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EL ARAM IMIRÁ BEACH RESORT

3.5 star property
Family-friendly hotel on the beach, with free water park

Photo gallery for EL ARAM IMIRÁ BEACH RESORT

Aerial view
Exterior detail
Free daily self-service breakfast
Children’s play area – outdoor
Minibar, free cots/infant beds, free WiFi, bed sheets

Reviews

6.6 out of 10

Popular amenities

  • Pet-friendly
  • All-inclusive
  • Parking available
  • Bar
  • Spa
  • Breakfast included
The current price is AU$256
includes taxes & fees
5 Nov - 6 Nov

Explore the area

View map
Via Costeira, 4077, Natal, RN, 59090-001
  • Place, Ponta Negra Beach
    ‪9 min drive‬
  • Place, Dunas Arena
    ‪11 min drive‬
  • Place, Federal University of Rio Grande do Norte
    ‪12 min drive‬
  • Airport, Natal (NAT-Governador Aluizio Alves Intl.)
    ‪33 min drive‬

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View

Superior Room, Sea View

Highlights

Air conditioning
Free cots/infant beds
TV
Hairdryer
Private bathroom
Minibar
Satellite channels
Daily housekeeping
  • 16 sq m
  • Sea view
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

View all photos for Standard Room, Garden View

Standard Room, Garden View

Standard Room, Garden View

Highlights

Air conditioning
Free cots/infant beds
TV
Hairdryer
Private bathroom
Minibar
Satellite channels
Daily housekeeping
  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

About the area

Natal

An all-inclusive stay in Natal awaits you at EL ARAM IMIRÁ BEACH RESORT. You'll be steps from Dunes Park and 3.8 km (2.4 mi) from Mae Luiza Lighthouse. Highlights at this beachfront hotel include a free water park, a restaurant and an outdoor swimming pool. .A day of pampering can include massages, body scrubs and mani/pedis. The brasserie, Restaurante Taianá, is open for breakfast, lunch and dinner. At the hotel's own lounge bar or poolside bar, you can enjoy a drink. Spend the day at the beach and enjoy the on-site steam room, kids' swimming pool and pool loungers. Other amenities include free Wi-Fi in public areas, a coffee shop/cafe and a snack bar/deli. Free self-service breakfast is available daily between 6:30 AM and 10:00 AM. There's also self parking, along with the convenience of car rentals on site. .With a stay at this 3.5-property class Via Costeira hotel, you'll be 7.4 km (4.6 mi) from Ponta Negra Beach.

What's nearby

  • Natal Convention Center - 5 min drive - 5.7 km
  • Midway Shopping Mall - 9 min drive - 8.8 km
  • Ponta Negra Beach - 9 min drive - 9.5 km
  • Dunas Arena - 11 min drive - 10.7 km
  • Federal University of Rio Grande do Norte - 12 min drive - 12.2 km

Getting around

  • Natal Quintas Station - 11 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.) - 65 min drive

Restaurants

  • ‪Restaurante Francês - ‬3 min drive
  • ‪Meia Lua Coffee Shop - ‬3 min drive
  • ‪Restaurante Meia Lua - ‬3 min drive
  • ‪Pastel da Hora - ‬11 min drive
  • ‪Restaurante Gostoso & Natural - ‬14 min drive

About this property

EL ARAM IMIRÁ BEACH RESORT

Family-friendly hotel on the beach, with free water park
EL ARAM IMIRÁ BEACH RESORT is an all-inclusive hotel. Room rates include meals and beverages at on-site restaurants and bars. Other items and amenities, including taxes and gratuities, and access to recreational activities and entertainment may also be included. Additional charges may apply for meals at some restaurants, special dinners and dishes, certain beverages and other amenities.

EL ARAM IMIRÁ BEACH RESORT offers its guests a complimentary water park, an outdoor pool, and a steam room. There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at one of the bars, which include a poolside bar and a bar/lounge. Free breakfast is available daily. WiFi is free in public spaces.

Business amenities include a business centre and meeting rooms. A children's pool, spa services, and a terrace are also featured at the family-friendly EL ARAM IMIRÁ BEACH RESORT. Limited parking is available for a fee and is offered on a first-come, first-served basis.

This 3.5-star Natal hotel is smoke free.

  • 1 building
  • 166 guestrooms or units
  • 3 levels
  • Conference rooms
  • Breakfast available (free)
  • Deli
  • Poolside lounge chairs
  • Business facilities
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Tour and ticket information
  • Games room or arcade
  • Terrace
  • Garden
  • Outdoor picnic space
  • Beauty salon
  • Newspapers in lobby (free)
  • Television in lobby
  • On-site shopping
  • Bellhop
  • Lift
  • No smoking on site
  • Bar or lounge
  • Coffee shop
  • Bar by the pool
  • Dining venue
EL ARAM IMIRÁ BEACH RESORT offers 166 accommodations with minibars and a hairdryer. Satellite televisions are provided.

Bathrooms include a shower and complimentary toiletries. This Natal hotel provides complimentary wireless Internet access. Housekeeping is provided on a daily basis.

Guests can pamper themselves by indulging in the on-site spa services. Services include facials, body scrubs, body treatments and manicures and pedicures.

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  • All-inclusive
  • Pet-friendly
  • Kids pool
4.3 out of 5, Excellent, 56 reviews
The price is AU$257
includes taxes & fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Parking on site (BRL 20 per day)
  • Limited on-site parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM to 10:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A poolside bar
  • A restaurant
  • Snack bar/deli

Restaurants on site

  • Restaurante Taianá

Things to do

  • Arcade/game room
  • Children's pool
  • Free water park
  • Outdoor pool
  • Shopping
  • Steam room
  • TV in common areas

Family friendly

  • Arcade/game room
  • Children's pool
  • Free water park access
  • In-room cot
  • Laundry facilities
  • Outdoor pool
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Hair salon
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance

Business services

  • Business centre
  • Meeting rooms

Outdoors

  • Garden
  • On the beach
  • Picnic area
  • Pool loungers
  • Terrace

Spa

  • Body scrubs
  • Facials
  • Manicures/pedicures
  • Massage

Accessibility

  • Lift (80 centimetre wide door)

More

  • 1 building
  • 3 floors
  • Banquet hall
  • Smoke-free property
  • Traditional architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Free cot

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • TV with satellite channels

Food and drink

  • Late-night room service
  • Minibar

More

  • Air conditioning (climate-controlled)

Policies

Check-in

Check-in start time: 2:00 PM; check-in end time: noon
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
This property doesn't offer after-hours check-in
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation

Renovations and closures

The property will be renovating from 13 October 2025 to 3 November 2025 (completion date subject to change). The following areas are affected:
  • Lift
During renovations, the hotel will make every effort to minimise noise and disturbance.

Access methods

Staffed front desk

Pets

  • Pets: BRL 70 per pet, per day
  • Only dogs and cats are allowed
  • Maximum 1 (weight limit: 33 lb per pet)
  • Pets cannot be left unattended

Children and extra beds

  • Children are welcome.
  • Kids stay free! Up to 2 children 12 years old and younger stay free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Free cots (infant beds)!

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Self-parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guest room reservation. This property accepts Visa and Mastercard. Cash is not accepted.

We should mention

  • At check-in, parents or a legal guardian travelling with children under 18 years old are obligated to present the child's birth certificate and an identity card with a photo (for example, a passport). For international travels to Brazil, if only one of the parents is travelling with the child, the parent must present – in addition to the child's certificate of birth and identity card with photo – a letter authorising the trip signed by the other parent with a notarial certification of signature. If the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorisation, a judicial authorisation is required. People intending to travel to Brazil with children must consult with the Brazilian consulate prior to travelling for more information.
  • For stays on 31 December, the total price shown includes a charge for a mandatory New Year's Eve gala dinner.
  • Up to 2 children aged 12 years old and younger stay free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

Frequently asked questions

What is the cancellation policy at EL ARAM IMIRÁ BEACH RESORT?

EL ARAM IMIRÁ BEACH RESORT offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at EL ARAM IMIRÁ BEACH RESORT?

As of 27 Oct 2025, prices found for a 1-night stay for 2 adults at EL ARAM IMIRÁ BEACH RESORT on 5 Nov 2025 start from AU$255.97, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at EL ARAM IMIRÁ BEACH RESORT?

Yep, EL ARAM IMIRÁ BEACH RESORT has a self car park for BRL 20.00 per day. Onsite parking is limited.

Are there any beaches close to EL ARAM IMIRÁ BEACH RESORT?

The closest beach to EL ARAM IMIRÁ BEACH RESORT is Ponta Negra Beach (6.3 km).

Is there a spa on site at EL ARAM IMIRÁ BEACH RESORT?

There's no onsite spa, but this property does offer services like body scrubs and facials.

Does EL ARAM IMIRÁ BEACH RESORT have a pool?

EL ARAM IMIRÁ BEACH RESORT has an outdoor pool and a kids' pool. Grab your bathers and lounge poolside while enjoying on a lounger and with a coldie from the bar.

Is EL ARAM IMIRÁ BEACH RESORT family-friendly?

You bet! With amenities such as a children's pool and an arcade, as well as free infant beds in the guestrooms, it's no surprise that EL ARAM IMIRÁ BEACH RESORT is a hit with families.

Does EL ARAM IMIRÁ BEACH RESORT serve breakfast?

Yeah, free self-service brekkie is on offer daily between 6:30 AM and 10:00 AM.

Is there a free airport shuttle available at EL ARAM IMIRÁ BEACH RESORT?

No, EL ARAM IMIRÁ BEACH RESORT does not offer an airport shuttle service.

Is there a bar or restaurant at EL ARAM IMIRÁ BEACH RESORT?

Yep, they've got a lounge bar and an onsite restaurant that serves breakfast, lunch and dinner.

What time are check-in & check-out at EL ARAM IMIRÁ BEACH RESORT?

Check-in begins at 2:00 PM. Check-out time is noon.

Reviews

EL ARAM IMIRÁ BEACH RESORT Reviews

6.6

6.8/10

Cleanliness

6.8/10

Staff & service

7.0/10

Amenities

5.8/10

Property conditions & facilities

7.0/10

Eco-friendliness
Rating 10 - Excellent. 64 out of 318 reviews
Rating 8 - Good. 83 out of 318 reviews
Rating 6 - Okay. 83 out of 318 reviews
Rating 4 - Poor. 46 out of 318 reviews
Rating 2 - Terrible. 42 out of 318 reviews

Reviews

8/10 Good

Dulce

Travelled with family
Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024

6/10 Okay

Edward, Lucena, Brazil

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Great location

For the price it’s not a bad hotel—not perfect, but a great location. The hotel has 166 rooms, is right on the beach and has several pools, a tennis court and they serve microbrew beer at the pool (so far so good!). A good many of the rooms have a view of the beach and the ocean (if you ask, the front desk will do their best to accommodate you if your booking did not include this). The space could be better used. While they have some lovely antiques scattered about and the restaurant where breakfast is served has a wonderful view overlooking the beach, there are several bars and lounge areas that appear to have used to have servers that are just used for seating. The hotel in general needs a bit of TLC (there are some problems of mold, but nothing outrageous) and there is no room service after 10 PM. We were here for Christmas vacation and the hotel was packed, but there was still adequate parking on site. Some earlier commenters noted that the hotel is a bit far from town, but it only cost about R$25 by taxi to get there, so if that’s a deal breaker, then this isn’t the place for you. Otherwise the staff were, generally, very pleasant and mostly all were helpful.

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Family friendly, beautiful views of the coast!

This hotel is very accommodating and location on the beach was beautiful. To get to Natal or Ponte Negra requires a cab, so be prepared to pay for that... but not an inhibitor from me staying here again. Staff was GREAT!

6/10 Okay

Verified traveller

Liked: Cleanliness, room comfort

4/10 Poor

Madeline98, San Francisco, CA, USA

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Former Beauty

Obviously a lovely hotel 20+ years ago, but VERY run down now. Despite the bad reviews ,we stayed 2 nights during the World Cup because there were not many accommodations for 3 adults in Natale for the US game. We paid almost $300 US per night and thought the price outrageous. The beds were marginally comfortable and the plumbing worked. The location is right on a beautiful beach and the breakfast was great and varied.

4/10 Poor

D, California

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hotel stay

Very dirty and old hotel for the price. Towels were old and dirty, WI-FI was not working at all. A/C did not work. Elevators not working. One of the Worst experiences.

4/10 Poor

Ariel, Santiago, Chile

Disliked: Cleanliness

Better pics than rooms

The hotel is offered as 4 star, but I would rank it 2.

10/10 Excellent

PAULO DE LIMA

Stayed 3 nights in Jul 2025

10/10 Excellent

Elvis

Travelled with family and small children
Liked: Cleanliness, amenities, property conditions & facilities
Atendimento excelente.
Stayed 2 nights in Jul 2025

8/10 Good

Rodrigo

Travelled with family
Liked: Staff & service
Já tinha ido outras vezes, houve algumas melhorias, mas ainda muito a melhorar ....
Stayed 2 nights in Jun 2025

6/10 Okay

Pedro

Liked: Cleanliness, staff & service
Stayed 2 nights in Jun 2025

6/10 Okay

Michel

Liked: Cleanliness, staff & service
Stayed 3 nights in Jun 2025

10/10 Excellent

Moisés Alves de

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Local maravilhoso para relaxar com a família.
Stayed 2 nights in Jun 2025

10/10 Excellent

Raul

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in May 2025

10/10 Excellent

Caio

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Apr 2025

10/10 Excellent

JOSE

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Apr 2025

6/10 Okay

Alexandra

Stayed 2 nights in Feb 2025

10/10 Excellent

José Augusto

Stayed 3 nights in Jan 2025

10/10 Excellent

Jane

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jan 2025

10/10 Excellent

Verified traveller

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jan 2025

2/10 Terrible

Gabriel

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities, room comfort

Horrível

Horrível, pior hotel que já fiquei, não vale nem 10% do preço que cobram. O restaurante parece um grande bandeijão. Tem fila de 30 minutos pra pegar uma tapioca, são mesquinhos, cobram 2,00 pra usar uma toalha.
Stayed 1 night in Jan 2025

10/10 Excellent

Ilaine Flavia

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Maravilha

Foram dias maravilhosos, funcionários muito educados e comida muito boa, o hotel lindo e muito aconchegante
Stayed 3 nights in Dec 2024

10/10 Excellent

Gustavo

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Sep 2024

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Bom hotel mas pode melhorar!

Quando li os comentários, cheguei receosa, confesso, mas o atendimento do pessoal é o ponto forte do hotel. Só estranhei o mensageiro no corredor, antes da chegada à recepção, cortando nossas pulseiras quando estávamos nos dirigindo ao check out (para que não almoçássemos ou ficássemos mais 1 min no hotel. E olha que estávamos até antecipados no horário!). A comida é razoável e as estações são longe de onde as pessoas ficam. O melhor é o local onde servem pizzas à noite. O quarto é confortável e o pessoal do bar bem gente boa! É um bom hotel (ainda não é como já foi um dia quando me hospedei) mas está abaixo dos outros hotéis All Inclusive do nordeste.
Stayed 2 nights in Dec 2024

6/10 Okay

Felipe

Travelled with family
Disliked: Cleanliness, property conditions & facilities, room comfort

Bom para primeira experiência, mas não volto.

Não espere muito pelo preço que se paga. O hotel tem uma estrutura antiga e precisa de manutenção. O ar condicionado não funcionou bem, a porta da varanda uma dificuldade para abrir, banheiro estava sujo e cheio de mosquito, péssimo. Alimentação é apenas nos horários específicos, poucas opções de petiscos que podem se servir o dia todo (10 as 21:30). Comida é boa, nada excepcional. Almoço no checkout não tá incluso. Limpeza das piscinas precisa melhorar. O que salva é o atendimento que foi bom. Se é sua primeira vez em all inclusive, vale a pena a experiência.
Stayed 2 nights in Nov 2024