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The Place Firenze

5.0 star property
Luxury hotel with rooftop terrace and 24-hour front desk

Photo gallery for The Place Firenze

Terrace/patio
The Panoramic Loft
View from property
The Santa Maria Novella Master Suite
Restaurant

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Bar
  • Breakfast available
  • Parking available
  • Room service
  • Laundry
  • 24/7 front desk
The current price is AU$965
includes taxes & fees
11 Nov - 12 Nov

Explore the area

View map
Piazza di Santa Maria Novella, 7, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪1 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪6 min walk‬
  • Place, Ponte Vecchio
    ‪8 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪12 min drive‬

Room options

View all photos for The Junior Suite

The Junior Suite

The Junior Suite

Highlights

Soundproofed
Individually decorated
Air conditioning
Free cots/infant beds
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Soundproofed rooms
Individually decorated
Air-conditioning
Free cots/infant beds
Pillow menu
Blackout drapes/curtains
  • 40 sq m
  • City view
  • Sleeps 3
  • 1 Double Bed and 1 Double Sofa Bed

View all photos for The Santa Maria Novella Master Suite

The Santa Maria Novella Master Suite

The Santa Maria Novella Master Suite

10.0 out of 10
Exceptional
(1 review)

Highlights

Soundproofed
Air conditioning
Free cots/infant beds
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Separate bedroom
Soundproofed rooms
Air-conditioning
Free cots/infant beds
Pillow menu
Blackout drapes/curtains
Hypo-allergenic bedding available
  • 50 sq m
  • City view
  • Sleeps 3
  • 1 Queen Bed and 1 Double Sofa Bed

View all photos for The Superior

The Superior

The Superior

10.0 out of 10
Exceptional
(4 reviews)

Highlights

Soundproofed
Air conditioning
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Blackout curtains
Separate bedroom
Soundproofed rooms
Air-conditioning
Pillow menu
Blackout drapes/curtains
Hypo-allergenic bedding available
Bathrobes
  • 25 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for The Deluxe

The Deluxe

The Deluxe

9.4 out of 10
Exceptional
(3 reviews)

Highlights

Soundproofed
Air conditioning
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Blackout curtains
Separate bedroom
Soundproofed rooms
Air-conditioning
Pillow menu
Blackout drapes/curtains
Hypo-allergenic bedding available
Bathrobes
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for The Executive Suite

The Executive Suite

The Executive Suite

Highlights

Soundproofed
Air conditioning
Free cots/infant beds
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Separate bedroom
Soundproofed rooms
Air-conditioning
Free cots/infant beds
Pillow menu
Blackout drapes/curtains
Hypo-allergenic bedding available
  • 50 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 1 Double Sofa Bed

View all photos for The Panoramic Loft

The Panoramic Loft

The Panoramic Loft

Highlights

Soundproofed
Air conditioning
Free cots/infant beds
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Separate bedroom
Soundproofed rooms
Air-conditioning
Free cots/infant beds
Pillow menu
Blackout drapes/curtains
Hypo-allergenic bedding available
  • 50 sq m
  • 1 bedroom
  • City view
  • Sleeps 4
  • 1 Double Bed and 1 Double Sofa Bed

View all photos for Penthouse

Penthouse | Bathroom

Penthouse

Highlights

Soundproofed
Air conditioning
Free minibar items
LED TV
Hypo-allergenic bedding
Pillow menu
Blackout curtains
Separate bedroom
Soundproofed rooms
Air-conditioning
Pillow menu
Blackout drapes/curtains
Hypo-allergenic bedding available
Bathrobes
  • 40 sq m
  • 1 bedroom
  • City view
  • Sleeps 2
  • 1 Double Bed

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About the area

Florence

A luxury stay in the heart of Florence awaits you at The Place Firenze, a recipient of the prestigious Conde Nast Gold List award in 2020. Within steps you'll find popular attractions like Piazza di Santa Maria Novella and Basilica of Santa Maria Novella. Highlights at this family-friendly hotel include in-room free WiFi, free high-speed Internet and LED TVs. .The hotel's own lounge bar is a nice place to enjoy a drink. Other amenities include free Wi-Fi in public areas, a snack bar/deli and laundry facilities. Full breakfast is available daily between 7:30 AM and 11:00 AM. There's also the convenience of valet parking. .Attractions within a 10-minute walk of this 5-property class Historic Centre of Florence hotel include Cathedral of Santa Maria del Fiore and Ponte Vecchio.

What's nearby

  • Piazza di Santa Maria Novella - 1 min walk - 0.0 km
  • Cathedral of Santa Maria del Fiore - 6 min walk - 0.6 km
  • Ponte Vecchio - 8 min walk - 0.7 km
  • Piazza del Duomo - 8 min walk - 0.7 km
  • Uffizi Gallery - 11 min walk - 1.0 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Peretola Airport (FLR) - 10 min drive

Restaurants

  • ‪Osteria Belle Donne - ‬3 min walk
  • ‪Ristorante Buca Mario - ‬1 min walk
  • ‪The Fiddler's Elbow - Irish Pub - ‬1 min walk
  • ‪Banki Ramen - ‬2 min walk
  • Shake Cafe

About this property

The Place Firenze

Luxury hotel with rooftop terrace and 24-hour front desk
There's a restaurant on site, as well as a snack bar/deli. You can enjoy a drink at the bar/lounge. A computer station is on site and WiFi is free in public spaces. A rooftop terrace, a library, and multilingual staff are also featured at the luxury The Place Firenze. For a fee, parking is available.

This 5-star Florence hotel is smoke free.

  • 20 guestrooms or units
  • Conference rooms
  • Deli
  • Childcare (surcharge)
  • Terrace on the roof
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Tour and ticket information
  • Concierge
  • Library
  • Computer for guest use
  • Newspapers in lobby (free)
  • Fireplace in lobby
  • Television in lobby
  • Lift
  • No smoking on site
  • Bar or lounge
  • Dining venue
The Place Firenze offers 20 accommodations with free minibar items and minibars. Beds feature premium bedding. A pillow menu is available. LED televisions come with premium satellite channels. Bathrooms include bathrobes, slippers, bidets and complimentary toiletries.

This Florence hotel provides complimentary wired and wireless Internet access. Business-friendly amenities include complimentary newspapers, safes and telephones. Additionally, rooms include a hairdryer and blackout curtains. A nightly turndown service is provided and housekeeping is offered on a daily basis. Amenities available on request include hypo-allergenic bedding.

Awards and affiliations

The Place Firenze is listed in the 2020 Condé Nast Traveller Gold List of the world's best places to stay.
The property is a member of the Leading Hotels of the World.

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (EUR 65 per day)

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: EUR 45 per person
  • A bar/lounge
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Things to do

  • Library
  • TV in common areas

Family friendly

  • Children's games
  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting rooms

Outdoors

  • Rooftop terrace

Accessibility

  • Lift

More

  • Fireplace in lobby
  • Smoke-free property

Room amenities

Bedroom

  • Blackout drapes
  • Hypo-allergenic bedding
  • Pillow menu
  • Premium bedding

Bathroom

  • Bidet
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Slippers
  • Towels provided

Entertainment

  • LED TV with premium cable/satellite channels

Food and drink

  • Free stocked minibar
  • Limited room service

More

  • Air conditioning (climate-controlled)
  • Free daily newspapers
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 4:00 PM; check-in end time: midnight
Minimum check-in age - 18

Check-out

Check-out before noon

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for EUR 165.0 per night.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for full breakfast: from approximately EUR 45 per person
  • Valet parking fee: EUR 65 per day
  • Rollaway bed fee: EUR 165.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts major credit cards, debit cards and cash
Safety features at this property include a fire extinguisher and a smoke detector
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts major credit cards, Visa, Mastercard, American Express, Union Pay, debit cards and cash. For guests' safety, the property includes a fire extinguisher and a smoke detector in all accommodation.

Property Registration Number IT048017A1UJWWV4DR

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • Registered guests are the only ones allowed to be in guestrooms.

National rating

This property has received its official star rating from the local rating authority.

Frequently asked questions

What is the cancellation policy at The Place Firenze?

The Place Firenze offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at The Place Firenze?

As of 8 Nov 2025, prices found for a 1-night stay for 2 adults at The Place Firenze on 11 Nov 2025 start from AU$936.82, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at The Place Firenze?

Yep, The Place Firenze has valet parking for EUR 65 per day.

What makes The Place Firenze a romantic place to stay?

Couples dining and romance packages, as well as premium bedding in the guestrooms, all help set the scene for a romantic weekend at The Place Firenze.

Is The Place Firenze family-friendly?

You bet! With amenities such as babysitting services and laundry facilities, as well as childcare services in the guestrooms, it's no surprise that The Place Firenze is a hit with families.

Does The Place Firenze serve breakfast?

Yep, full brekkie is available daily from 7:30 AM to 11:00 AM.

Is there a free airport shuttle available at The Place Firenze?

No, The Place Firenze does not offer an airport shuttle service.

Is there a bar or restaurant at The Place Firenze?

Yep, they've got a lounge bar and an onsite restaurant.

What time are check-in & check-out at The Place Firenze?

Check-in begins at 4:00 PM. Check-out time is noon.

Are pets allowed at The Place Firenze?

No, pets are not allowed.

Reviews

The Place Firenze Reviews

9.8

Exceptional

10/10

Cleanliness

10/10

Staff & service

9.6/10

Amenities

9.8/10

Property conditions & facilities

9.6/10

Eco-friendliness
Rating 10 - Excellent. 166 out of 192 reviews
Rating 8 - Good. 22 out of 192 reviews
Rating 6 - Okay. 3 out of 192 reviews
Rating 4 - Poor. 0 out of 192 reviews
Rating 2 - Terrible. 1 out of 192 reviews

Reviews

10/10 Excellent

Jordan

Stayed 2 nights in Jul 2025

10/10 Excellent

Jerry

Liked: Cleanliness, amenities
Top notch staff, food, location and decor. If you like small but exquisite boutique hotels you’ll love it.
Stayed 2 nights in May 2025

10/10 Excellent

Kirk

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Mar 2025

8/10 Good

Dean

Liked: Cleanliness, staff & service, property conditions & facilities
Pleasant staff
Stayed 3 nights in Sep 2024

10/10 Excellent

Suzanne

Travelled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Beautiful hotel! Amazing staff! Awesome location!
Stayed 3 nights in May 2024

10/10 Excellent

Nadeem

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing refined stay

Stunning intimate property, elegant and sophisticated with top notch breakfast and superb outside bar/restaurant! Service is unbelievable , so attentive and above and beyond! Concierge was sublime and loved every minute of my stay here! Location is unbelievable
Stayed 4 nights in Apr 2024

10/10 Excellent

Nadeem

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing refined stay

Stunning intimate property, elegant and sophisticated with top notch breakfast and superb outside bar/restaurant! Service is unbelievable , so attentive and above and beyond! Concierge was sublime and loved every minute of my stay here! Location is unbelievable
Stayed 4 nights in Apr 2024

10/10 Excellent

Anthony

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, staff are very accommodating and make you feel welcome
Stayed 4 nights in Aug 2023

10/10 Excellent

Janine

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Place is now my favorite hotel in Europe! The staff could not have been more kind, attentive and helpful. When our flight was cancelled, they arranged for a hotel in another city, train tickets and transportation. The dining room is exceptional, breakfast was delicious and the rooms charming. But it is the outstanding staff that makes this hotel so exceptional!
Stayed 1 night in Aug 2023

10/10 Excellent

Denis

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A great boutique hotel.Professionally run with excellent staff ,service and amenities.
Stayed 3 nights in Aug 2023

10/10 Excellent

Janine

Travelled with family
Liked: Amenities
The reception, sense of welcoming and attention to detail were all outstanding. The food was excellent and the rooms charming. We absolutely loved this hotel!
Stayed 2 nights in Aug 2023

10/10 Excellent

Graeme

Travelled with family
Liked: Staff & service, property conditions & facilities
Incredible very special find ! Amazing people. Amazing boutique hotel.
Stayed 3 nights in Jul 2023

10/10 Excellent

earl

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Love it!

Incredible staff, perfect location, will definitely return.
Stayed 4 nights in Dec 2022

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful boutique hotel with amazing service and attention to every detail. Close to everything. Will definitely be back.
Stayed 5 nights in Sep 2022

6/10 Okay

Victoria

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Paid nearly $2000 for a one night stay and the property did not reflect the price tag. On the morning of our departure, while breakfast started at 7:30am and we came down after 8am, it appeared that no one was even ready to start their work day until well after. After being seated, waited at least 10-15mins before anyone came to offer a menu. Coffee was terrible, breakfast marginal at best. Not a 5 star level experience by any means.
Stayed 1 night in Sep 2022

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2022

10/10 Excellent

steven

Travelled with family, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
If you want the nicest five star boutique hotel in Florence this is it.
Stayed 3 nights in May 2022

10/10 Excellent

Kathleen

Travelled with partner, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property is beautiful, comfortable and centrally located. The service and staff were extremely helpful and friendly. The breakfast was delicious with many choices. I cannot say enough good things about this special property and highly recommend it.
Stayed 3 nights in May 2022

10/10 Excellent

Verified traveller

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Exceptional

Amazing boutique hotel! Great service! Great location!! You get what you pay for!!
Stayed 2 nights in Apr 2022

10/10 Excellent

Philippe, Valencia

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I recommand
Stayed 4 nights in Nov 2021

10/10 Excellent

Ann Louise

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Not only is The Place Firenze a beautiful home away from home, but the level of care they provide is without rival. Lorenzo in particular went out of his way to help us with issues ranging from COVID testing issues to booking fantastic restaurants. Carmen was helpful and warm as well, as were the restaurant staff who made us feel welcome and in a home away from home. Fantastic food and ambience at both the hotel and the restaurant as well. This was not our first stay at The Place Firenze and will certainly not be our last. Ann and Bill
Stayed 1 night in Oct 2021

10/10 Excellent

Johan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Beatiful hotel and equally beautiful service

Very charming and stylish hotel with excellent service (and exceptional negronis), great à la carte served breakfast. Small issue resolved superlatively well.
Stayed 2 nights in Oct 2021

10/10 Excellent

Ann

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property, with warm and gracious staff members who were always happy to help reserve a restaurant, give directions and point out some interesting things for us to do.
Stayed 2 nights in Oct 2021

10/10 Excellent

Karim

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Impeccably curated hotel

Elegantly decorated throughout the entire property and impeccably curated in every detail. Very pricey food and drink menu but acceptable for this range of hotel. Worth every penny. Will definitely return on my next trip to Florence.
Stayed 1 night in Jun 2021

10/10 Excellent

Nick, Paris

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent service and such a stylish place. Attention to detail is super sharp. Great General Manager, he was very welcoming and engaging, his whole team was equally wonderful. Really recommend this hotel if in Florence. Will be back for sure !
Stayed 3 nights in Sep 2020