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ibis Styles London Gloucester Road

3.0 star property
Guesthouse with a bar, 7-minute walk to Natural History Museum

Photo gallery for ibis Styles London Gloucester Road

Exterior
Exterior
Room, 1 Double Bed, Balcony
Bar (on property)
Bar (on property)

Reviews

8.0 out of 10
Very good

Popular amenities

  • Air conditioning
  • Bar
  • Housekeeping
  • 24/7 front desk
  • Laundry
The current price is AU$191
includes taxes & fees
11 Jan - 12 Jan 2026

Explore the area

View map
110 Cromwell Rd, Kensington, London, England, SW7 4ES
  • Place, Imperial College London
    ‪7 min walk‬
  • Place, Natural History Museum
    ‪9 min walk‬
  • Place, Hyde Park
    ‪13 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪32 min drive‬

Room options

View all photos for Room, 2 Single Beds (The Duet)

Room, 2 Single Beds (The Duet)

Room, 2 Single Beds (The Duet)

8.6 out of 10
Excellent
(4 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
  • 13 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Room, 1 Double Bed

Room, 1 Double Bed

Room, 1 Double Bed

8.0 out of 10
Very good
(25 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
  • 11 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Room, 1 Double Bed, Balcony

Room, 1 Double Bed, Balcony

Room, 1 Double Bed, Balcony

Highlights

Balcony or patio
Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
  • 12 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Room (The Works)

Room (The Works)

Room (The Works)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout curtains
  • 17 sq m
  • Sleeps 3
  • 1 Double Bed

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About the area

London

Ibis Styles London Gloucester Road puts you in the heart of London, within just a 10-minute stroll of Natural History Museum and Imperial College London. Highlights at this guest house include in-room free WiFi and free high-speed Internet. .The guest house's own lounge bar is a nice place to enjoy a drink. Added amenities include free Wi-Fi in public areas, a snack bar/deli and coffee/tea in a common area. Buffet breakfast is available on weekdays between 6:30 AM and 10:00 AM and on weekends between 7:00 AM and 11:00 AM. .Places within a 15-minute walk of this 3-property class London City Centre guest house include Victoria and Albert Museum and Science Museum.
View more Guest houses in LondonOpens in a new window

What's nearby

  • Cromwell Road - 1 min walk - 0.0 km
  • Imperial College London - 7 min walk - 0.6 km
  • Natural History Museum - 9 min walk - 0.8 km
  • Royal Albert Hall - 12 min walk - 1.0 km
  • Hyde Park - 13 min walk - 1.1 km

Getting around

  • Gloucester Road Underground Station - 2 min walk
  • West Brompton Station - 18 min walk
  • London (LCY-London City) - 48 min drive

Restaurants

  • ‪Club Lounge - ‬4 min walk
  • ‪Fait Maison - ‬3 min walk
  • ‪Starbucks - ‬2 min walk
  • ‪The Stanhope Arms - ‬3 min walk
  • ‪Wingstop Gloucester Road - ‬2 min walk

About this property

ibis Styles London Gloucester Road

Guesthouse with a bar, 7-minute walk to Natural History Museum
There's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi and wired Internet. Ibis Styles London Gloucester Road also features coffee/tea in common area, dry cleaning/laundry services, and express check-in.

This 3-star London guest house is smoke free.

  • 84 guestrooms or units
  • 5 levels
  • Deli
  • Breakfast available (surcharge)
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Express check-in
  • Express check-out
  • Storage area for luggage
  • Front desk safe
  • Television in lobby
  • Lift
  • No smoking on site
  • Bar or lounge
Ibis Styles London Gloucester Road offers 84 air-conditioned accommodations with a safe and coffee/tea makers. Each accommodation is individually furnished and decorated. Flat-screen televisions come with cable channels.

Bathrooms include baths or showers with a rainfall showerhead, complimentary toiletries and hairdryers. This London guest house provides complimentary wired and wireless Internet access. Hypo-allergenic bedding, an iron/ironing board and change of towels can be requested. Housekeeping is provided on a daily basis.

Awards and affiliations

Eco-certified property
This property participates in Green Key (Foundation for Environmental Education) – a programme that measures the property's impact on one or more of the following: environment, community, cultural heritage and the local economy.

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • Buffet breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 13.50 per person
  • A bar/lounge
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • TV in common areas

Family friendly

  • In-room cot
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (daily)

Accessibility

  • 4 steps to reach entrance
  • Lift (89 centimetre wide door)
  • Thin carpet in room

More

  • 5 floors
  • At least 80% lighting from LEDs
  • Biodegradable coffee stirrers available
  • Biodegradable drinking straws available
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Humane treatment of captive wild animals
  • No plastic coffee stirrers
  • No plastic drinking straws
  • No plastic soft drink bottles
  • No plastic water bottles
  • Reusable cups
  • Reusable tableware
  • Smoke-free property
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free cot
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Cleaning products are eco-friendly
  • Eco-friendly toiletries
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • LED lighting
  • Mobile key entry
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient showers

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 35
Contactless check-in and check-out are available
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out
Late check-out subject to availability
Late check-out fee: GBP 50
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • Pets: GBP 15 per pet, per night
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.
  • Free cots (infant beds)!

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately GBP 13.50 per person
  • Pet fee: GBP 15 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 35 (subject to availability)
  • Late check-out fee: GBP 50 (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of ALLSAFE (Accor Hotels)
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. No on-site parking is available. This property accepts Visa, Mastercard, American Express, Diners Club, JCB International, Eurocard and debit cards. Cash is not accepted. Guests can access their rooms with a mobile device. This property affirms that it follows the cleaning and disinfection practices of ALLSAFE (Accor Hotels) guidelines.

We should mention

  • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

Property is also known as

ibis Styles London Gloucester Road Guesthouse
Best Western Cromwell House
Best Western Cromwell House London
ibis Styles Gloucester Road Guesthouse
ibis Styles Gloucester Road
Best Western The Cromwell Hotel London
Ibis Styles London Gloucester Road England
ibis Styles Gloucester Road Opening January 2018
ibis Styles London Gloucester Road (Opening January 2018)
Best Western The Cromwell
ibis Styles London Gloucester Road London
ibis Styles London Gloucester Road Guesthouse
ibis Styles London Gloucester Road Guesthouse London

Frequently asked questions

What is the cancellation policy at ibis Styles London Gloucester Road?

Ibis Styles London Gloucester Road offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at ibis Styles London Gloucester Road?

As of 16 Dec 2025, prices found for a 1-night stay for 2 adults at ibis Styles London Gloucester Road on 11 Jan 2026 start from AU$190.60, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What makes ibis Styles London Gloucester Road a romantic place to stay?

A champagne service and a lounge bar, as well as rainfall showerheads in the guestrooms, all help set the scene for a romantic weekend at ibis Styles London Gloucester Road.

Is ibis Styles London Gloucester Road family-friendly?

You bet! With amenities such as a deli, as well as free infant beds in the guestrooms, it's no surprise that ibis Styles London Gloucester Road is a hit with families.

Does ibis Styles London Gloucester Road serve breakfast?

You bet, buffet brekkie is available on weekdays between 6:30 AM and 10:00 AM and weekends between 7:00 AM and 11:00 AM.

Is there a free airport shuttle available at ibis Styles London Gloucester Road?

No, ibis Styles London Gloucester Road does not offer an airport shuttle service.

What time are check-in & check-out at ibis Styles London Gloucester Road?

Check-in begins at 3:00 PM. Check-out time is noon.

Reviews

ibis Styles London Gloucester Road Reviews

8.0

Very good

8.2/10

Cleanliness

8.4/10

Staff & service

7.8/10

Amenities

7.6/10

Property conditions & facilities

8.2/10

Eco-friendliness
Rating 10 - Excellent. 138 out of 441 reviews
Rating 8 - Good. 190 out of 441 reviews
Rating 6 - Okay. 70 out of 441 reviews
Rating 4 - Poor. 28 out of 441 reviews
Rating 2 - Terrible. 15 out of 441 reviews

Reviews

8/10 Good

Jorge

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and perfect to walk
Stayed 1 night in Aug 2025

8/10 Good

Eman

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

8/10 Good

Zoe

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Family stay

The room was a very good size for a small family in a great location. The bed was quite hard so may not be comfortable for everyone. We made good use of the nespresso coffee machine. Quite a lot of traffic noise at night. Would've been great if there had a been a mini fridge in the room so we could keep milk for our little one.
Stayed 2 nights in Aug 2025

8/10 Good

Peter

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Mattress sank in the middle and lights on the balcony didn't work otherwise OK
Stayed 1 night in Aug 2025

6/10 Okay

YORK

Travelled with family
Liked: Cleanliness, staff & service
Stayed 5 nights in Jul 2025

2/10 Terrible

Brian

Travelled with family
Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Misleading listing and unhelpful staff

The hotel room was significantly smaller than what is advertised. I asked the front desk about it and they said they only have a couple rooms that size and most guests get smaller rooms than they advertise. There wasn't enough space to walk around the sides of the bed or open the bathroom door more than a foot. The shower and sink drains were slow and backed up quickly. I asked if maintenance could fix the drains and the front desk ignored the request. The hot and cold lines were also backwards.
Stayed 3 nights in Jul 2025

8/10 Good

Alison

Stayed 2 nights in Jun 2025

8/10 Good

Verified traveller

Travelled with group
Liked: Cleanliness, staff & service, room comfort
Nice hotel in a good location, breakfast was a little disappointing, no hot option or full English as we would’ve expected for the price
Stayed 2 nights in Jul 2025

8/10 Good

Amy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jul 2025

6/10 Okay

Damien

Liked: Cleanliness, property conditions & facilities, room comfort

The little things that made it miserable

It was okay at best, arrived to a modern looking beautifully air conditioned reception, staff were friendly but didn’t give any info around breakfast times etc. Got to the room which was at 23degrees and air con set to lowest it could be, once we returned later in the night it had risen to 26degrees……… bathroom was clean and nice but had a drain smell to it, also shower had little water pressure. Balcony was nice addition although privacy screens both sides would have been nice. I noticed they tried charging my card in the middle of the night which confused me, turned out the receptionist at arrival charged the wrong amount, instead of apologising I was just told I had an outstanding charge to pay as if it was my fault! Also hotels.com booking said breakfast was included in the booking but when we arrived for breakfast we were told we hadn’t paid for it! All in all, the hotel was nice, modern and clean but too many little things let it down, I wouldn’t be rushing back to an ibis anytime soon.
Stayed 1 night in Jul 2025

10/10 Excellent

JOHN

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Patricia, Brighton

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Super location and hotel is everything you need from comfy bed, great reception team and very clean.
Stayed 1 night in Jun 2025

4/10 Poor

Brie

Liked: Staff & service
Disliked: Cleanliness, amenities, property conditions & facilities
Unfortunately my room was quite dirty, dust all over the cups teaspoons and tray they were on, dust on the ledge below the mirror in the bathroom, dirty toilet, dirty bathroom tap, hair on the bathroom floor, shower drain was removed and left on the shower floor not sure why. opened one of the long life milks and it was lumpy. Staff were very kind and friendly though on arrival and checking out. Walkable to Kensington gardens or some nice cafes
Stayed 1 night in Jun 2025

10/10 Excellent

Marie Jean

Travelled with partner, Travelled with group
Liked: Cleanliness, amenities, property conditions & facilities
I like the interiors. Customer Service is great, very helpful staff. Most of all breakfast spread is fantastic! The establishment is very clean and orderly, and i love the interior of the room, the lobby, the breakfast area. Special mention is EVA, the lady the staff assigned at the breakfast area. She is very polite, friendly and accomodating. Excellent service!
Stayed 1 night in Jun 2025

10/10 Excellent

Warwick

Liked: Cleanliness, staff & service, property conditions & facilities
Great spacious room and check out time too
Stayed 1 night in Jun 2025

10/10 Excellent

Lou Janssen

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location was excellent especially for the price point
Stayed 1 night in May 2025

10/10 Excellent

Lisa

Travelled with partner, Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely clean and modern hotel. Minutes from the station. Perfect to walk to museums and The Royal Albert Hall. Will definitely visit again.
Stayed 1 night in May 2025

8/10 Good

Laura

Liked: Cleanliness, amenities, property conditions & facilities
Great location for RAH.
Stayed 1 night in May 2025

8/10 Good

Mary

Travelled with family
Liked: Property conditions & facilities, room comfort
Our first allocated room was on the basement level and although the room was clean and tidy there was a very unpleasant odour in the room. Probably due to lack of airing. The room we were subsequently allocated was clean and tidy. Room lighting dull. Brighter lighting needed. No towel rails in bathroom therefore nowhere to hang wet towels.
Stayed 1 night in May 2025

8/10 Good

Erica

Travelled with family
Liked: Cleanliness, amenities, property conditions & facilities
The location is excellent ,just a short walk to the Natural History Museum and the V& A museum, The room was good ,clean ,comfortable beds ,decent bathroom but it was a little dark and at times a bit too warm .The staff were always helpful and pleasant .I must give a special mention to the girls serving breakfast excellent customer service . The continental breakfast was very good with a wide range of options but the only snacks on offer for later were Pizzas ,OK if you like them .
Stayed 2 nights in May 2025

10/10 Excellent

Cathryn

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, only 2 mins walk from Gloucester Road underground station. Room was very comfortable and quiet considering we were in London. Would definitely stay again, shops on the doorstep.
Stayed 3 nights in May 2025

10/10 Excellent

Will

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect for a quick stop in central london

Room was compact but for the price in central London, mlre than acceptable!
Stayed 1 night in Apr 2025

10/10 Excellent

Artavazd, West Hollywood

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Apr 2025

8/10 Good

HOI MING ROSSETTI

Stayed 1 night in Apr 2025

6/10 Okay

HOI MING ROSSETTI

Travelled with family
Liked: Staff & service
The bathroom was not clean enough. I heard water running in the water pipes at midnight. Loction is great, just 2 mins away from metro link.
Stayed 1 night in Apr 2025