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Hotel Chequamegon, BW Signature Collection

Property class: 3

Photo gallery for Hotel Chequamegon, BW Signature Collection

A large white building with a green roof, a covered entrance, and a view of the water.
A grand lobby with a central staircase, wooden columns, and a chandelier.
A restaurant with wooden tables and chairs, a kitchen area, and a clock on the wall.
A bar area with a long counter, multiple taps, and bar stools.
A traditional living room with leather furniture, a fireplace, and a bookshelf.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Pool
  • Parking included
  • Free Wi-Fi
  • Air-conditioning
The current price is AU$282
includes taxes & fees
18 Oct - 19 Oct

Explore the area

View map
101 Lake Shore Dr W, Ashland, WI, 54806
  • Place, Ashland Mural Walk
    ‪2 min walk‬
  • Place, Soo Line Locomotive 950
    ‪5 min walk‬
  • Place, Ore Dock Park
    ‪11 min walk‬

Room options

View all photos for Lake View 1 King Bed

A hotel room with a large bed, a desk with a lamp, a chair, a TV, and a window with curtains.

Lake View 1 King Bed

  • Sleeps 2
  • 1 King Bed
  • Free wired internet

View all photos for 2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

A hotel room with two beds, a sofa, a television, and a ceiling fan.

2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

  • Sleeps 4
  • 2 Queen Beds
  • Free wired internet

View all photos for 1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

A hotel room with a bed, a desk, a chair, a television, a dresser, and a large mirror.

1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

View all photos for Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

A hotel room with a bed, a desk, a chair, a television, and a window with curtains.

Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

7.4 out of 10
Good
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

A hotel room with two beds, a desk, a chair, and a television.

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(4 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free wired internet

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

A hotel room with a bed, bedside tables, a desk, a chair, a television, and a minibar.

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

10.0 out of 10
Exceptional
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

A hotel room with a large bed, a desk, a television, and a minibar.

Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

A hotel room with two beds, a nightstand, and a wall-mounted lamp.

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds
  • Free wired internet

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, City View

A hotel room with a bed, bedside tables, a desk, a chair, a television, and a minibar.

Standard Room, 1 King Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

A hotel room with a large bed, a desk, a television, and a minibar.

Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(7 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

A hotel room with two beds, a desk, a chair, and a view of the beach.

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

9.0 out of 10
Wonderful
(14 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free wired internet

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

A hotel room with a large bed, two bedside tables with lamps, a blue sofa, and a brown leather chair.

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

7.8 out of 10
Good
(7 reviews)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free wired internet

View all photos for Standard Room, 1 King Bed, Accessible, Bathtub

A hotel room with a bed, bedside tables, a desk, a chair, a television, and a minibar.

Standard Room, 1 King Bed, Accessible, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

View all photos for Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

A hotel room with a bed, a desk, a chair, a television, and a window with curtains.

Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free wired internet

View all photos for Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

A hotel room with a large bed, a desk, a television, and a minibar.

Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed
  • Free wired internet

About the area

Ashland

Hotel Chequamegon, BW Signature Collection places you steps from Ashland Historical Museum and within a short 5-minute stroll of Lake Superior. Highlights at this hotel include a restaurant, an indoor swimming pool and free continental breakfast. .The restaurant, The Landing, serves American cuisine and is open for lunch and dinner. At the hotel's own lounge bar, you can stop for a drink. Business travelers can take advantage of a meeting room, conference space, and a business centre. Added amenities include free Wi-Fi in public areas and a gym. Each morning free breakfast is served. There's also the convenience of free self parking. .Places within a 5-minute walk of this 3-property class Ashland hotel include Ashland Mural Walk and Chequamegon Bay.

What's nearby

  • Ashland Mural Walk - 2 min walk - 0.2 km
  • Ashland Historical Museum - 3 min walk - 0.3 km
  • Soo Line Locomotive 950 - 5 min walk - 0.5 km
  • Ore Dock Park - 11 min walk - 1.0 km
  • Bayview Park - 19 min walk - 1.7 km

Getting around

  • Duluth, MN (DLH-Duluth Intl.) - 101 min drive

Restaurants

  • ‪Neighborly Bar - ‬17 min walk
  • ‪Taqueria La Monarca - ‬6 min walk
  • ‪Culver's - ‬4 min drive
  • ‪Ashland Family Restaurant - ‬9 min walk
  • ‪McDonald's - ‬9 min walk

About this property

Hotel Chequamegon, BW Signature Collection

Hotel Chequamegon, BW Signature Collection offers its guests an indoor pool and a fitness centre. There's a restaurant on site. You can enjoy a drink at the bar/lounge. Free breakfast is available daily. A computer station is on site, and both WiFi and wired Internet are free in public spaces.

Business amenities include a business centre and a meeting room. A terrace, a vending machine, and a garden are also featured at the business-friendly Hotel Chequamegon, BW Signature Collection. Free self parking is available.

This 3-star Ashland hotel is smoke free.

  • 65 guestrooms or units
  • Continental breakfast (free)
  • Business facilities
  • Conference space
  • Front desk (24 hours)
  • Wedding services available
  • Terrace
  • Garden
  • Fireplace in lobby
  • Lift
  • No smoking on site
  • Bar or lounge
  • Dining venue
Hotel Chequamegon, BW Signature Collection offers 65 air-conditioned accommodations with coffee/tea makers and a hairdryer. LCD televisions come with premium cable channels. Fridges and microwaves are provided. Bathrooms include a combined bath/shower unit and complimentary toiletries.

Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones; free local calls are provided (restrictions may apply). Additionally, rooms include an iron/ironing board and blackout curtains. Housekeeping is provided on a daily basis.

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • Free self parking on site
  • Free RV/bus/lorry parking on site
  • Limited on-site self parking
  • Wheelchair-accessible parking available

Food and drink

  • Free continental breakfast available daily
  • A bar/lounge
  • A restaurant

Restaurants on site

  • The Landing

Things to do

  • Gym
  • Indoor pool

Family friendly

  • In-room microwave
  • In-room refrigerator
  • Indoor pool
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Vending machine

Guest services

  • Housekeeping (daily)
  • Wedding services

Business services

  • Business centre
  • Computer station
  • Conference space
  • Meeting room

Outdoors

  • Garden
  • On a lake
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Handrails in stairways
  • Lift
  • Pool hoist on site
  • Stair-free path to entrance
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business centre
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible pool
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Fireplace in lobby
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with premium cable channels

Food and drink

  • Coffee/tea maker
  • Limited room service
  • Microwave
  • Refrigerator

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Laptop workspace
  • Phone

Policies

Check-in

Check-in start time: 3 PM; check-in end time: 4:00 AM

Late check-in subject to availability

Minimum check-in age - 21

Check-out

Check-out before 11 AM

Contactless check-out

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for USD 10.0 per night.
  • Cots (infant beds) are not available.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Rollaway bed fee: USD 10.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards, debit cards and cash
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guest room reservation. This property accepts Visa, Mastercard, American Express, Discover, Diners Club, Carte Blanche, debit cards and cash.
    For guests' safety, the property includes a fire extinguisher in all accommodation. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western) guidelines.

Property is also known as

Best Western Chequamegon

Best Western Chequamegon Ashland

Best Western Hotel Chequamegon

Best Western Hotel Chequamegon Ashland

Chequamegon Hotel Ashland

Best The Chequamegon Ashland

Best Western The Hotel Chequamegon Hotel

Best Western The Hotel Chequamegon Ashland

Best Western The Hotel Chequamegon Hotel Ashland

Frequently asked questions

Is parking available at Hotel Chequamegon, BW Signature Collection?

Yep, Hotel Chequamegon, BW Signature Collection has a free self car park and free RV/bus/truck parking.

How much does it cost to stay at Hotel Chequamegon, BW Signature Collection?

As of 20 Sept 2026, prices found for a 1-night stay for 2 adults at Hotel Chequamegon, BW Signature Collection on 18 Oct 2026 start from AU$282, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Are there any beaches close to Hotel Chequamegon, BW Signature Collection?

The closest beach to Hotel Chequamegon, BW Signature Collection is Meyers Beach (34.8 km).

Does Hotel Chequamegon, BW Signature Collection have a pool?

Hotel Chequamegon, BW Signature Collection has an indoor pool.

Does Hotel Chequamegon, BW Signature Collection serve breakfast?

Yeah, free continental breakfast is served daily.

Is there a free airport shuttle available at Hotel Chequamegon, BW Signature Collection?

No, Hotel Chequamegon, BW Signature Collection does not offer an airport shuttle service.

Is there a bar or restaurant at Hotel Chequamegon, BW Signature Collection?

Yep, they've got a lounge bar and an onsite restaurant that serves American cuisine. Pre dinner cocktails anyone?

What time are check-in & check-out at Hotel Chequamegon, BW Signature Collection?

Check-in begins at 3 PM. Check-out time is 11 AM.

Are pets allowed at Hotel Chequamegon, BW Signature Collection?

No, only service animals are allowed.

Hotel Chequamegon, BW Signature Collection Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 531 out of 1002 reviews
Rating 8 - Good. 284 out of 1002 reviews
Rating 6 - Okay. 113 out of 1002 reviews
Rating 4 - Poor. 45 out of 1002 reviews
Rating 2 - Terrible. 29 out of 1002 reviews

9.0/10

Cleanliness

9.0/10

Staff & service

8.2/10

Amenities

8.4/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful hotel. If we are ever in the area again, we will surely stay there again!
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Osneyda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room the stuff was great great breakfast
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel was clean, decorated with antiques in the lobby, friendly staff and a beautiful view of the water.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Charles

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice place
Stayed 2 nights in May 2026
Verified review

8/10 Good

Clay

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice gym, pool and great bar!
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Jenny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful, unique hotel. Fantastic restaurant with spectacular views.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Patty

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was excellent
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Nancy

Liked: Cleanliness, staff & service, property conditions & facilities
Friendly, helpful staff who enjoy their jobs.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Timothy

Liked: Cleanliness, staff & service, property conditions & facilities
Highly recommend this establishment from parking to a walk along the lake,the beautiful woodwork through out the hotel and the delicious whitefish meal we enjoyed. The breakfast was a great start to the day with a very large variety available
Stayed 1 night in May 2026
Verified review

8/10 Good

Billie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was ok.
Stayed 1 night in May 2026
Verified review

8/10 Good

holland

Liked: Cleanliness, staff & service, property conditions & facilities
Nice quaint location.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Megan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was friendly. Breakfast included! Great view
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyed.
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Michael

Liked: Cleanliness
Very quaint hotel on the water. Friendly staff and clean room. The restaurant was an extra bonus as in ten dining was very limited
Stayed 1 night in May 2026
Verified review

8/10 Good

Suzanne

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was very good with a lot of choices.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Drove up to look for the Best Western— and was wonderfully surprised it was a magnificent, beautiful hotel!! Everything g lovely— nice water front view. Breakfast was wonderful!! Nice staff at breakfast and desk.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Dennis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
very nice
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Vicky

Liked: Cleanliness, amenities, property conditions & facilities
Spotless rooms…spacious Great view Friendly staff
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Duane

Liked: Cleanliness, staff & service
Everything was great
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Alexandre

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our stay was very nice! I enjoyed having the choice on getting maid service daily or not. My husband and I are ones that think that getting maid service daily is a bit excessive, so it was nice having the option.
Stayed 5 nights in May 2026
Verified review

10/10 Excellent

Lowell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was great. Staff bent over backwards to be helpful
Stayed 3 nights in May 2026
Verified review

8/10 Good

Anthony G

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was very helpful when I had an accidental double booking. They took care of it and communicated very well. Thank you! I will continue to stay at this hotel when I visit Ashland/area.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Mickie

Liked: Cleanliness, amenities, property conditions & facilities
I loved this place, perfect combination of modern and old charm. The room was huge and comfortable with a great view of frozen Lake Superior.
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Davis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Liked the classic 1900's style of the building, lobby, woodwork and furniture. Great location, steps from Lake Superior. Can have drinks and great food on the patio overlooking the lake. Breakfast was well above average. Our standard room wasn't special, but adequate. AC unit and refrig were both noisier than typical. Good cleanliness throughout the hotel. Ashland is a lovely little city. Bike and pedestrian friendly, walking paths and parks along the lake, history, murals, lots to do.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Nathan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I liked having a lake side room where we could watch the sunset. The only thing I didn't like was that we didn't have an ice machine on our floor. The breakfast was great!
Stayed 2 nights in Apr 2026