Travel Trends

School Holiday Money Woes

With school holidays in full force across the country, research from online travel site shows 78% of parents look forward to the school holidays and 45% of families often go away with their kids during the school holidays* but despite this, the rising cost of living is one of the largest growing concerns for Australians. Most of us (76%) believe the rising cost of living will impact our holiday choice over the next five years, with mid and young families most (81%) likely to be impacted**.

Wotif celebrates Australia Day with the Town of the Year Awards

With Australia Day around the corner, leading online travel site has today revealed the winners of the inaugural Wotif Australian Town of the Year awards. In the true Aussie spirit of giving everyone a fair go, the awards unearth the ‘must-see’ local towns across the nation in 2018.

With half of all Australians (49%) looking to make their next trip a local one and two thirds of us seeing domestic travel as a way to reinvest in the local economy**,the awards, based on a Wotif pricing and demand index*, call out the local hotspots which should be on every Aussie bucket list this year.

So, who took out Australia’s number one place in 2018?


In the lead up to Australia Day, where we come together to celebrate all things Aussie, leading online travel site have searched far and wide and put the vote to the people of this great nation to name the top towns to try some unique experiences you can only find in Australia.

Whether you’re a foodie who enjoys a humble meat pie or cheeky glass of award winning Shiraz, or a nature lover looking to experience everything our great southern land has to show, Australia offers travellers an abundance of experiences. This Australia Day, wanted to look beyond the well-known hotspots, to call out the towns that make Australia great.

1.     Top Wine Region: Margaret River, WA

Wot’s Your Journey? Research reveals who we are and how we’re travelling

·       Two thirds of us see a holiday in Australia as an opportunity to reinvest in the local economy and support regional or rural communities

·       Over half of us opt for destinations which allow us to pursue passions – food topping the list!

·       Over a quarter of us take a trip to learn more about ourselves

Aussie families search for sand and snow these school holidays

·    Aussie interest in Ho Chi Minh City doubles (195%)

·    Families seek cool respite with demand for Mount Buller up 45%

·    Queensland remains Australia’s favourite home-away-from-home

SYDNEY, 19 June 2017: While Queensland’s pristine beaches remain the most popular mid-year holiday choice, this year’s July school holidays data reveals Aussie families are beginning to buck the trend, with Australian ski fields in for a bumper season, and an increased interest in warmer climates overseas.