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The Florance

3.5 star property
Victorian guesthouse in Launceston with free parking

Photo gallery for The Florance

Free daily continental breakfast
Front of property
Interior entrance
Staircase
Twin King Single - Easy Access

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Parking included
  • Free Wi-Fi
  • Laundry room
  • Housekeeping
The current price is AU$279
includes taxes & fees
1 Feb - 2 Feb

Explore the area

View map
17 Brisbane St, Launceston, TAS, 7250
  • Place, City Park
    ‪1 min walk‬
  • Place, Princess Theatre
    ‪3 min walk‬
  • Place, Brisbane Street Mall
    ‪7 min walk‬
  • Airport, Launceston, TAS (LST)
    ‪15 min drive‬

Room options

View all photos for Premium King Park View

Premium King Park View

Premium King Park View

10.0 out of 10
Exceptional
(5 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • 35 sq m
  • Sleeps 2
  • 1 King Bed
  • Garden view

View all photos for Premium Queen Park View

Premium Queen Park View

Premium Queen Park View

8.0 out of 10
Very good
(1 review)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • 30 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Premium Queen

Premium Queen

Premium Queen

8.0 out of 10
Very good
(2 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • 35 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Queen Suite

Queen Suite

Queen Suite

9.6 out of 10
Exceptional
(4 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Blackout curtains
Separate bedroom
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Twin King Single

Twin King Single

Twin King Single

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • 25 sq m
  • Sleeps 2
  • 2 Large Single Beds

Twin King Single Private Bathroom Room

Highlights

Soundproofed
Individually furnished
Individually decorated
Heating
Fridge
Flat-screen TV
Premium bedding
Pillow-top bed
  • Sleeps 2
  • 1 King Bed OR 2 Large Single Beds

About the area

Launceston

The Florance puts you in the heart of Launceston, within steps of Design Centre of Tasmania and City Park. Highlights at this Victorian guest house include free continental breakfast and free self-parking. .This smoke-free guest house offers free WiFi in public areas, a terrace and a garden. Added amenities include laundry facilities, express check-in and free newspapers in the lobby. Each morning free breakfast is served. There's also the convenience of an airport shuttle. .Places within a 5-minute walk of this 3.5-property class Launceston CBD guest house include City Park Radio Museum and Albert Hall Convention Centre.
View more Guest houses in LauncestonOpens in a new window

What's nearby

  • City Park - 1 min walk - 0.1 km
  • Princess Theatre - 3 min walk - 0.3 km
  • Brisbane Street Mall - 7 min walk - 0.6 km
  • 1842 Gallery - 7 min walk - 0.6 km
  • University of Tasmania Stadium - 12 min walk - 1.1 km

Getting around

  • East Tamar Junction Station - 3 min drive
  • Launceston, TAS (LST) - 16 min drive

Restaurants

  • ‪Bread & Butter - ‬6 min walk
  • ‪The Barrel Collective - ‬4 min walk
  • The Gunners Arms
  • ‪The Royal Oak Hotel - ‬2 min walk
  • Sports Garden Hotel

About this property

The Florance

Victorian guesthouse in Launceston with free parking
Free breakfast is served daily. Public spaces have free WiFi. The Florance also features a terrace, a garden, and complimentary newspapers in the lobby. Self parking is free.

This 3.5-star Launceston guest house is smoke free.

  • 12 guestrooms or units
  • 2 levels
  • Built in 1890
  • Continental breakfast (free)
  • Self-service laundry
  • Express check-in
  • Terrace
  • Garden
  • Newspapers in lobby (free)
  • No smoking on site
The Florance offers 12 accommodations with complimentary bottles of water and coffee/tea makers. Each accommodation is individually furnished and decorated. Pillowtop beds feature premium bedding. Flat-screen televisions are featured in guestrooms.

Bathrooms include a shower with a rainfall showerhead, designer toiletries, complimentary toiletries and hairdryers. This Launceston guest house provides complimentary wireless Internet access. Additionally, rooms include a ceiling fan and blackout curtains. Housekeeping is offered on a daily basis and an iron/ironing board can be requested.

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includes taxes & fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Return airport shuttle (surcharge)
  • Free self parking on site
  • Limited on-site self parking

Food and drink

  • Free continental breakfast available daily 8:00 AM to 9:00 AM

Things to do

  • Art gallery
  • Private wine tours

Conveniences

  • Free newspapers in lobby
  • Laundry facilities

Guest services

  • Housekeeping (daily)

Outdoors

  • Garden
  • Terrace

Accessibility

  • High-pile carpet in room
  • No lift

More

  • 2 floors
  • Built in 1890
  • Smoke-free property
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 45-inch flat-screen TV

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Refrigerator

More

  • Ceiling fan
  • Heating
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • Laptop workspace
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 8 PM
Early check-in subject to availability
Late check-in subject to availability
Late check-in fee for check-in between 8 PM and midnight
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before 10 AM

Special check-in instructions

The property charges 1.5 per cent for credit card payments
There is no front desk at this property
Guests will receive an email with check-in instructions and an access code prior to arrival; access will be through a private entrance
To make arrangements for check-in please contact the property ahead of time using the information on the booking confirmation
If you are planning to arrive after 8 PM please contact the property in advance using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Access code, private entrance

Pets

  • No pets allowed

Children and extra beds

  • Children 11 and younger are not allowed at this property. All guests older than 11 are welcome.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Late check-in fee for check-in between 8 PM and midnight
  • Credit card charges are subject to a surcharge of 1.5 per cent

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher, a smoke detector and a security system
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard and American Express. Cash is not accepted. For guests' safety, the property includes a fire extinguisher, a smoke detector and a security system in all accommodation.

We should mention

  • Children 11 years old and younger aren't allowed at this property.

Property is also known as

Florance B&B Launceston
Florance Launceston
The Florance Guesthouse
The Florance Launceston
The Florance Guesthouse Launceston

Frequently asked questions

What is the cancellation policy at The Florance?

The Florance offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at The Florance?

As of 24 Jan 2026, prices found for a 1-night stay for 2 adults at The Florance on 1 Feb 2026 start from AU$278.91, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at The Florance?

Yep, The Florance has a free self car park.

What makes The Florance a romantic place to stay?

Winery tours, plus rainfall showerheads in the guestrooms, help set the scene for a romantic weekend at The Florance.

Does The Florance serve breakfast?

Sure does, free continental breakfast is available daily from 8:00 AM to 9:00 AM.

Is there a free airport shuttle available at The Florance?

No, but there's an airport shuttle for a fee.

What time are check-in & check-out at The Florance?

Check-in begins at 2 PM. Check-out time is 10 AM.

Are pets allowed at The Florance?

No, pets are not allowed.

The Florance Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 109 out of 137 reviews
Rating 8 - Good. 22 out of 137 reviews
Rating 6 - Okay. 5 out of 137 reviews
Rating 4 - Poor. 1 out of 137 reviews
Rating 2 - Terrible. 0 out of 137 reviews

10/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.6/10

Property conditions & facilities

Reviews

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, property conditions & facilities
Loved our overnight stay - room 4 was small but suited for one night. Could do with a box of tissues in the room though. Breakfast was lovely, staff friendly and very pleasant atmosphere.
Stayed 1 night in Dec 2025

10/10 Excellent

Bruce

Liked: Staff & service, property conditions & facilities
Clean, fresh, quiet and comfortable.
Stayed 1 night in Nov 2025

8/10 Good

Jeffrey, Bellevue Hill

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Na
Stayed 2 nights in Oct 2025

10/10 Excellent

Jitka

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely, cosy boutique style accommodation with friendly and helpful staff.
Stayed 2 nights in Sep 2025

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Tasmania Adventure

The Florance was the perfect place to stay in Launceston! The room was great and Alicia was friendly, helpful, and served us a wonderful breakfast. The self check-in was easy and the directions were flawless. The ramp to the second floor made it easy to access the room. The room condition was great and the whole house was well maintained.
Stayed 1 night in Sep 2025

10/10 Excellent

Shirsha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect stay

Unbelievably cozy setup.
Stayed 1 night in Jul 2025

8/10 Good

Sean

Liked: Cleanliness, amenities, property conditions & facilities
Stayed 2 nights in Jun 2025

10/10 Excellent

Andrea

Liked: Cleanliness, staff & service, property conditions & facilities
Superb as always.
Stayed 1 night in May 2025

10/10 Excellent

Siu H

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Mar 2025

8/10 Good

Andrew

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
This was a friendly, cozy hotel with great staff and a congenial atmosphere. The food at breakfast was great, as was the environment. The rooms were entirely adequate, though you won't call them luxurious. Overall, it was a great stay with a uniquely warm vibe.
Stayed 1 night in Mar 2025

10/10 Excellent

alison

Stayed 1 night in Mar 2025

10/10 Excellent

Raymond

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Quiet & Clean

The room was spacious and well maintained. The area was quiet and made for a good nights sleep. Breakfast was included, basic but enough to get you ready for the day.
Stayed 1 night in Dec 2024

10/10 Excellent

Leigh

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect hidden gem

The hotel is located centrally to the cbd. Rooms are comfortable with own ensuite, tea and coffee. There is also a large conservatory / common area where you can relax. The breakfast provided is next level. The staff (particularly Zoe) were super helpful. If i couldve stayed longer i would.
Stayed 1 night in Feb 2025

10/10 Excellent

Jennifer

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Friendly staff but roo a little warm but they had air-conditioning and a ceiling fan
Stayed 2 nights in Feb 2025

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, property conditions & facilities
Bed was very comfortable and the building was clean safe and secure
Stayed 1 night in Feb 2025

10/10 Excellent

Jennifer

Stayed 4 nights in Jan 2025

10/10 Excellent

Sandi

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
Beautiful building in a great location!
Stayed 1 night in Dec 2024

10/10 Excellent

Ekim

Stayed 2 nights in Dec 2024

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

10/10 Excellent

Adam

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Despite looking, from the outside, like a redecorated 'Fawlty Towers', this is a real 'find'. Everything was spotlessly clean, immaculately tidy and you could feel any stresses just drift away. The bed was so comfortable that I didn't want to get out of it this morning. The breakfast offering was simple, but perfect. I couldn't fault the Florance and would happily recommend it to anyone.
Stayed 1 night in Dec 2024

10/10 Excellent

Patricia

Stayed 1 night in Oct 2024

10/10 Excellent

Kate

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
This was a beautiful place to stay, great bed and shower, beautifully decorated with local artists, fantastic breakfast with gluten free options. A really lovely place to stay.
Stayed 1 night in Sep 2024

10/10 Excellent

simon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was very good. Lovely room, comfy bed, great breakfast. Will return!
Stayed 3 nights in Aug 2024

10/10 Excellent

Choongkook

Travelled with partner
Liked: Cleanliness, staff & service, property conditions & facilities
The location is good. The hotel size is small, but the staff was kind and took a comfortable rest.Breakfast was also very good.
Stayed 2 nights in May 2024

4/10 Poor

Craig

Travelled with partner
Quaint is the best description I could give. Too much traffic noise. Too much noise from the room above at nite and 6 am in the morning. Breakfast was average at best. And the hosts where non existent. Severely overpriced for what it is.