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Gem Fitzrovia Hotel

4.0 star property
Family-friendly hotel with 24-hour front desk and coffee shop/cafe

Photo gallery for Gem Fitzrovia Hotel

Front of property - evening/night
Exterior
Bar (on property)
Bar (on property)
Triple Room

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk
  • Housekeeping
The current price is AU$329
includes taxes & fees
24 Aug - 25 Aug

Explore the area

View map
20-28 Bolsover Street, London, England, W1W 5NB
  • The British Museum
    ‪15 min walk‬
  • Piccadilly Circus
    ‪19 min walk‬
  • Hyde Park
    ‪19 min walk‬
  • London (LHR-Heathrow)
    ‪36 min drive‬

Room options

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
  • 15 sq m
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Triple Room

Triple Room

9.0 out of 10
Wonderful
(4 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
  • 20 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Double Sofa Bed

View all photos for Superior Single Room

Superior Single Room

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
Blackout curtains
  • 15 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Double Room

Superior Double Room

Superior Double Room

8.6 out of 10
Excellent
(49 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
  • 15 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Double Room

View from room

Executive Double Room

9.0 out of 10
Wonderful
(6 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
  • 18 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cots/infant beds
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
  • 18 sq m
  • Sleeps 3
  • 2 Twin Beds

View all photos for Superior Twin Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Superior Twin Room

  • Sleeps 2

View all photos for Superior Single Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Superior Single Room

  • Sleeps 1

View all photos for Executive Twin Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Triple Room

  • Sleeps 3

View all photos for Executive Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Superior Double Room

  • Sleeps 2

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About the area

London

A family-friendly stay in London awaits you at Gem Fitzrovia Hotel. Within a 10-minute stroll you'll find Oxford Circus and The British Museum within a 30-minute walk. Highlights at this hotel include a restaurant and in-room free WiFi. .The restaurant, XX-XXVIII Restaurant, serves international cuisine and is open for breakfast, lunch and dinner. The hotel's own lounge bar is a nice place to enjoy a drink. 139 square feet (13 square metres) of event facilities include 3 meeting rooms and conference space, and other business amenities include a business centre. Additionally, you'll find free Wi-Fi in public areas, a coffee shop/cafe and a snack bar/deli. Continental breakfast is available on weekdays between 7:00 AM and 10:00 AM and on weekends between 8:00 AM and 10:30 AM. .Places within a 30-minute walk of this 4-property class London City Centre hotel include Piccadilly Circus and Hyde Park.

What's nearby

  • The British Museum - 15 min walk - 1.3 km
  • Piccadilly Circus - 19 min walk - 1.6 km
  • Hyde Park - 19 min walk - 1.6 km
  • Buckingham Palace - 6 min drive - 3.0 km
  • Big Ben - 6 min drive - 3.1 km

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪The Junction Bar & Restaurant - ‬1 min walk
  • ‪Pret a Manger - ‬2 min walk
  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪Starbucks - ‬2 min walk
  • ‪Kibele Restaurant - ‬1 min walk

About this property

Gem Fitzrovia Hotel

Family-friendly hotel with 24-hour front desk and coffee shop/cafe
There's a restaurant on site, as well as a coffee shop/cafe and a snack bar/deli. You can enjoy a drink at the bar/lounge. A business centre and 3 meeting rooms are available.

WiFi and wired Internet are free in public spaces. Event space at this hotel measures 139 square feet (13 square metres) and includes conference space. Multilingual staff, tour/ticket assistance, and concierge services are also featured at the family-friendly Gem Fitzrovia Hotel.

This 4-star London hotel is smoke free.

  • 86 guestrooms or units
  • 4 levels
  • 139 sq ft of conference space
  • 13 sq. m of conference space
  • Deli
  • Childcare (surcharge)
  • Business facilities
  • Conference space
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Express check-out
  • Staff members are multilingual
  • Storage area for luggage
  • Front desk safe
  • Tour and ticket information
  • Concierge
  • Newspapers in lobby (free)
  • Bellhop
  • Lift
  • No smoking on site
  • Bar or lounge
  • Coffee shop
  • Dining venue
Gem Fitzrovia Hotel offers 86 air-conditioned accommodations with a safe and free newspapers. Each accommodation is individually decorated. Flat-screen televisions come with cable channels. Bathrooms include a combined bath/shower unit, designer toiletries, complimentary toiletries and hairdryers.

Guests can surf the web using complimentary wired and wireless Internet access. Business-friendly amenities include desks and telephones. Additionally, rooms include coffee/tea makers and blackout curtains. Hypo-allergenic bedding and an iron/ironing board can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

Languages

English, French, German

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  • Restaurant
  • Air conditioning
  • Gym
4.2 out of 5, Very good, 1,931 reviews
The price is AU$285
includes taxes & fees
25 Aug - 26 Aug
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • No on-site parking available
  • Onsite parking includes off-street options

Food and drink

  • Continental breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 19.50 to 24.50 per person
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • Highchair
  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business centre

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in and check-out are available
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

  • No pets allowed, but service animals are welcome

Children and extra beds

  • Children are welcome.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for continental breakfast: approximately GBP 19.50 to 24.50 per person
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates)
This property accepts credit cards, debit cards and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. No on-site parking is available. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guest room reservation. Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property/stay dates). This property accepts Visa, Mastercard, American Express, Diners Club, JCB International, debit cards and cash. For guests' safety, the property includes a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system and a first aid kit in all accommodation. Cashless payment methods are available for all transactions and guests can access their rooms with a mobile device.

We should mention

  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

What is the cancellation policy at Gem Fitzrovia Hotel?

Gem Fitzrovia Hotel offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Gem Fitzrovia Hotel?

As of 18 Aug 2025, prices found for a 1-night stay for 2 adults at Gem Fitzrovia Hotel on 24 Aug 2025 start from AU$329.09, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is Gem Fitzrovia Hotel family-friendly?

You bet! With amenities such as babysitting services and laundry facilities, as well as highchairs and childcare services in the guestrooms, it's no surprise that Gem Fitzrovia Hotel is a hit with families.

Does Gem Fitzrovia Hotel serve breakfast?

Yep, continental brekkie is on offer weekdays between 7:00 AM and 10:00 AM and weekends from 8:00 AM to 10:30 AM.

Is there a free airport shuttle available at Gem Fitzrovia Hotel?

No, Gem Fitzrovia Hotel does not offer an airport shuttle service.

Is there a bar or restaurant at Gem Fitzrovia Hotel?

Yep, they've got a lounge bar and an onsite restaurant that serves international cuisine. Pre dinner cocktails anyone?

What time are check-in & check-out at Gem Fitzrovia Hotel?

Check-in begins at 3:00 PM. Check-out time is 11 AM.

Are pets allowed at Gem Fitzrovia Hotel?

No, only service animals are allowed.

Gem Fitzrovia Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 520 out of 1001 reviews
Rating 8 - Good. 325 out of 1001 reviews
Rating 6 - Okay. 91 out of 1001 reviews
Rating 4 - Poor. 44 out of 1001 reviews
Rating 2 - Terrible. 21 out of 1001 reviews

9.2/10

Cleanliness

8.8/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.4/10

Eco-friendliness

Reviews

10/10 Excellent

Rasim Ali

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in May 2025

6/10 Okay

Debbie

Travelled with family
Liked: Cleanliness
Disliked: Property conditions & facilities
The reception staff weren't overly friendly, although the hotel was clean, it was soulless, breakfast was average, certainly didn't reflect the amount paid
Stayed 1 night in May 2025

8/10 Good

Valery

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location and lovely room
Stayed 1 night in May 2025

10/10 Excellent

Mark

Stayed 1 night in Apr 2025

10/10 Excellent

Marcia

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Highly recommend

Had a great stay at Gem Fitzrovia! Rooms were clean and quiet. Breakfast buffet was good. Employees were great (especially Niluka at breakfast). Nice neighborhood and close to tube station.
Stayed 7 nights in May 2025

10/10 Excellent

MISS

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A little gem in London

Easy check in. Friendly staff. Room was lovely and bright and clean.
Stayed 1 night in May 2025

8/10 Good

Erika

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 5 nights in Apr 2025

6/10 Okay

caroline

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Room comfort

Uncomfortable beds like concrete

We booked a superior twin, the room was clean but there was blood stains on the duvet, the beds and pillows were so hard our backs were killing us in the morning. In fact you sat on the bed and there was no give, after falling down the stairs at home laying and sitting on something this hard did not help. The only good thing for me was the location for the places we were visiting. I would not stay here again.
Stayed 1 night in May 2025

10/10 Excellent

Carl

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice stay

Great stay Staff very welcoming. Room lovely, breakfast excelent. Thanks
Stayed 1 night in May 2025

10/10 Excellent

Carolyn, Del Rio

Travelled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Flew in to London and got the express to painting then easy Tube to Great Portland Street. Hotel was a short walk. We took advantage of service to leave baggage on site before our check in time so we could wander and get lunch. Back for an early noon check in and some catch up sleep. Walked around Regents Park and up to Camden for a lovely dinner and stroll along the canal. Today we will again use the hotel to hold luggage after check out until we are ready to head back to the train station. Staff have been incredibly helpful and cheery.
Stayed 1 night in May 2025

10/10 Excellent

Verified traveller

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Bank holiday break

Very comfortable and spacious room with plenty of toiletries provided. Friendly helpful staff. Quiet location but easy to walk to eg Camden, Oxford St, etc and good variety of coffee shops and restaurants close by.
Stayed 2 nights in May 2025

10/10 Excellent

Ted T

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel stay

Amazing experience, love the service, condition and location of this cozy hotel.
Stayed 4 nights in Apr 2025

10/10 Excellent

Ryan

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Apr 2025

10/10 Excellent

Samantha

Stayed 1 night in Apr 2025

8/10 Good

Howard

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Tourist break

London break to sightsee and go to the theatre. A good base to tour from.
Stayed 3 nights in Mar 2025

10/10 Excellent

Verified traveller

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Apr 2025

10/10 Excellent

Kimberly

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Apr 2025

8/10 Good

stephen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
very nice stay
Stayed 2 nights in Apr 2025

10/10 Excellent

Nicoline

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Apr 2025

10/10 Excellent

Iain

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Overnight stay

Excellent. From the lovely doorman & check in lady to the bar & breakfast service staff, so friendly and efficient. Definitely a Gem of a hotel, First Class
Stayed 1 night in Apr 2025

10/10 Excellent

Abrham keano

Travelled with family
Stayed 3 nights in Apr 2025

8/10 Good

Pierre

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A pleasant stay

We had a pleasant stay at this hotel. The beds were comfortable, the room clean, and the breakfast good. The only notable issues were the elevators (one of the two was frequently stopped).
Stayed 3 nights in Apr 2025

8/10 Good

Verified traveller

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Feb 2025

10/10 Excellent

Anthony

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great traditional hotel in a fab location

A lovely traditional hotel in a great location. Clean, good standard quiet room. Staff were polite and efficient. A great stay will return.
Stayed 1 night in Apr 2025

10/10 Excellent

Louise

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Apr 2025