October 2013

Wotif.com helps put the fun into family holidays

BRISBANE – 28 October 2013

The ‘accommodation capital’ of Australia, Wotif.com, has been named the official Online Travel Agency (OTA) partner for a coveted multi-million dollar theme park campaign.

Wotif.com has partnered with the Theme Park Capital of Australia campaign, which was launched by the Queensland Government, Village Roadshow and Ardent Leisure earlier this month. 

The campaign aims to raise awareness of the Gold Coast’s world-class theme parks across Australia and New Zealand and position them as a must-do holiday experience. 

Wotif.com Product Director, Donna Rodios, said she was delighted the leading travel website had been named as the official OTA partner for the campaign. 

Tassie tourism boost

BRISBANE – 23 October 2013

Spring accommodation bookings across Southern Tasmania have seen a boost thanks to a recent campaign between Wotif.com and Destination Southern Tasmania.

Wotif.com Product Director Donna Rodios, said the recent two-week Every season more scenic than the last campaign had resulted in a 15.4 per cent room night growth for participating suppliers, compared to the same period last year.

“It’s great to see participating suppliers reaping the benefits of the campaign and recording a solid lift,” Ms Rodios said. 

“The region as a whole also recorded a 7.7 per cent increase in room nights through Wotif.com bookings, as a result of the campaign. 

Holidays get tails wagging

BRISBANE – 4 October 2013

Aussie pets are well travelled with almost half of us revealing we take our pets on holiday, according to the latest travel survey from leading travel website Wotif.com. 

Wotif.com Product Director, Donna Rodios, said out of the 10,779 responses, 91 per cent have a pet and 49.1 per cent said they take their pet on holiday. 

“Dogs are by far Australia’s most travelled pet, with 90 per cent of respondents taking their pooch on holiday, while 5.5 per cent said they travelled with their cat and other travellers even admitted to taking their bird, rabbit, guinea pig and fish away,” Ms Rodios said.