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Floren Hotel

Property class: 5 and above

Photo gallery for Floren Hotel

A balcony with a chair, a table, and a glass of orange juice.
A hotel entrance with a sign reading "FLOREN" and a visible room number "17".
A modern lobby with teal chairs, a red armchair, and a potted plant.
A modern kitchen with dark cabinetry, a central island, and teal chairs.
A modern hotel room with a grey sofa, a small round table with a wine glass, and a view of a historic building through a window.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Free Wi-Fi
  • Parking available
  • Business services
The current price is AU$312
includes taxes & fees
2 Dec - 3 Dec

Explore the area

View map
Via Panzani, 17, Florence, FI, 50123
  • Place, Piazza di Santa Maria Novella
    ‪2 min walk‬
  • Place, Cathedral of Santa Maria del Fiore
    ‪5 min walk‬
  • Place, Piazza del Duomo
    ‪6 min walk‬
  • Airport, Florence (FLR-Peretola)
    ‪11 min drive‬

Room options

View all photos for Classic Room

A hotel room with a large bed, a small table with a lamp, a chair, and a vase with flowers.

Classic Room

9.6 out of 10
Exceptional
(33 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Business Room

A neatly made bed with a headboard, a potted plant on a side table, and a window with curtains.

Business Room

10.0 out of 10
Exceptional
(1 review)
  • 17 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Queen Bed

View all photos for Deluxe Room

A hotel room with a large bed, two red chairs, a small table with a vase and wine glasses, and a bench.

Deluxe Room

9.2 out of 10
Wonderful
(5 reviews)
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite

A hotel room with a large bed, a flat-screen TV mounted on the wall, a bathroom with a mirror and sink, and a view of a building outside.

Junior Suite

9.2 out of 10
Wonderful
(5 reviews)
  • 30 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Single Sofa Bed

View all photos for Deluxe Suite

A hotel room with a bed, a red sofa, two armchairs, a small table with a plate of food and two wine glasses, and a vase with flowers.

Deluxe Suite

  • 40 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Suite

Room

Suite

  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Deluxe Terrace

A modern hotel room with a large bed, a small table with a cup and saucer, a chair, and a balcony with curtains.

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

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About the area

Florence

A luxury stay in the heart of Florence awaits you at Floren Hotel. Within steps you'll find Piazza di Santa Maria Novella and Piazza del Duomo within a 10-minute stroll. Highlights at this hotel include free buffet breakfast, a restaurant and a bar/lounge. .This smoke-free hotel offers free WiFi in public areas, concierge services and a 24-hour front desk. Additionally, you'll find a free manager's reception, a coffee shop/cafe and a snack bar/deli. Each morning free breakfast is served. There's also the convenience of valet parking. .Attractions within a 10-minute walk of this 5-property class Historic Centre of Florence hotel include Ponte Vecchio and Cathedral of Santa Maria del Fiore.

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Basilica of Santa Maria Novella - 3 min walk - 0.3 km
  • Piazza della Repubblica - 3 min walk - 0.3 km
  • Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
  • Piazza del Duomo - 6 min walk - 0.6 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Peretola Airport (FLR) - 21 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪Osteria e Vinaino Cicalone - ‬2 min walk
  • ‪Ristorante Storico Sabatini - ‬1 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Cantinetta Antinori - ‬2 min walk

About this property

Floren Hotel

Along with a restaurant and a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Free breakfast is served daily, and guests can also enjoy a free nightly manager's reception. A computer station is on site and WiFi is free in public spaces.

Multilingual staff, tour/ticket assistance, and coffee/tea in common area are also featured at the luxury Floren Hotel. Parking is available for a fee. A complete renovation of Floren Hotel was completed in June 2024.

This 5-star Florence hotel is smoke free.

  • 33 guestrooms or units
  • 7 levels
  • Built in 1200
  • Buffet breakfast (free)
  • Manager's reception (free)
  • Deli
  • Coffee in lobby
  • Dry cleaning
  • Front desk (24 hours)
  • Staff members are multilingual
  • Storage area for luggage
  • Tour and ticket information
  • Concierge
  • Computer for guest use
  • Bellhop
  • Lift
  • No smoking on site
  • Bar or lounge
  • 1 conference room
  • Dining venue
Floren Hotel offers 33 air-conditioned accommodations with minibars and laptop-compatible safes. Pillowtop beds feature down duvets and premium bedding. A pillow menu is available. 43-inch Smart televisions come with satellite channels.

Bathrooms include a shower with a rainfall showerhead, bathrobes, slippers and bidets. Guests can surf the web using the complimentary wireless Internet access (speed: 100+ Mbps (good for 1–2 people or up to 6 devices)). Additionally, rooms include espresso makers and complimentary bottles of water. Change of towels and change of bedsheets can be requested. A nightly turndown service is provided and housekeeping is offered on a daily basis.

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includes taxes & fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transport

  • Valet parking on site (EUR 60 per night; includes in/out privileges)
  • Limited on-site valet parking

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Braille/raised signage
  • Hardwood flooring in room
  • Lift (73 centimetre wide door)
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk (90 centimetre high)
  • Wheelchair-accessible restaurant

More

  • 7 floors
  • Banquet hall
  • Built in 1200
  • Renovated entire property - June 2024
  • Smoking not allowed
  • Traditional architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bidet
  • Dressing gowns
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Connecting rooms available
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Phone
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age - 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

  • No pets allowed

Children and extra beds

  • Children are welcome.

Payment types

  • American Express
  • Diners Club
  • Mastercard
  • Visa

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Valet parking fee: EUR 60 per night (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children. If you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room. This property accepts Visa, Mastercard, American Express, Diners Club and cash. For guests' safety, the property includes a fire extinguisher in all accommodation.

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • Connecting/adjoining rooms are subject to availability and can be requested by contacting the property at the number on your booking confirmation.

Property class

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence

Frequently asked questions

What is the cancellation policy at Floren Hotel?

Floren Hotel offers free cancellation on select room rates. Check out the cancellation policy for more info.

How much does it cost to stay at Floren Hotel?

As of 1 Nov 2026, prices found for a 1-night stay for 2 adults at Floren Hotel on 2 Dec 2026 start from AU$312, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is parking available at Floren Hotel?

Yep, Floren Hotel has valet parking with in/out privileges for EUR 60 per night.

What makes Floren Hotel a romantic place to stay?

A lounge bar and 24-hour room service, as well as rainfall showerheads and pillowtop beds in the guestrooms, help set the scene for a romantic weekend at Floren Hotel.

Does Floren Hotel serve breakfast?

Yeah, complimentary buffet brekkie is on offer daily from 7:00 AM to 11:00 AM.

Is there a free airport shuttle available at Floren Hotel?

No, Floren Hotel does not offer an airport shuttle service.

Is there a bar or restaurant at Floren Hotel?

Yep, they've got a lounge bar and an onsite restaurant.

What time are check-in & check-out at Floren Hotel?

Check-in begins at 3:00 PM. Check-out time is noon.

Are pets allowed at Floren Hotel?

No, pets are not allowed.

Floren Hotel Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 218 out of 276 reviews
Rating 8 - Good. 42 out of 276 reviews
Rating 6 - Okay. 6 out of 276 reviews
Rating 4 - Poor. 6 out of 276 reviews
Rating 2 - Terrible. 4 out of 276 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.4/10

Amenities

9.6/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location , great room , very kind staff .
Stayed 2 nights in Apr 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Great location very nice hotel!
Stayed 3 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was beautiful and clean but a bit on a small size. The stuff was very helpful and friendly. The breakfast was delicious.
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We stayed at this property for 2 nights. Check in was easy. The staff was very accommodating and kind. The restaurant was fabulous. The servers were very wonderful. The rooms were fabulous. The beds were comfortable, and the bathroom had everything you could need. Wonderful stay!!
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fabulous property!
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Comfortable and accommodating. Friendly staff and service.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Great location, friendly staffs and clean room:)
Stayed 4 nights in Oct 2025
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was very nice. The location in the city center and very close to the train stay was great. The breakfast selection was awesome. However it is on a very busy and loud street.
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Excelente hotel and service
Stayed 2 nights in Sep 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property, excellent staff, and so convenient to the train station and other sites.
Stayed 1 night in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a beautiful and clean hotel with an awesome staff. They are extremely helpful. The breakfast was exactly what we needed to get fueled for the long sightseeing days. It is an easy 5 minute walk from the train station. It is also walkable to all the important historical sites. I would definitely stay here again
Stayed 4 nights in May 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location, excellent staffs, and clean room. But from my room's window I could see nothing.
Stayed 4 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The location is good and staffs are extremely friendly
Stayed 1 night in Aug 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
One well think hotel room, very new with one wonderful restaurant at value for money.
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were amazing. A++++ service and attention to details. I asked them to deliver a bouquet of flower to the room and despite not giving them too much time they delivered. And they went above and beyond by surprising us with a cake in the afternoon. They also were excellent by booking us 2 roof top locations for drinks. Their recommendation was great.
Stayed 4 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, great location and brilliant staff.
Stayed 2 nights in Jun 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Great location and the staff was very nice
Stayed 4 nights in Oct 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is friendly and helpful. Handwritten notes in the room. Even the maid wrote a thank you note for a tip. Breakfast is good and espresso is too. Convenient location.
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything is great other than the smell at the Lobby. Helpful staff and comd
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic hotel, very close to train station and all sites. The staff was great, the room was quite large for European standards, and the breakfast was absolutely amazing. So many buffet options and complimentary a la carte options. We loved our stay. We loved staying here and would do so again.
Stayed 2 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable and convenient to all the major sites in Florence.
Stayed 3 nights in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Ivan at the restaurant was so helpful and accommodating. It made our stay even better. The hotel was perfect.
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, very helpful staff, clean & modern.
Stayed 2 nights in Oct 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing experience
Stayed 13 nights in Dec 2025
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice staff and great breakfast. Clean and nice, rooms are small but nice.
Stayed 3 nights in Jul 2025