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La Serena Hotel

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Seasonal outdoor pool, open 8:00 AM to 8:30 PM, pool umbrellas
La Serena Suite | Terrace/patio
Breakfast and dinner served
La Serena Suite
Family Room, Balcony
Luxury
5.0 star property
10

Exceptional

Luxury hotel near Forte dei Marmi Beach

Consider a stay at La Serena Hotel and take advantage of a free breakfast buffet, a coffee shop/cafe and a garden. For some rest and relaxation, visit the hot tub. The on-site restaurant, The Ikon Bar, offers breakfast and dinner. Free in-room WiFi, with a speed of 100+ Mbps (good for 1–2 people or up to 6 devices), is available to all guests, along with laundry facilities and a bar.

Popular amenities

  • Pool
  • Spa pool
  • Breakfast included
  • Parking included
  • Free Wi-Fi
  • Restaurant
The current price is AU$846
includes taxes & fees
17 May - 18 May

Explore the area

View map
Via Matteo Civitali 51, Forte dei Marmi, LU, 55042
  • Place, Ugo Guidi Museum
    ‪2 min walk‬
  • Place, Forte dei Marmi Beach
    ‪8 min walk‬
  • Place, Villa Bertelli
    ‪10 min walk‬
  • Airport, Pisa (PSA-Galileo Galilei)
    ‪54 min drive‬

Room options

View all photos for La Serena Suite

La Serena Suite

La Serena Suite

  • Partial sea view
  • 120 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 2 Single Beds

View all photos for Spa Suite

Spa Suite

Spa Suite

  • Partial sea view
  • 80 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed and 1 Single Bed

View all photos for Deluxe Garden view with Terrace

Hypo-allergenic bedding, down duvets, pillow-top beds, minibar

Deluxe Garden view with Terrace

  • Garden view
  • 24 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite

Hypo-allergenic bedding, down duvets, pillow-top beds, minibar

Junior Suite

  • Mountain view
  • 34 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Junior Suite with Terrace

Junior Suite with Terrace | View from room

Junior Suite with Terrace

  • 39 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Single Bed

View all photos for One Bedroom Suite Mountain View

One Bedroom Suite Mountain View

One Bedroom Suite Mountain View

  • Mountain view
  • 45 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for One-Bedroom Suite with Terrace

Hypo-allergenic bedding, down duvets, pillow-top beds, minibar

One-Bedroom Suite with Terrace

  • Garden view
  • 45 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Garden room with Terrace

Hypo-allergenic bedding, down duvets, pillow-top beds, minibar

Garden room with Terrace

  • Garden view
  • 45 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

About the area

Forte dei Marmi

A luxury stay in Forte dei Marmi awaits you at La Serena Hotel. Within steps you'll find Ugo Guidi Museum and Forte dei Marmi Beach within a 10-minute stroll. Highlights at this hotel include free buffet breakfast, a restaurant and free self-parking. .The seafood restaurant, The Ikon Bar, is open for breakfast and dinner. For a drink, you can stop by the hotel's own lounge bar. Enjoy the 24-hour gym, Hot tub, seasonal outdoor swimming pool and pool loungers. Additionally, you'll find free Wi-Fi in public areas, a coffee shop/cafe and coffee/tea in a common area. Each morning free breakfast is served. .With a stay at this 5-property class Forte dei Marmi hotel, you'll be 22.1 km (13.7 mi) from Viareggio Beach.

What's nearby

  • Ugo Guidi Museum - 2 min walk - 0.2 km
  • Forte dei Marmi Beach - 8 min walk - 0.7 km
  • Villa Bertelli - 10 min walk - 0.8 km
  • Church of San Francesco - Capuchin Friars Monastery - 14 min walk - 1.2 km
  • Forte dei Marmi Fortress - 3 min drive - 2.1 km

Getting around

  • Forte dei Marmi Seravezza - Querceta Station - 8 min drive
  • Pisa (PSA-Galileo Galilei) - 40 min drive

Restaurants

  • ‪Bar Merusi - ‬15 min walk
  • ‪Panificio Drago di Drago Lorenzo - ‬18 min walk
  • ‪Gilda Ristorante - ‬9 min walk
  • ‪Caffé Mazzini - ‬12 min walk
  • ‪Quarto Platano - ‬7 min walk

About this property

La Serena Hotel

As a guest of La Serena Hotel, you'll find a seasonal outdoor pool, a hot tub, a 24-hour fitness centre, and complimentary bicycles. Along with a restaurant, there's a coffee shop/cafe on site. You can enjoy a drink at the bar/lounge. Free breakfast is available daily. WiFi is free in public spaces.

The luxury La Serena Hotel also features a garden, coffee/tea in common area, and concierge services. Self parking is free.

This 5-star Forte dei Marmi hotel is smoke free.

  • 28 guestrooms or units
  • Buffet breakfast (free)
  • Poolside lounge chairs
  • Umbrellas for the pool
  • Coffee in lobby
  • Self-service laundry
  • Front desk (24 hours)
  • Storage area for luggage
  • Concierge
  • Pool or billiards table
  • Garden
  • Lift
  • No smoking on site
  • Bar or lounge
  • Dining venue
La Serena Hotel offers 28 air-conditioned accommodations with minibars and laptop-compatible safes. Pillowtop beds feature down duvets. A pillow menu is available. Satellite televisions are provided. Bathrooms include a shower with a rainfall showerhead, bathrobes, slippers and designer toiletries.

This Forte dei Marmi hotel provides complimentary wireless Internet access, with a speed of 100+ Mbps (good for 1–2 people or up to 6 devices). Business-friendly amenities include telephones along with free local calls (restrictions may apply). Additionally, rooms include a hairdryer and blackout curtains. In-room massages, hypo-allergenic bedding and change of towels can be requested. Housekeeping is provided on a daily basis.

Similar properties

Poolside bar
UNA Hotels Forte dei Marmi
Forte dei Marmi
  • Pool
  • Pet-friendly
  • Parking included
  • Free Wi-Fi
4.3 out of 5, Excellent, 95 reviews
The price is AU$166
includes taxes & fees
20 May - 21 May
UNA Hotels Forte dei Marmi

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Free uncovered self parking on site
  • Limited on-site self parking
  • Wheelchair-accessible parking available

Food and drink

  • Free buffet breakfast available daily 7:30 AM to noon
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas

Restaurants on site

  • The Ikon Bar

Things to do

  • 24-hour gym
  • Billiards/pool table
  • Free bicycle rentals
  • Hot tub
  • Seasonal outdoor pool

Family friendly

  • Fenced pool
  • Laundry facilities
  • Seasonal outdoor pool

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Laundry facilities
  • Luggage storage

Guest services

  • Change of towels on request
  • Concierge services
  • Housekeeping (daily)

Outdoors

  • Garden
  • Outdoor furniture
  • Pool loungers
  • Pool umbrellas

Spa

  • In-room massages

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • 10 accessible parking spaces
  • Doorbell and phone notification
  • Front entrance ramp
  • Hardwood flooring in room
  • Lift (61 centimetre wide door)
  • Visual doorbell notification
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business centre
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible pool
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible registration desk (80 centimetre high)
  • Wheelchair-accessible restaurant

More

  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Down comforter
  • Hypo-allergenic bedding
  • Pillow menu
  • Pillowtop mattress

Bathroom

  • Designer toiletries
  • Dressing gowns
  • Hair dryer
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste
  • Towels provided

Entertainment

  • Satellite channels

Food and drink

  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning
  • Electrical adapters
  • Free local calls
  • Heating
  • Laptop-compatible safe
  • Mobile key entry
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: 1:00 AM
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
This property doesn't offer after-hours check-in
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city and collected at the property. This tax is adjusted seasonally and might not apply all year round. Other exemptions or reductions may apply. For more details, please contact the property using the information on the reservation confirmation received after booking.
  • A tax is imposed by the city: From 16 September to 31 May, EUR 0.00 per person, per night, up to 7 nights. This tax does not apply to children under 15 years of age.
  • A tax is imposed by the city: From 1 June to 15 September, EUR 5.00 per person, per night, up to 7 nights. This tax does not apply to children under 15 years of age.

We've listed all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express and cash. For guests' safety, the property includes a fire extinguisher in all accommodation. Guests can access their rooms with a mobile device.

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • The seasonal pool will open on 24 April and close on 01 October.
  • Pool access available from 8:00 AM to 8:30 PM

National rating

This property has received its official star rating from the local rating authority.

Frequently asked questions

What is the cancellation policy at La Serena Hotel?

La Serena Hotel offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at La Serena Hotel?

As of 4 May 2026, prices found for a 1-night stay for 2 adults at La Serena Hotel on 17 May 2026 start from AU$846, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at La Serena Hotel?

Yep, La Serena Hotel has a free self car park.

Are there any beaches close to La Serena Hotel?

Yep, La Serena Hotel is a short 8-minute walk from Forte dei Marmi Beach.

Does La Serena Hotel have a pool?

La Serena Hotel has a seasonal outdoor pool. Grab your bathers and lounge poolside while enjoying under the shade of an umbrella. The pool is open 8:00 AM to 8:30 PM (Seasonal outdoor pool open from April 24 to October 01).

What makes La Serena Hotel a romantic place to stay?

1 hot tub and a lounge bar, as well as rainfall showerheads and pillowtop beds in the guestrooms, help set the scene for a romantic weekend at La Serena Hotel.

Does La Serena Hotel serve breakfast?

Sure does, free buffet breakfast is on offer daily from 7:30 AM to noon.

Is there a free airport shuttle available at La Serena Hotel?

No, La Serena Hotel does not offer an airport shuttle service.

Is there a bar or restaurant at La Serena Hotel?

Yep, they've got a lounge bar and an onsite restaurant that serves breakfast and dinner.

What time are check-in & check-out at La Serena Hotel?

Check-in begins at 3:00 PM. Check-out time is 11:00 AM.

Are pets allowed at La Serena Hotel?

No, pets are not allowed.

La Serena Hotel Reviews

Reviews

10

Exceptional

Rating 10 - Excellent. 3 out of 3 reviews
Rating 8 - Good. 0 out of 3 reviews
Rating 6 - Okay. 0 out of 3 reviews
Rating 4 - Poor. 0 out of 3 reviews
Rating 2 - Terrible. 0 out of 3 reviews

10/10

Cleanliness

10/10

Staff & service

8.0/10

Amenities

9.4/10

Property conditions & facilities

Reviews

10/10 Excellent

Verified traveller

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 2 nights in Sep 2024

10/10 Excellent

Outlook

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in Sep 2025

10/10 Excellent

Getulio

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
maravilhosa, hotel lindo, aconchegante, funcionários simpáticos, especialmente o Roberto muito prestativo e ainda fala em português
Stayed 3 nights in May 2025