U&Me, BW Signature Collection

4.0 star property
Eco-certified hotel with free breakfast and fitness centre

Photo gallery for U&Me, BW Signature Collection

Front of property – evening/night
Deluxe Room, 2 Single Beds, Non Smoking
Check-in/check-out kiosk
Restaurant
Hallway

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Gym
  • Pet-friendly
  • Housekeeping
  • Free WiFi
The current price is AU$136
includes taxes & fees
28 Sept - 29 Sept

Explore the area

View map
Storgatan 46A, Umea, 90326
  • Utopia
    ‪3 min walk‬
  • Nolia
    ‪18 min walk‬
  • Umeå University
    ‪4 min drive‬
  • Umea (UME)
    ‪6 min drive‬

Room options

Standard Room, 2 Single Beds, Non Smoking

8.6 out of 10
Excellent
(151 reviews)

Highlights

Flat-screen TV
Blackout curtains
Rainfall showerhead
Private bathroom
Hairdryer
Cable/satellite channels
Laptop workspace
Pet friendly
  • 19 sq m
  • Sleeps 2
  • 2 Twin Beds

Junior Suite, 1 Queen Bed, Non Smoking

Highlights

Flat-screen TV
Blackout curtains
Hairdryer
Private bathroom
Bathrobes
Rainfall showerhead
Cable/satellite channels
Laptop workspace
  • Sleeps 3
  • 1 Queen Bed

Deluxe Room, 2 Single Beds, Non Smoking (with Sofabed)

Highlights

Flat-screen TV
Blackout curtains
Rainfall showerhead
Private bathroom
Hairdryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • Sleeps 3
  • 2 Twin Beds

Superior Room, 2 Single Beds, Non Smoking

8.2 out of 10
Very good
(31 reviews)

Highlights

Flat-screen TV
Blackout curtains
Rainfall showerhead
Private bathroom
Hairdryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • 20 sq m
  • Sleeps 2
  • 2 Twin Beds

Deluxe Room, 2 Single Beds, Non Smoking

Highlights

Flat-screen TV
Blackout curtains
Rainfall showerhead
Private bathroom
Hairdryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • Sleeps 3
  • 2 Twin Beds

Standard Room, 1 Single Bed, Non Smoking

8.6 out of 10
Excellent
(23 reviews)

Highlights

Flat-screen TV
Blackout curtains
Rainfall showerhead
Private bathroom
Hairdryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • 19 sq m
  • Sleeps 1
  • 1 Twin Bed

2 Single Beds, Non Smoking, Suprm, Free Wifi

  • Sleeps 2

Superior Room, 2 Twin Beds, Non Smoking

  • Sleeps 2

2 Single Beds, Non Smoking, Standard Room, Free Wifi

  • Sleeps 2

1 Single Bed, Non Smoking, Standard Room, Free Wifi

  • Sleeps 1

2 Single Beds, Non-Smoking, Deluxe Room, Sofabed, Wi-Fi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Chair Bed, Wi-Fi

  • Sleeps 3

1 Queen Bed, Non Smoking, Junior Suite, Desk, Sofa, Flatv, Wifi

  • Sleeps 3

About the area

Umea

U&Me, BW Signature Collection puts you in the heart of Umea, within steps of Väven Cultural Centre and Utopia. Highlights at this eco-friendly hotel include a complimentary breakfast, a restaurant and a bar/lounge. .This pet-friendly hotel offers free WiFi in public areas, a fitness centre and express check-in. Additionally, you'll find a coffee shop/cafe and a snack bar/deli. .Sights within a 10-minute walk of this 4-property class Umea hotel include Umea People's House and Umea City Church.

What's nearby

  • Utopia - 3 min walk - 0.3 km
  • Umea People's House - 3 min walk - 0.3 km
  • Nolia - 18 min walk - 1.6 km
  • Norrland's University Hospital - 4 min drive - 2.3 km
  • Umeå University - 4 min drive - 2.6 km

Getting around

  • Umeå Central Station - 9 min walk
  • Umea (UME) - 7 min drive

Restaurants

  • ‪Basta - ‬1 min walk
  • ‪MAX - ‬3 min walk
  • ‪Taps& Umeå - ‬3 min walk
  • ‪Bodegan - ‬2 min walk
  • ‪Tapas Bar Deli - ‬1 min walk

About this property

U&Me, BW Signature Collection

Eco-certified hotel with free breakfast and fitness centre
Along with a restaurant and a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. Free breakfast is served daily. WiFi is free in public spaces.

A fitness centre, a vending machine, and express check-in are also featured at the eco-certified U&Me, BW Signature Collection.

This 4-star Umea hotel is smoke free.

  • 1 building
  • 162 guestrooms or units
  • 8 levels
  • Buffet breakfast (free)
  • Deli
  • Conference space
  • Express check-in
  • Express check-out
  • Storage area for luggage
  • Lift
  • No smoking on site
  • Bar or lounge
  • Coffee shop
  • Dining venue
U&Me, BW Signature Collection offers 162 accommodations with a safe and a hairdryer. Flat-screen televisions come with digital channels.

Bathrooms include a shower with a rainfall showerhead. Guests can surf the web using complimentary wireless Internet access. Additionally, rooms include an iron/ironing board and blackout curtains. Housekeeping is provided on a daily basis.

Awards and affiliations

Eco-certified property
This property participates in Green Key (Foundation for Environmental Education) – a programme that measures the property's impact on one or more of the following: environment, community, cultural heritage and the local economy.

Similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Height restrictions apply for on-site parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10 AM on weekdays and 7 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Family friendly

  • Snack bar/deli

Conveniences

  • Luggage storage
  • Vending machine

Guest services

  • Housekeeping (daily)

Business services

  • Conference space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Lift
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

Entertainment

  • Flat-screen TV with digital channels

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; check-in end time: midnight
Contactless check-in and check-out are available
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation

Access methods

Private entrance

Pets

  • Pets: SEK 250 per pet, per night
  • Only dogs and cats are allowed
  • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for SEK 250.0 per night.
  • Cots (infant beds) are available for SEK 100.0 per night.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Charges for extra guests may apply and vary according to property policy.
A credit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. The name on the credit card used at check-in to pay for incidentals must be the primary name on the guest room reservation. This property accepts Visa, Mastercard, American Express, Diners Club and debit cards. Cash is not accepted. 
    For guests' safety, the property includes a fire extinguisher, a smoke detector, a security system and a first aid kit in all accommodation. Cashless payment methods are available for all transactions. This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western) guidelines.

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Property is also known as

U Me Umea
U Hotel Umea Me
U&Me Hotel Self Service Check-In Umea
U&Me Hotel Self Service Check-In
U&Me Self Service Check-In Umea
U&Me Self Service Check-In
U&Me Hotel Umea
U&Me Umea
U Me Umea
U Me Hotel Self Service Check In
U&Me BW Signature Collection Hotel Umea
U&Me BW Signature Collection Hotel
U&Me BW Signature Collection Umea
U&Me BW Signature Collection
U&Me, BW Signature Collection Umea
U&Me, BW Signature Collection Hotel
U&Me, BW Signature Collection Hotel Umea

Frequently asked questions

Are there any beaches close to U&Me, BW Signature Collection?

The closest beach to U&Me, BW Signature Collection is Nydalabadet (4.2 km).

How much does it cost to stay at U&Me, BW Signature Collection?

As of 22 Sept 2025, prices found for a 1-night stay for 2 adults at U&Me, BW Signature Collection on 28 Sept 2025 start from AU$136.15, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What makes U&Me, BW Signature Collection a romantic place to stay?

A lounge bar, plus rainfall showerheads in the guestrooms, help set the scene for a romantic weekend at U&Me, BW Signature Collection.

Does U&Me, BW Signature Collection serve breakfast?

Sure does, free buffet brekkie is on offer weekdays between 6:30 AM and 10 AM and weekends between 7 AM and 10:30 AM.

Is there a free airport shuttle available at U&Me, BW Signature Collection?

No, U&Me, BW Signature Collection does not offer an airport shuttle service.

Is there a bar or restaurant at U&Me, BW Signature Collection?

Yep, they've got a lounge bar and an onsite restaurant.

What time are check-in & check-out at U&Me, BW Signature Collection?

Check-in begins at 3 PM. Check-out time is 11 AM.

Reviews

U&Me, BW Signature Collection Reviews

8.6

Excellent

9.0/10

Cleanliness

8.0/10

Staff & service

8.8/10

Amenities

9.0/10

Property conditions & facilities

8.8/10

Eco-friendliness
Rating 10 - Excellent. 530 out of 1075 reviews
Rating 8 - Good. 394 out of 1075 reviews
Rating 6 - Okay. 107 out of 1075 reviews
Rating 4 - Poor. 30 out of 1075 reviews
Rating 2 - Terrible. 14 out of 1075 reviews

Reviews

4/10 Poor

Magnus, Broomfield

Travelled with family
Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025

4/10 Poor

Nina

Stayed 1 night in Jun 2025

10/10 Excellent

Miriam

Business traveller
Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025

10/10 Excellent

Shell

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 5 nights in Apr 2025

10/10 Excellent

Verified traveller

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Dec 2024

10/10 Excellent

Chike

Liked: Cleanliness, property conditions & facilities
The central locations
Stayed 3 nights in Nov 2024

6/10 Okay

Alex, Los Angels

Travelled with family
Liked: Cleanliness
Disliked: Staff & service, amenities
the phone in the makeshift reception doesn’t connect to staff…once connected from mobile phone, you could barely get answers from them!
Stayed 1 night in Aug 2024

10/10 Excellent

Bryan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

One night stay.

We were on a road trip around Sweden. Check in was quick and easy with parking within the building which was very handy. Our room was very nice with a city and river view. The decor of the room was quite modern with a few different features to lots of hotels. The bed was very comfortable with a nice bathroom. Breakfast was very good with lots of choice so no complaints.
Stayed 1 night in Jul 2024

8/10 Good

Les

Travelled with group
Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service

Great Location. Trendy Design, Form over Function

Stayed 1 night in Jul 2024

10/10 Excellent

Miguel

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location was good. I had several options for dinner.

10/10 Excellent

Miguel

Business traveller
Liked: Cleanliness, staff & service, amenities, property conditions & facilities

6/10 Okay

Anna

Stayed 1 night in Aug 2023

10/10 Excellent

Janusz

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
I would prefer that the curtain on the window could be pushed tightly to the wall, because from May the "white nights" slowly start to get longer and the light from the outside disturbs the night rest.
a view from my hotel room located on 12th floor
Stayed 2 nights in May 2023

10/10 Excellent

david

Stayed 1 night in Mar 2023

8/10 Good

dennis, Frisco

Travelled with partner
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
It's unique in that no one works there. When you enter, it's almost like a mall. You'll see signs with "check-in" but these are computers. You're supposed to check in yourself and create your own key. I had an issue with my card not reading properly and had to track someone down from the hotel next door to take my payment. Cool place, but the check in is not for me.

8/10 Good

I

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great, stylish rooms!

Amazing rooms that give you just enough space, but feel homely - great design, right in the centre of town with effortless self check in. Breakfast was really varied, and tasty - good coffee, and great overnight oats! My only comments are that water goes everywhere when showering, and that the ventilation spews out a lot of dust!!
Stayed 1 night in Jan 2023

4/10 Poor

Gun

Travelled with group
Sängarna och utsikten mot älven var bra.Dåligt wifi …dålig anslutning på tv:n…avbrott gång på gång.Inte så rent i badrummet och stopp i handfatet.
Stayed 2 nights in Jun 2025

8/10 Good

Salim

Travelled with family
Liked: Cleanliness, property conditions & facilities, room comfort
Bra hotell och god frukost, digitalt incheckning är ett minus
Stayed 1 night in Jun 2025

10/10 Excellent

Evangelos

Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

8/10 Good

Johan

Travelled with family
Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

6/10 Okay

Bjørn

Liked: Staff & service
Disliked: Property conditions & facilities, room comfort
Stort fint De lux rom, men noe slitt. Blendingsgardinene dekket ikke hele vinduet. Mini soveputer. Oversvømmelse på badet hver gang vi dusjet.
Stayed 2 nights in Jun 2025

10/10 Excellent

Antti

Stayed 2 nights in Jun 2025

8/10 Good

Visa

Stayed 1 night in Jun 2025

10/10 Excellent

Elisabet

Liked: Cleanliness, property conditions & facilities, room comfort
Centralt, bra pris. Härlig frukost.
Stayed 1 night in Jun 2025

8/10 Good

Marcus

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in May 2025