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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with 24-hour front desk and restaurant

Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Front of property
Reception
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)
Suite, 1 King Bed, Non Smoking

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • 24/7 front desk
  • Room service
  • Bar
The current price is AU$204
includes taxes & fees
1 June - 2 June

Explore the area

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Market Place
    ‪3 min drive‬
  • University of East Anglia
    ‪5 min drive‬
  • Carrow Road
    ‪5 min drive‬
  • Norwich (NWI-Norwich Intl.)
    ‪9 min drive‬

Room options

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Separate bath and shower
Hairdryer
Private bathroom
Electric kettle
  • 32 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Shower/bath combination
Hairdryer
Private bathroom
Electric kettle
Cable channels
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Single Bed

View all photos for Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Executive Room, 1 Single Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
  • 32 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hairdryer
Private bathroom
Electric kettle
Cable channels
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Shower/bath combination
Hairdryer
Private bathroom
Electric kettle
Cable channels
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
Desk
  • 22 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cots/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Hairdryer
Private bathroom
Electric kettle
Cable channels
Wardrobe
  • 28 sq m
  • Sleeps 2
  • 2 Single Beds

About the area

Norwich

George Hotel, BW Signature Collection places you in the centre of Norwich, within a 30-minute stroll of Norwich Theatre Royal and Market Place. Highlights at this Georgian hotel include a restaurant, free self-parking and a bar/lounge. .The bistro, No.10 Arlington Bistro, serves international cuisine and is open for breakfast, lunch and dinner. Arlington Bar is the hotel's own bar, serving drinks along with breakfast and lunch. Additionally, you'll find free Wi-Fi in public areas, a 24-hour front desk and a terrace. Cooked-to-order breakfast is available on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM. Bring your pet along and take advantage of this property's pet-friendly amenities, such as food and water bowls. .Places within a 30-minute walk of this 3-property class Norwich hotel include Norwich Castle and Norwich Cathedral.

What's nearby

  • Norwich Theatre Royal - 19 min walk - 1.6 km
  • Market Place - 3 min drive - 2.2 km
  • Norwich Castle - 4 min drive - 2.7 km
  • University of East Anglia - 5 min drive - 2.8 km
  • Carrow Road - 5 min drive - 3.8 km

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪the Oak Tree - ‬14 min walk
  • ‪Muffin Break Cafes NORWICH - ‬11 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Unthank Arms - ‬4 min walk

About this property

George Hotel, BW Signature Collection

Georgian hotel with 24-hour front desk and restaurant
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. The business-friendly George Hotel, BW Signature Collection also features a terrace, a fireplace in the lobby, and dry cleaning/laundry services. Self parking is free.

This Georgian Norwich hotel is smoke free.

  • 43 guestrooms or units
  • 2 levels
  • Conference rooms
  • Breakfast available (surcharge)
  • Dry cleaning
  • Front desk (24 hours)
  • Storage area for luggage
  • Front desk safe
  • Terrace
  • Fireplace in lobby
  • No smoking on site
  • Bar or lounge
  • Dining venue
George Hotel, BW Signature Collection offers 43 accommodations with a hairdryer and free toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using complimentary wireless Internet access. Business-friendly amenities include desks and telephones. An iron/ironing board, change of towels and change of bedsheets can be requested. Housekeeping is provided on request.

Languages

English

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7 AM to 9:30 AM on weekdays and 8 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair accessible (may have limitations)

Room amenities

Bedroom

  • Bedsheets provided
  • Cot (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; check-in end time: 5:30 AM
Contactless check-in and check-out are available

Check-out

Check-out before 11 AM
Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 2 pets
  • Food and water bowls are available
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 20.0 per night.
  • Cots (infant beds) are available for GBP 10.0 per night.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for cooked-to-order breakfast: from approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express, Diners Club, debit cards and cash.

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is parking available at George Hotel, BW Signature Collection?

Yep, George Hotel, BW Signature Collection has a free self car park.

How much does it cost to stay at George Hotel, BW Signature Collection?

As of 1 May 2025, prices found for a 1-night stay for 2 adults at George Hotel, BW Signature Collection on 1 June 2025 start from AU$203.99, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is George Hotel, BW Signature Collection family-friendly?

You bet! With amenities such as children's meals, as well as cots/infant beds in the guestrooms, it's no surprise that George Hotel, BW Signature Collection is a hit with families.

Does George Hotel, BW Signature Collection serve breakfast?

Yep, cooked-to-order brekkie is offered weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.

Is there a free airport shuttle available at George Hotel, BW Signature Collection?

No, George Hotel, BW Signature Collection does not offer an airport shuttle service.

Is there a bar or restaurant at George Hotel, BW Signature Collection?

Yep, they've got a lounge bar and an onsite restaurant that serves international cuisine. Pre dinner cocktails anyone?

What time are check-in & check-out at George Hotel, BW Signature Collection?

Check-in begins at 2 PM. Check-out time is 11 AM.

Are pets allowed at George Hotel, BW Signature Collection?

Cats and dogs are welcome at George Hotel, BW Signature Collection, with food and water bowls on offer. Just so you know, there's a limit of 2 pets.

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 441 out of 767 reviews
Rating 8 - Good. 245 out of 767 reviews
Rating 6 - Okay. 49 out of 767 reviews
Rating 4 - Poor. 17 out of 767 reviews
Rating 2 - Terrible. 15 out of 767 reviews

9.0/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

8/10 Good

Clive

Stayed 1 night in Jan 2025

10/10 Excellent

William

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Small can be worthwhile.

Warm welcoming, hotel explained to us. Great staff made us feel welcome. Parking easy and ease of obtaining information.
Stayed 1 night in Jan 2025

8/10 Good

Majbritt

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Friendly staff

We had the suit, and it was lovely. Big bedroom, separate shower and bathtub. Everything was nice and clean. Comfortable bed. Your own air con in the room. Tea and coffee facility. Check in was easy, friendly and very informative.
Stayed 1 night in Jan 2025

10/10 Excellent

Phillip

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Always impressed with this hotel. Service and friendliness of all the staff is second to none Great selection of choice on the breakfast and evening meal menus. Room was spotless, as was the entire hotel. I will always try and stay here as it's a stones throw from the city, but offers excellent value and great staff. Thanks
Stayed 1 night in Jan 2025

8/10 Good

Clive

Stayed 1 night in Dec 2024

10/10 Excellent

Marcus

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great stay. Just me and my dog.

From start to finish. The service was impeccable. Helen was very helpful. Very dog friendly hotel. Room was very clean and spacious. Bathroom was fairly big. Would def recommend and i will be going back at some point.
Stayed 1 night in Jan 2025

10/10 Excellent

gary

Stayed 1 night in Jan 2025

8/10 Good

Louise

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Jan 2025

8/10 Good

Lee

Business traveller
Liked: Cleanliness, staff & service, amenities
Hotel is nice Location is very central Dining area wasn’t very welcoming
Stayed 1 night in Jan 2025

10/10 Excellent

Vickie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

10/10 Excellent

Gavin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

2/10 Terrible

Matthew

Business traveller
Disliked: Staff & service, amenities, property conditions & facilities
If you visit here in the winter prepare to go to bed with your coat on. Should have stayed eslewhere , heating didn’t work in the room, no hot water until following morning, had travelled all day for an ice box room and no hot water. Avoid this place is one of those spent loads of money on reception and bar area and the rooms remain neglected!
Stayed 1 night in Jan 2025

10/10 Excellent

Cris

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely cozy comfortable room and really excellent customer service – staff were extremely friendly and accommodating. Will be back.
Stayed 1 night in Dec 2024

10/10 Excellent

Christopher

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Dec 2024

10/10 Excellent

edward

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The George is our preferred hotel for our Norwich stays. The staff is excellent; attentive, experienced, pleasant. Location works very well for us. Close to the city centre, for drinks/dinner with friends and easy/quick route out of Norwich for our drive south.
Stayed 1 night in Dec 2024

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Dec 2024

10/10 Excellent

Max

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Comfortable and a great location.

Great location for exploring the city centre with easy access by frequent buses that go into the city. Bus stop is only 2/3 minutes walk from the hotel. Really good sleep as it's quiet and comfortable. Parking at the hotel is easy.
Stayed 2 nights in Dec 2024

10/10 Excellent

Andrew, Billericay

Travelled with pets, Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We always stay at the Best Western when visiting Norwich as they have dog friendly rooms. The staff at this hotel are some of the best we have experienced anywhere in the UK and the restaurant/bar is top notch..
Stayed 2 nights in Nov 2024

10/10 Excellent

Emelia

Stayed 2 nights in Nov 2024

10/10 Excellent

Zygimantas

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Dec 2024

8/10 Good

Rebecca

Liked: Cleanliness, staff & service, property conditions & facilities
Abc
Stayed 1 night in Nov 2024

10/10 Excellent

nicola

Travelled with partner
Liked: Property conditions & facilities
Wonderful staff. Had a fab evening meal and breakfast was great too. Easy 15 minute walk into Norwich, and parking at hotel was an added bonus. Will definitely return.
Stayed 1 night in Nov 2024

10/10 Excellent

Sallyann

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Nov 2024

10/10 Excellent

Avril

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great little hotel

Great stay lovely room ,friendly staff ..would definitely come back
Stayed 1 night in Nov 2024

10/10 Excellent

Jamie

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Nov 2024