EL ARAM IMIRÁ BEACH RESORT

3.5 star property

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View

Superior Room, Sea View

  • Sea view
  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Single Beds OR 4 Single Beds

View all photos for Standard Room, Garden View

Standard Room, Garden View

Standard Room, Garden View

  • Garden view
  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Single Beds OR 4 Single Beds

About the area

Natal

An all-inclusive stay in Natal awaits you at EL ARAM IMIRÁ BEACH RESORT. You'll be steps from Dunes Park and 3.9 km (2.4 mi) from Mae Luiza Lighthouse. Highlights at this beachfront hotel include 2 restaurants, 3 outdoor swimming pools and a free water park. .A day of pampering can include massages, body scrubs and mani/pedis. The buffet restaurant, Restaurante Taianá, is open for breakfast, lunch and dinner. At the hotel's own lounge bar or poolside bar, you can enjoy a drink. Spend the day at the beach and enjoy the on-site free kids' club, kids' swimming pool and waterslide. Other amenities include free Wi-Fi in public areas, a coffee shop/cafe and a snack bar/deli. Free self-service breakfast is available daily between 6:30 AM and 10:00 AM. Bring your pet along and take advantage of this property's pet-friendly amenities, such as food and water bowls. There's also self parking, along with the convenience of car rentals on site. .In the area of this 3.5-property class Via Costeira hotel, you'll find Ponta Negra Beach.

What's nearby

  • Dunes Park - 1 min walk - 0.1 km
  • Natal Convention Center - 6 min drive - 6.1 km
  • Morro do Careca - 8 min drive - 8.8 km
  • Ponta Negra Beach - 9 min drive - 9.1 km
  • Federal University of Rio Grande do Norte - 12 min drive - 10.3 km

Getting around

  • Natal Quintas Station - 11 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.) - 47 min drive

Restaurants

  • ‪Meia Lua Coffee Shop - ‬3 min drive
  • ‪Restaurante Francês - ‬3 min drive
  • ‪Pitt's Lanches - ‬11 min drive
  • ‪Pastel da Hora - ‬11 min drive
  • ‪Restaurante Meia Lua - ‬2 min drive

About this property

EL ARAM IMIRÁ BEACH RESORT

EL ARAM IMIRÁ BEACH RESORT is an all-inclusive hotel. Room rates include meals and beverages at on-site restaurants and bars. Other items and amenities, including taxes and gratuities, and access to recreational activities and entertainment may also be included. Additional charges may apply for meals at some restaurants, special dinners and dishes, certain beverages and other amenities.

EL ARAM IMIRÁ BEACH RESORT offers its guests a complimentary water park, 3 outdoor swimming pools, a waterslide, and a children's pool. There are 2 restaurants on site, as well as a coffee shop/cafΘ and a nearby snack bar/deli. You can enjoy a drink at one of the bars, which include a poolside bar and a bar/lounge. Free breakfast is available daily. WiFi is free in public spaces.

Business amenities include a business centre and meeting rooms. Spa services, a terrace, and a complimentary children's club are also featured at the family-friendly EL ARAM IMIRÁ BEACH RESORT. Limited parking is available for a fee and is offered on a first-come, first-served basis.

This 3.5-star Natal hotel is smoke free.

  • 1 building
  • 166 guestrooms or units
  • 3 levels
  • 2 dining venues
  • Conference rooms
  • Breakfast available (free)
  • Deli
  • Kid's club (free)
  • Towels for the beach
  • Poolside lounge chairs
  • Umbrellas for the pool
  • Charging station for electric cars
  • Business facilities
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Tour and ticket information
  • Games room or arcade
  • Terrace
  • Garden
  • Outdoor picnic space
  • Beauty salon
  • Television in lobby
  • On-site shopping
  • Bellhop
  • Lift
  • No smoking on site
  • Bar or lounge
  • Coffee shop
  • Bar by the pool
  • Swim-up bar
EL ARAM IMIRÁ BEACH RESORT offers 166 accommodations with free minibar items and a safe. Satellite televisions are provided.

Bathrooms include a shower, complimentary toiletries and hairdryers. This Natal hotel provides complimentary wireless Internet access. Housekeeping is provided on a daily basis.

Guests can pamper themselves by indulging in the on-site spa services. Services include facials, body scrubs, body treatments and manicures and pedicures.

Similar properties

4 outdoor pools, pool loungers
GoldMen Vila do Mar Natal
Via Costeira
  • Pool
  • Spa pool
  • All-inclusive
  • Pet-friendly
4.4 out of 5, Excellent, 105 reviews
The price is AU$226
includes taxes & fees
16 Apr - 17 Apr
GoldMen Vila do Mar Natal

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Electric car charging station on site
  • Uncovered parking on site (BRL 20 per day)
  • Limited on-site self parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM to 10:00 AM
  • 2 restaurants
  • A bar/lounge
  • A coffee shop/cafe
  • A poolside bar
  • A swim-up bar
  • Snack bar/deli

Restaurants on site

  • Restaurante Taianá
  • Restsurante

Things to do

  • 3 outdoor pools
  • Arcade/game room
  • Children's pool
  • Free children's club
  • Free water park
  • Shopping centre
  • TV in common areas
  • Waterslide

Family friendly

  • 3 outdoor pools
  • Arcade/game room
  • Baby bath
  • Children's pool
  • Free children's club
  • Free water park access
  • High chair
  • In-room cot
  • Laundry facilities
  • Snack bar/deli
  • Waterslide

Conveniences

  • 24-hour front desk
  • Hair salon
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • Business centre
  • Meeting rooms

Outdoors

  • Beach towels
  • Garden
  • On the beach
  • Picnic area
  • Pool loungers
  • Pool umbrellas
  • Terrace

Spa

  • Body scrubs
  • Facials
  • Manicures/pedicures
  • Massage

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Front entrance ramp
  • Lift (80 centimetre wide door)
  • Wheelchair accessible (may have limitations)

More

  • 1 building
  • 3 floors
  • Banquet hall
  • Smoke-free property
  • Traditional architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Free cot

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower
  • Toilet paper
  • Towels provided

Entertainment

  • 32-inch TV with satellite channels

Food and drink

  • Free bottled water
  • Free stocked minibar
  • Late-night room service

More

  • Air conditioning (climate-controlled)
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 2:00 PM; check-in end time: noon
Contactless check-in and check-out are available
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: BRL 70 per pet, per day
  • Only dogs and cats are allowed
  • Maximum 1 (weight limit: 33 lb per pet)
  • Pets cannot be left unattended
  • Food and water bowls are available

Children and extra beds

  • Children are welcome.
  • Kids stay free! Up to 2 children 12 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Free cots (infant beds)!

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Uncovered self-parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guest room reservation. This property accepts Visa and Mastercard. Cash is not accepted.
    For guests' safety, the property includes a fire extinguisher in all accommodation.

We should mention

  • At check-in, parents or a legal guardian travelling with children under 18 years old are obligated to present the child's birth certificate and an identity card with a photo (for example, a passport). For international travels to Brazil, if only one of the parents is travelling with the child, the parent must present – in addition to the child's certificate of birth and identity card with photo – a letter authorising the trip signed by the other parent with a notarial certification of signature. If the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorisation, a judicial authorisation is required. People intending to travel to Brazil with children must consult with the Brazilian consulate prior to travelling for more information.
  • For stays on 31 December, the total price shown includes a charge for a mandatory New Year's Eve gala dinner.
  • Up to 2 children aged 12 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

Frequently asked questions

What is the cancellation policy at EL ARAM IMIRÁ BEACH RESORT?

EL ARAM IMIRÁ BEACH RESORT offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at EL ARAM IMIRÁ BEACH RESORT?

As of 3 Apr 2026, prices found for a 1-night stay for 2 adults at EL ARAM IMIRÁ BEACH RESORT on 7 Apr 2026 start from AU$312, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at EL ARAM IMIRÁ BEACH RESORT?

Yep, EL ARAM IMIRÁ BEACH RESORT has an uncovered self car park for BRL 20.00 per day. A self car park is also available, for a fee. Onsite parking is limited.

Are there any beaches close to EL ARAM IMIRÁ BEACH RESORT?

The closest beach to EL ARAM IMIRÁ BEACH RESORT is Ponta Negra Beach (6.4 km).

Is there a spa on site at EL ARAM IMIRÁ BEACH RESORT?

There's no onsite spa, but this property does offer services like body scrubs and facials.

Does EL ARAM IMIRÁ BEACH RESORT have a pool?

EL ARAM IMIRÁ BEACH RESORT has 3 outdoor swimming pools and a kids' pool. Grab your bathers and lounge poolside while enjoying under the shade of an umbrella and with a coldie from the bar.

Does EL ARAM IMIRÁ BEACH RESORT have a waterslide?

Yep, this property has a waterslide!

Is EL ARAM IMIRÁ BEACH RESORT family-friendly?

You bet! With amenities such as a free children's club and a children's pool, as well as highchairs and baby baths in the guestrooms, it's no surprise that EL ARAM IMIRÁ BEACH RESORT is a hit with families.

Does EL ARAM IMIRÁ BEACH RESORT serve breakfast?

Yeah, free self-service brekkie is on offer daily between 6:30 AM and 10:00 AM.

Is there a free airport shuttle available at EL ARAM IMIRÁ BEACH RESORT?

No, EL ARAM IMIRÁ BEACH RESORT does not offer an airport shuttle service.

Is there a bar or restaurant at EL ARAM IMIRÁ BEACH RESORT?

Yep, they've got a lounge bar and 2 restaurants. Pre dinner cocktails anyone?

What time are check-in & check-out at EL ARAM IMIRÁ BEACH RESORT?

Check-in begins at 2:00 PM. Check-out time is noon.

Are pets allowed at EL ARAM IMIRÁ BEACH RESORT?

Cats and dogs are welcome at EL ARAM IMIRÁ BEACH RESORT, with food and water bowls on offer. Just so you know, there's a limit of one pet, with a maximum weight of up to 15 kg per pet.

EL ARAM IMIRÁ BEACH RESORT Reviews

Reviews

6.8
Rating 10 - Excellent. 72 out of 336 reviews
Rating 8 - Good. 89 out of 336 reviews
Rating 6 - Okay. 86 out of 336 reviews
Rating 4 - Poor. 46 out of 336 reviews
Rating 2 - Terrible. 43 out of 336 reviews

7.0/10

Cleanliness

7.0/10

Staff & service

8.2/10

Amenities

5.8/10

Property conditions & facilities

Reviews

8/10 Good

Dulce

Travelled with family
Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024

6/10 Okay

Edward, Lucena, Brazil

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Great location

For the price it’s not a bad hotel—not perfect, but a great location. The hotel has 166 rooms, is right on the beach and has several pools, a tennis court and they serve microbrew beer at the pool (so far so good!). A good many of the rooms have a view of the beach and the ocean (if you ask, the front desk will do their best to accommodate you if your booking did not include this). The space could be better used. While they have some lovely antiques scattered about and the restaurant where breakfast is served has a wonderful view overlooking the beach, there are several bars and lounge areas that appear to have used to have servers that are just used for seating. The hotel in general needs a bit of TLC (there are some problems of mold, but nothing outrageous) and there is no room service after 10 PM. We were here for Christmas vacation and the hotel was packed, but there was still adequate parking on site. Some earlier commenters noted that the hotel is a bit far from town, but it only cost about R$25 by taxi to get there, so if that’s a deal breaker, then this isn’t the place for you. Otherwise the staff were, generally, very pleasant and mostly all were helpful.

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Family friendly, beautiful views of the coast!

This hotel is very accommodating and location on the beach was beautiful. To get to Natal or Ponte Negra requires a cab, so be prepared to pay for that... but not an inhibitor from me staying here again. Staff was GREAT!

6/10 Okay

Verified traveller

Liked: Cleanliness, room comfort

4/10 Poor

Madeline98, San Francisco, CA, USA

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Former Beauty

Obviously a lovely hotel 20+ years ago, but VERY run down now. Despite the bad reviews ,we stayed 2 nights during the World Cup because there were not many accommodations for 3 adults in Natale for the US game. We paid almost $300 US per night and thought the price outrageous. The beds were marginally comfortable and the plumbing worked. The location is right on a beautiful beach and the breakfast was great and varied.

4/10 Poor

D, California

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hotel stay

Very dirty and old hotel for the price. Towels were old and dirty, WI-FI was not working at all. A/C did not work. Elevators not working. One of the Worst experiences.

4/10 Poor

Ariel, Santiago, Chile

Disliked: Cleanliness

Better pics than rooms

The hotel is offered as 4 star, but I would rank it 2.

10/10 Excellent

Ecilene

Travelled with family
Liked: Cleanliness, staff & service, amenities
Funcionários muito educados, comida excelente, adorei o hotel.
Stayed 3 nights in Dec 2025

6/10 Okay

Silvino

Travelled with family, Travelled with group
Liked: Cleanliness, staff & service
Não tem nada para fazer a noite,
Stayed 2 nights in Dec 2025

10/10 Excellent

M M C N

Travelled with family
Liked: Cleanliness, staff & service, amenities
Tudo incrível.
Stayed 2 nights in Dec 2025

6/10 Okay

Rubenia G

Travelled with family
Liked: Amenities
O quarto estava em boas condições. As piscinas menores estavam sujas, apenas a piscina principal que estava limpa. A comida era ok. O atendimento dos funcionários foi mais ou menos.
Stayed 2 nights in Dec 2025

10/10 Excellent

SORAIA MARIA COSTA

Stayed 2 nights in Oct 2025

8/10 Good

Soraia

Liked: Cleanliness, amenities
Disliked: Staff & service
Refeição
Stayed 2 nights in Oct 2025

6/10 Okay

Reginaldo

Stayed 1 night in Oct 2025

10/10 Excellent

Fabio

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

2/10 Terrible

BRUNA

Disliked: Cleanliness, property conditions & facilities

Pior hotel que já fiquei

Fui em uma viagem com marido e casal de amigos. Pior hotel que já fiquei. Tanto que decidimos mudar de hotel em menos de 24h de estadia. Não tinha como ficar. Desagradável! Horrível! Fotos não condiz com a realidade em nada! Fio dental e palito de dente usados no banheiro, chuveiro frio, pouca água, vaso sujo. Piso manchado. Papel higiênico uma lixa. Poucas opções no café e pão era uma tábua. Quarto sujo, frigobar encardido com borracha solta. Cofre sem cadeado e enferrujado. Roupa de cama com mal cheiro. Espelho descascando. Móveis estufados. Infiltração na parede. Porções na piscina ruins, buffet ruim, até o arroz parecia requentado no almoço. Decepção. Não buscava luxo, apenas mínimas condições de estadia.
Stayed 2 nights in Sep 2025

10/10 Excellent

Thiago

Travelled with family
Disliked: Property conditions & facilities
Quanto a acessibilidade fica a desejar, não funcionava os elevadores, tinha muita escada e para quem estava com bebê de colo ficava muito delicado o deslocamento, no mais a comida era boa, bebida farta e petiscos bons.
Stayed 2 nights in Aug 2025

8/10 Good

Franklin

Liked: Cleanliness, staff & service

Custo benefício

Embora a estrutura esteja um pouco antiga e precisando de algumas reformas, não atrapalha em nada a experiência, custo benefício muito bom pela proposta de all inclusive. A comida estava muito boa, mas Poderia melhorar um pouco a variação do cardápio.
Stayed 3 nights in Sep 2025

6/10 Okay

Cibele

Travelled with family
Liked: Staff & service
O hotel é muito antigo, instalações muito simples, os quartos amplos mas muito deteriorados, comida péssima. Quando acaba a comida mais procurada, não tem reposição constante. Repõe 1x e diz que acabou. Os quartos são de frente a um salão de eventos que eles alugam, no fim de semana, tem barulho de show à noite inteira, impossível dormir.
Stayed 1 night in Aug 2025

10/10 Excellent

PAULO DE LIMA

Stayed 3 nights in Jul 2025

10/10 Excellent

Elvis

Travelled with family and small children
Liked: Cleanliness, amenities, property conditions & facilities
Atendimento excelente.
Stayed 2 nights in Jul 2025

8/10 Good

Rodrigo

Travelled with family
Liked: Staff & service
Já tinha ido outras vezes, houve algumas melhorias, mas ainda muito a melhorar ....
Stayed 2 nights in Jun 2025

6/10 Okay

Pedro

Liked: Cleanliness, staff & service
Stayed 2 nights in Jun 2025

6/10 Okay

Michel

Liked: Cleanliness, staff & service
Stayed 3 nights in Jun 2025

10/10 Excellent

Moisés Alves de

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Local maravilhoso para relaxar com a família.
Stayed 2 nights in Jun 2025