BRISBANE – 28 October 2013
The ‘accommodation capital’ of Australia, Wotif.com, has been named the official Online Travel Agency (OTA) partner for a coveted multi-million dollar theme park campaign.
Wotif.com has partnered with the Theme Park Capital of Australia campaign, which was launched by the Queensland Government, Village Roadshow and Ardent Leisure earlier this month.
The campaign aims to raise awareness of the Gold Coast’s world-class theme parks across Australia and New Zealand and position them as a must-do holiday experience.
Wotif.com Product Director, Donna Rodios, said she was delighted the leading travel website had been named as the official OTA partner for the campaign.
“As Australia’s leading travel website and the online ‘accommodation capital’, it’s a perfect fit for Wotif.com to join forces to promote the country’s theme park capital,” she said.
“With five world-class theme parks to take advantage of and great 4-star accommodation starting from as little as AU$115 per night on Wotif.com and 3.5-star starting from AU$95 per night, the Gold Coast is the perfect place for kids and big kids alike.
“As part of the campaign, there’ll be a special deals page on Wotif.com as a click-through from our homepage which features all the best accommodation offers as well as links to fantastic flights and package deals for out-of-staters.
“The Gold Coast has consistently been ranked third in our Top 20 Australian Destination report over the past few years, but this campaign is sure to help strengthen the area’s tourism economy further and we’re excited to be on board.”
The Theme Park Capital of Australia campaign started yesterday. For more information visit www.themeparkcapital.com.au or www.promo.wotif.com/theme-park-capital/