Welcome to Unpack ’25, the data-driven travel trends from Expedia, Wotif and Stayz.
Explore the up-and-coming destinations and places to stay for inspiration on your next trip.
Season
Swapping
In 2025, more people will travel off-peak to take advantage of cost savings, sparser crowds and unique local experiences. Book your next holiday in one of Wotif’s ‘Season Swapping’ destinations:
Dine-Inn
When choosing Aussie hotels, travellers are not just booking rooms. They’re booking tables. From hatted chefs to rotating seasonal menus, these hotels feature standout restaurants that will whet your appetite:
Detour
Destinations
Detour Destinations are less well-known and crowded than tourist hot spots, but these rising stars are well worth putting on an itinerary, either as an add-on or the new, final destination. Discover the trending destinations for 2025:
Reims, France
Detour from Paris
Brescia, Italy
Detour from Milan
Cozumel, Mexico
Detour from Cancun
Santa Barbara, California, USA
Detour from Los Angeles
Waikato, New Zealand
Detour from Auckland
Girona, Spain
Detour from Barcelona
Fukuoka, Japan
Detour from Tokyo
Abu Dhabi, UAE
Detour from Dubai
Krabi, Thailand
Detour from Phuket
Canmore, Alberta, Canada
Detour from Calgary
Goods Getaways
From a viral chocolate bar from Dubai to skincare products from Korea, travellers are going the distance in search of goods they can’t get at home and can’t go home without. Enter your next souven-era with these Goods Getaways:
JOMO
Travel
It’s time to embrace JOMO, the joy of missing out. JOMO Travel means leaving the hustle bustle of everyday life and escaping to a private holiday home to relax, disconnect, and protect your peace. Try JOMO Travel and unwind at these restful holiday homes:
Your Own Private Oasis
Tweed Heads, New South Wales
Australia
Castaways Beach Escape
Sunshine Coast, Queensland
Australia
Doyles on the Bay
Kingscote, South Australia
Red Hill Country and Coastal Home
Red Hill South, Victoria
Australia
Iluka Luxury House Hamilton Island
Whitsundays, Queensland
Australia
Neudorf Country Retreat Cottage
Millfield, New South Wales
Australia
Lovedale, Hunter Valley
Lovedale, New South Wales
Australia
The Phenomena-List
Travellers are going to great lengths to witness phenomena, whether it’s watching the Northern Lights or seeing a volcano or natural hot spring. Grab a front-row seat to a world of wonder at these private holiday homes:
Stay at this private holiday homeExperience theInternational Dark Sky Park in Arches National Park, Utah
Stay at this private holiday homeExperience thePenguin parade
Phillip Island near Melbourne, Australia
Stay at this private holiday homeExperience theVolcanoes, lava fields and black sand beaches
Reykjavik, Iceland
2025
Set-Jetting Forecast
Expedia Group spotted Set-Jetting as a new travel trend in 2023, and films, streaming shows and network TV are still influencing where travellers will go next. Visit the top entertainment-inspired destinations for 2025:
One-Click Trips
Shopping on TikTok and Instagram has become the new normal, but social media shopping has just scratched the surface in travel. It’s never been easier to go from looking to booking creator-curated trips with Travel Shops, which will start rolling out in more countries in 2025. Join the waitlist and follow these seasoned travel creators:
