab like some pub hotels can feel like. Would stay again.
Stayed 1 night in Jun 2025

10/10 Excellent

DEREK

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
3 night business stop over . Stayed here before , my definitely’ go to ‘ hotel when in the Norwich area .
Stayed 3 nights in May 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in May 2025

10/10 Excellent

John

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The team serving were attentive and interested to ensure we received what we liked. The food quality was excellent with large satisfying plates for both dinner and breakfast. We would like to recommend it to anyone intending to stay there.
Stayed 2 nights in May 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in May 2025

8/10 Good

Jayne

Liked: Amenities
Great location, lovely reception and restauarant staff. Took a single room which was a great price. bed very comfy. Felt stair and room carpet wasn’t properly vacuumed and maybe needed a good clean. restaurant was very cute; nicely decorated. All in all very happy with the place and may be staying again later this week.
Stayed 1 night in May 2025

10/10 Excellent

Ben

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in May 2025

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel, staff were friendly and helpful. Lovely pubs nearby and close to town. Would highly recommend this hotel. We will definitely stay again.
Stayed 1 night in May 2025

8/10 Good

Jonathan

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice hotel with very helpful and friendly staff

Nice hotel with very helpful and friendly staff . Room was on the small side but very comfortable and quite modern. Parking is limited if they have a function but staff made an effort to find me a space. Could hear the music from function in room but finished by 9:30 - 10pm. Food in the restaurant was wonderful and had a good range and atmosphere.
Stayed 1 night in May 2025

10/10 Excellent

Matthew

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really friendly staff, great food.
Stayed 1 night in Apr 2025

8/10 Good

Andy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Not as good as it should be for the money

The room was noisy from all the air-con units outside the window. Also got smell from the kitchen extractors when had the window open for fresh air, they need extending by 3m. As for eco why would you change the towels every day on a a 3 night stay. No split bins for recycling as per continent.
Stayed 3 nights in Apr 2025

8/10 Good

Jillian

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025

10/10 Excellent

Jennifer

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Highly recommended.

Can not fault my staff at The George Hotel. Staff were friendly and helpful, room was clean and beautifully decorated. The location was only a 15 minute walk into city centre. Would recommend this hotel and would definitely stay again.
Stayed 1 night in May 2025

10/10 Excellent

Jonathan

Stayed 1 night in May 2025

10/10 Excellent

Helen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A fabulous welcome from the staff as I arrived. Easy parking in a fairly large carpark, though it is a first come first served basis. Lovely quiet room and clean and immaculate. A nice walk into Norwich, about a mile. Very good food menu and extremely attentive staff. I would recommend.
Stayed 2 nights in Apr 2025

8/10 Good

Steven

Business traveller
Liked: Cleanliness, staff & service, amenities
Hotel was nice and clean but the walls were very thin and you could hear everything outside.
Stayed 1 night in Apr 2025

10/10 Excellent

Callum

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025