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Two people in green jackets at a bar with a Heineken sign in the background. 1
Four people in an elevator with green walls and Heineken crates. 2
Two hands holding Heineken glasses toasting. 3
People entering a building with a sign that reads 'Welcome to the Home of Heineken.' 4
A brewery interior with copper brewing tanks and a sign reading "Heineken Brouwerijen Amsterdam". 5
By Heineken Experience

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Features

  • Mobile voucher
  • Instant confirmation

Overview

  • The Heineken Experience is a brand experience located in Heineken®’s oldest brewery in the heart of Amsterdam. The brewery closed in 1988, and today, this historic building offers a unique venue where guests can learn all about Heineken®.

    Discover the history of the HEINEKEN Company, the brewing process, a tasting room and the Heineken® brand. Conclude the tour by enjoying 1 Heineken and learn about the best way to taste and enjoy your Heineken® beer.

    With a Heineken® Tour + rooftop ticket, you start with the 1.5-hour Heineken® tour incl. 1 drink. Afterwards, you can access the rooftop bar and terrace, which hosts Heineken's creative innovation hub, Heineken Studio, where you can explore the future of brewing innovation. Above all, you can relax with your included drink while taking in one of Amsterdam’s most breathtaking views from the exclusive roof terrace (2 drinks incl. with this option)

Activity location

  • Heineken Experience
    • Stadhouderskade 78,
    • 1072 AE, Amsterdam, The Netherlands

Meeting/Redemption Point

  • Heineken Experience
    • Stadhouderskade 78,
    • 1072 AE, Amsterdam, The Netherlands

Check availability

What's included, what's not

  • Inclusions
    Rooftop Only Ticket with 2 drinks, no Heineken Experience Tour (if option selected)
  • Inclusions
    Combo Ticket: Heineken Experience Tour + Rooftop Access including 2 Drinks (if option selected)
  • Inclusions
    Heineken Experience Tour including 1 Drink (if option selected)
  • Exclusions
    Food & additional drinks

Know before you book

    • Wheelchair accessible
    • Infants and small children can ride in a pram or stroller
    • Public transport options are available nearby
    • Transport options are wheelchair accessible
    • Suitable for all physical fitness levels
    • Visitors under 18 are not allowed to do the Heineken® Tour
    • Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
    • You must arrive at your designated reserved time
    • This is a non-refundable ticket
    • Important to bring passport, driving licence or ID card
    • Additional beers can be purchased at both the Best Dam Bar and the Rooftop Bar

Activity itinerary

Heineken Experience

  • Admission ticket included
The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a guided journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®. The Heineken Experience is a guided tour in English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.

Location

Activity location

  • LOB_ACTIVITIESLOB_ACTIVITIES
    Heineken Experience
    • Stadhouderskade 78,
    • 1072 AE, Amsterdam, The Netherlands

Meeting/Redemption Point

  • PEOPLEPEOPLE
    Heineken Experience
    • Stadhouderskade 78,
    • 1072 AE, Amsterdam, The Netherlands

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