In Blagoevgrad, travellers will enjoy a relaxed walk through the town’s charming historic quarter, often called Varosha. This area offers a glimpse into Bulgaria’s Revival-era heritage, with beautifully preserved houses, narrow cobbled streets, orthodox church dedicated to Virgin Mary and a peaceful, authentic atmosphere away from the busy capital. Guests will stroll along the pedestrian centre, passing local cafés, small shops, restaurants and lively squares where locals gather. The walk may include a visit to traditional architecture sites and quiet corners perfect for photos. There is free time to explore at your own pace—grab a coffee, try a local pastry, have a lunch with local food or simply soak in the laid-back vibe of this university town. Blagoevgrad has two big universities - the American University and the Southwest university. It combines history with a youthful energy, making it a pleasant and refreshing stop between the mountains and the wine tasting experience.

At a local boutique winery near Blagoevgrad, travellers will immerse themselves in the flavours of Bulgarian winemaking in a relaxed and welcoming setting. The visit begins with a short introduction to the winery and its philosophy, where guests learn about local grape varieties and regional traditions. The wine tasting is optional and can be arranged on the spot, with different packages depending on the number of wines and whether food is included. Prices typically range between €12.80 and €28.10 per person, paid directly at the winery. During the tasting, guests sample a selection of wines while a knowledgeable host explains their characteristics and how to appreciate them. Visitors can enjoy the peaceful surroundings, take in scenic views, and unwind after the day’s cultural visits, making it a perfect way to connect with Bulgarian wine culture.