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Sure Hotel by Best Western Allen

Property class: 3.5

Photo gallery for Sure Hotel by Best Western Allen

A neatly made bed with a blue throw blanket, two bedside tables, a wall-mounted light fixture, and a window with curtains.
A hotel corridor with mirrored walls, wooden doors, and a patterned carpet.
A modern hotel room with a grey sofa, a small table, a bed, and a kitchen area with a sink.
A modern dining area with multiple tables and chairs, a flat-screen TV mounted on a brick wall, and large windows allowing natural light.
A hotel entrance with a sign reading "Allé Hotel."

Reviews

7.6 out of 10
Good

Popular amenities

  • Pet-friendly
  • Laundry room
  • 24/7 front desk
The current price is AU$114
includes taxes & fees
15 Nov - 16 Nov

Explore the area

View map
Parkgatan 10, Gothenburg, 411 38
  • Place, The Avenue
    ‪3 min walk‬
  • Place, Gamla Ullevi Stadium
    ‪4 min walk‬
  • Place, Nya Ullevi Stadium
    ‪9 min walk‬
  • Airport, Gothenburg (GOT-Landvetter)
    ‪22 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a TV, and a window with curtains.

Standard Room, 1 Single Bed, Non Smoking

8.4 out of 10
Very good
(42 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Single Bed
  • Free wired internet

View all photos for Standard Room, 1 Double Bed, Non Smoking

A neatly made bed with a blue throw blanket, two bedside tables, a wall-mounted light fixture, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking

8.4 out of 10
Very good
(37 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Standard Room, 2 Single Beds, Non Smoking

A hotel room with two single beds, a small table, and two wall-mounted lamps.

Standard Room, 2 Single Beds, Non Smoking

8.0 out of 10
Very good
(16 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds

View all photos for Family Room, 2 Single Beds, Non Smoking (with Sofabed)

A modern hotel room with a bed, a sofa, a painting on the wall, and a window with curtains.

Family Room, 2 Single Beds, Non Smoking (with Sofabed)

8.0 out of 10
Very good
(17 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Single Beds

View all photos for Economy Room, 1 Double Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a TV, and a window with curtains.

Economy Room, 1 Double Bed, Non Smoking

7.6 out of 10
Good
(15 reviews)
  • 17 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

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About the area

Gothenburg

Sure Hotel by Best Western Allen puts you in the heart of Gothenburg, within a 20-minute stroll of popular places like Nya Ullevi Stadium and Liseberg Amusement Park. Highlights at this hotel include free buffet breakfast. .This business-friendly hotel offers free WiFi in public areas, a 24-hour front desk and dry cleaning/laundry services. Additionally, you'll find laundry facilities, free newspapers in the lobby and tour/ticket assistance. There's also the convenience of self parking. .Places within a 5-minute walk of this 3.5-property class Gothenburg City Center hotel include Garden Society of Gothenburg and Gamla Ullevi Stadium.

What's nearby

  • The Avenue - 3 min walk - 0.3 km
  • Gamla Ullevi Stadium - 4 min walk - 0.4 km
  • Nordstan Shopping Center - 8 min walk - 0.7 km
  • Gothenburg University - 8 min walk - 0.7 km
  • Nya Ullevi Stadium - 9 min walk - 0.8 km

Getting around

  • Valand Tram Stop - 6 min walk
  • Gothenburg (XWL-Gothenburg Central Train Station) - 10 min walk
  • Gothenburg (GOT-Landvetter) - 25 min drive

Restaurants

  • ‪John Scott's Pub - ‬5 min walk
  • ‪Café Grindstugan - ‬4 min walk
  • ‪Condeco - ‬9 min walk
  • ‪KFC - ‬9 min walk
  • ‪Max - ‬5 min walk

About this property

Sure Hotel by Best Western Allen

Free breakfast is available. WiFi and wired Internet are free in public spaces. Multilingual staff, tour/ticket assistance, and complimentary newspapers in the lobby are also featured at the business-friendly Sure Hotel by Best Western Allen. For a fee, parking is available.

This 3.5-star Gothenburg hotel is smoke free.

  • 1 building
  • 50 guestrooms or units
  • 3 levels
  • Built in 1965
  • Buffet breakfast (free)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Newspapers in lobby (free)
  • Lift
  • No smoking on site
Sure Hotel by Best Western Allen offers 50 accommodations with a hairdryer and blackout curtains. Beds feature pillowtop mattresses. 32-inch LCD televisions come with cable channels.

Bathrooms include a shower. Business-friendly amenities include desks and telephones. Hypo-allergenic bedding and an iron/ironing board can be requested. Housekeeping is provided on request.

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  • Breakfast included
  • Pet-friendly
  • Free Wi-Fi
  • Parking available
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The price is AU$114
includes taxes & fees
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Property amenities

Internet

  • Available in all rooms: Internet access
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Onsite parking available only on request
  • Parking on site (SEK 250 per night)
  • Limited on-site self parking

Food and drink

  • Free buffet breakfast

Things to do

  • Stereo

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping on request
  • Multilingual staff
  • Tour and ticket assistance

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 1 building
  • 3 floors
  • Built in 1965
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free cot
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 32-inch LCD TV with cable channels

More

  • Desk
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: SEK 250 per pet (varies based on length of stay)
  • Only dogs are allowed
  • Maximum 2 (weight limit: 66 lb per pet)
  • Restrictions apply
  • For more information, you can reach out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Kids stay free! Up to 2 children 6 years old and younger stay free when using existing bedding.
  • Free cots (infant beds)!

Payment types

  • American Express
  • Diners Club
  • JCB International
  • Mastercard
  • Visa

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Self-parking fee: SEK 250 per night
  • Pet fee: SEK 250 per pet (varies based on length of stay)
  • Service animals are exempt from fees

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve on-site parking
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. Guests must contact this property in advance to reserve on-site parking. This property accepts Visa, Mastercard, American Express, Diners Club, JCB International, Carte Blanche and debit cards. Cash is not accepted. For guests' safety, the property includes a fire extinguisher in all accommodation. Cashless payment methods are available for all transactions. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western) guidelines.

We should mention

  • Up to 2 children aged 6 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.
  • To make arrangements to bring your pet, contact the property directly at the number on your booking confirmation (please see the Fees section for related charges).

Property class

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 3 star Superior, and is displayed on this page as 3.5 stars.

Property is also known as

Allén Gothenburg
Allen Hotel Gothenburg
Hotel Allén Gothenburg
Allén
Sure Hotel Best Western Allen Gothenburg
Sure Hotel Best Western Allen
Sure Best Western Allen Gothenburg
Sure Best Western Allen
Sure Best en Gothenburg
Sure By Best Allen Gothenburg
Sure Hotel by Best Western Allen Hotel
Sure Hotel by Best Western Allen Gothenburg
Sure Hotel by Best Western Allen Hotel Gothenburg

Frequently asked questions

Is parking available at Sure Hotel by Best Western Allen?

Yep, Sure Hotel by Best Western Allen has a self car park for SEK 250 per night. A self car park is also available, for a fee.

How much does it cost to stay at Sure Hotel by Best Western Allen?

As of 8 Nov 2026, prices found for a 1-night stay for 2 adults at Sure Hotel by Best Western Allen on 15 Nov 2026 start from AU$114, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Are there any beaches close to Sure Hotel by Best Western Allen?

The closest beach to Sure Hotel by Best Western Allen is Härlanda tjärns badplats (4.7 km).

Is Sure Hotel by Best Western Allen family-friendly?

You bet! With amenities such as laundry facilities, as well as free infant beds in the guestrooms, it's no surprise that Sure Hotel by Best Western Allen is a hit with families.

Does Sure Hotel by Best Western Allen serve breakfast?

Sure does, complimentary buffet brekkie is available at Sure Hotel by Best Western Allen.

Is there a free airport shuttle available at Sure Hotel by Best Western Allen?

No, Sure Hotel by Best Western Allen does not offer an airport shuttle service.

What time are check-in & check-out at Sure Hotel by Best Western Allen?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Sure Hotel by Best Western Allen Reviews

Reviews

7.6

Good

Rating 10 - Excellent. 284 out of 1003 reviews
Rating 8 - Good. 372 out of 1003 reviews
Rating 6 - Okay. 214 out of 1003 reviews
Rating 4 - Poor. 86 out of 1003 reviews
Rating 2 - Terrible. 47 out of 1003 reviews

7.8/10

Cleanliness

8.2/10

Staff & service

7.2/10

Amenities

7.2/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great breakfast, fresh food and coffee available almost all the time.
Stayed 7 nights in Mar 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel with a good breakfast. Coffee available all day and nice staff. Good area close to town and parks. Basic room but good value.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I only stayed at this hotel for one night, but I love my stay there! It is located at a very convenient location, room is clean, breakfast was good, and most importantly, the staff is really friendly and helpful! Special shoutout to Daniel for recommending me places for dinner!
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Clean, lovely staff, affordable. Will definitely consider staying here again on next visit to Gainesville!
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very comfortable room.
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location. It is right opposite Heden Station. We took the short walk (about 1 km) from Central Station. Note that there is a short flight of steps to enter the hotel if you have heavy luggage’s like us. Staff were friendly, with cosy and clean room. Breakfast is basic but definitely a big plus for us. Overall, a great stay.
Stayed 3 nights in May 2026
Verified review

6/10 Okay

Disliked: Staff & service
No staff to speak of- had to check myself in, no staff around. Tiny room, breakfast adequate but very basic. Nothing remarkable about this place either good or bad. Just meh overall.
Stayed 3 nights in Jul 2026
Verified review

8/10 Good

Simple but good
Stayed 3 nights in Jan 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
.
Stayed 1 night in Jul 2026
Verified review

4/10 Poor

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Not so great
Stayed 2 nights in Jul 2026
Verified review

6/10 Okay

Liked: Cleanliness, staff & service, property conditions & facilities
Room was clean and contemporary. Shower was open Nordic design so water gets around. No air conditioning or fan so window open on a busy street with road noise.
Stayed 1 night in Jun 2026
Verified review

6/10 Okay

Liked: Cleanliness, staff & service
Helpful and welcoming staff. The room was okay - but dirty various places. The hotel breakfast - on hotels.com it says “large breakfast” - is was not large - it was rather extra small. Very disappointing, because we choose the hotel based on the text on hotels.com.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Top
Stayed 1 night in Mar 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities
Rent rum
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
✌️
Stayed 1 night in Dec 2025
Verified review

8/10 Good

Liked: Staff & service
.
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service
Bra personal o rent rum.
Stayed 2 nights in Dec 2025
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
We got a corner room with view towards the main road and stadium. A little bit loud if opened windows due to cars outside but if closed windows it wasn't noticeable. Spacious room, good hot water and pressure. Tap water delicious to drink. Comfortable bed. Breakfast buffét was okay with the minimum requirements but nothing fancy. Restaurant staff members were slow to refill food. Especially the only one loaf of bread and one bacon bucket during our stay. We had to wait around 15-20 minutes and it was not packed of people at around 7-8 am those saturday and sunday morning. Besides that the hotel location is very good with bus stop just outside and walking distance to the beautiful garden Trädgårdsföreningen.
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

J
Stayed 1 night in Oct 2025
Verified review

8/10 Good

Liked: Cleanliness, staff & service, room comfort
.
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
.
Stayed 2 nights in Aug 2025
Verified review

6/10 Okay

Liked: Cleanliness, staff & service
Disliked: Amenities
Kamer was schoon maar is heel erg basic . Bed was ook erg basic . Maar ontbijt was goed
Stayed 1 night in Aug 2026
Verified review

6/10 Okay

stort rymligt rum, sköna sängar ! Ok frukost! Bra parkering
Stayed 1 night in Aug 2026
Verified review

6/10 Okay

Disliked: Staff & service, amenities, property conditions & facilities
Tråkigt hotell, dock bra centralt läge. Kändes som ombyggda lägenheter. Incheckningen försenades och vi fick vänta över en timme på att få handdukar, trots att vi påminde och upplyste om att vi skulle iväg på kvällen. Frukosten väldigt basic, mina mackor hemma är bättre.
Stayed 2 nights in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Det var välstädat och fint överallt
Stayed 2 nights in Jul 2026