Corporate news and innovation

Wotif Group Fact Sheet

Timeline of key events

Wotif has come a long way since its launch in the early dotcom days in the year 2000. The business started out in a humble garage office in Brisbane with an idea that would transform the travel industry in Australia: people love a great travel deal, simple as that.

Today, Wotif is internationally recognised as a leader in online travel, and has one of the most recognised online travel brands in Australia and New Zealand.


The original idea of ‘Wotif’ was born in a garage in Milton, Brisbane with ‘’ : online, 7-day accommodation booking window


Vizeum appointed for the Wotif and brands

18 June 2015

Vizeum (Sydney) has been appointed to support the Wotif® and® brands in Australia and New Zealand, as a result of a competitive pitch.

Vizeum’s remit includes working in collaboration with the Wotif Group’s brand marketing team to deliver media strategy, planning and online and offline media buying for the popular travel booking sites.

In being appointed, Vizeum was praised by Wotif Group for their strategic approach, results-focus and experience working with challenger companies. Vizeum’s innovative, digital-first approach and hands-on client service approach were also acknowledged as crucial to the decision.


BELLEVUE AND BRISBANE, November 14, 2014 – Expedia, Inc. (NASDAQ: EXPE) and Holdings Limited (Wotif Group) today announced completion of the acquisition of Wotif Group by Expedia, Inc. for total cash consideration of A$703 million or A$3.30 per share (equivalent to US$612 million or US$2.87 per share based on November 13, 2014 exchange rates). The total consideration of A$703 million was comprised of a A$51 million special dividend distributed by the Wotif Group to its shareholders before closing and A$652 million in cash from Expedia, Inc. unveils responsive home page

Brisbane – 6 November 2014

Australia’s favourite online travel destination,, has unveiled an exciting new mobile responsive home page to its entire site traffic. 

The new homepage, which has been in beta testing since late July, forms part of a wider responsive design project which aims to optimise the experience across PC, tablet and mobile. 

Once complete, the responsive design project will evolve the way travellers search and book their travel on by offering a seamless experience across all devices. 

The site enhancements which are now live include: 

• More inspirational imagery 

• Enhanced promotion space 

Wotif releases revolutionary Sydney theatre packages

Brisbane – 10 September 2014

Australia’s favourite online travel destination,, has partnered with the new Australian production of Les Misérables to offer exclusive Sydney travel packages combining flights, hotel and theatre tickets. is the official travel partner for the Sydney season of the legendary musical which opens at the Capitol Theatre in March 2015. Cameron Mackintosh’s acclaimed new production of the much-loved musical features glorious modernised staging, orchestrations and dazzlingly reimagined scenery inspired by the paintings of Victor Hugo. 


Adds Asia-Pacific Portfolio to Collection of Travel’s Most Trusted Brands

BELLEVUE AND BRISBANE, July 7, 2014 The Expedia group (NASDAQ: EXPE) today announced that it entered into an agreement to acquire Holdings Limited (Wotif Group) (ASX: WTF), an Australian-based online travel company, for total cash consideration of A$703 million or A$3.30 per share - a premium of approximately 30% to Wotif Group’s volume weighted average share price for the five trading days leading up to and including July 4, 2014 (equivalent to US$658 million or US$3.09 per share based on July 4, 2014 exchange rates). reveals Australia's top rated hotels, based on more than 1 million traveller reviews

BRISBANE – 26 June 2014 is celebrating the milestone of publishing more than 1 million real reviews for Australian hotels by releasing the favourite places to stay in Australia’s top destinations - with reviewers rating The Langham in Melbourne, the best hotel. 

Product Director, Donna Rodios said The Langham had taken the top spot with an overall review score from reviewers of 4.74 (out of 5). 

“We’re celebrating cracking 1 million Australian hotel reviews and the fact that is number one for Australian hotel reviews by releasing the top rated hotel in each of our most popular destinations,” Ms Rodios said. announces first partnership with Hong Kong Tourism Board

BRISBANE – 5 May 2014

Leading travel website today announced its first marketing partnership with the Hong Kong Tourism Board (HKTB) to inspire Aussie travellers to visit Hong Kong during their summer. has a unique ability to reach and promote Hong Kong to its extensive customer base. 

Michael Betteridge, Wotif Group’s General Manager, Marketing explained the significance of the relationship: 

Pick, pack and go to Bali

BRISBANE – 4 February 2014

Leading travel website has enhanced its great value travel packages by launching Bali as its latest holiday destination.'s packages, which launched late last year, allow travellers the flexibility to search and book package holidays by combining the best flight and hand-picked hotel deals to a selection of the top domestic and short-haul destinations. 

Wotif Group Executive General Manager for Flights and Packages, Helen Demetriou, said the addition of Bali holidays was a natural progression, as Aussies continued their travel tradition of holidaying in the Indonesian hot spot. 

“There’s no doubt that Aussies love holidaying in Bali,” she said.