Discover the unique identity of Pag Island on this full-day guided tour from Zadar, focused on culture, tradition, and dramatic landscapes shaped by salt, stone, and wind.

Begin your journey with a guided walk through the historic centre of Pag. Learn why the island has almost no trees and how the bora wind, salt, and harsh terrain have shaped local life and gastronomy for centuries. During the walk, visit the Pag Lace Gallery, where you’ll see examples of traditional handmade lace and learn about this delicate craft passed down through generations of local women. Enjoy some free time for a short coffee break.

Continue to the traditional salt pans to learn how sea salt is harvested and why Pag salt is considered one of the island’s defining products. Hear how salt influences both local agriculture and cuisine, with time to browse and purchase local salt products.

Next, visit a local cheese dairy to discover the storey behind world-famous Pag cheese. Learn how salt, wind, and the island’s environment affect the milk and flavour, enjoy a cheese tasting, and have the opportunity to buy authentic Pag cheese directly from the producer.

Along the way, your guide explains the importance of Pag sheep, which roam freely across the island feeding on aromatic herbs naturally covered with sea salt. This unique diet results in rich milk used for Pag cheese and the highly prized Pag lamb, considered a local delicacy.

Conclude your tour in the remarkable olive groves of Lun. Walk among olive trees over 1,000 years old and enjoy the peaceful atmosphere of this unique natural reserve — a perfect ending to the storey of Pag.