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- You\u2019re big kids.<\/strong> 61% of you have positive memories of childhood holidays, and 45% of you had a love of travel instilled in you by your parents.<\/li>\n
- You\u2019re diverse.<\/strong> According to 2016 Census data**, nearly half of you (49%) have at least one parent who was born overseas, or you were born overseas yourself. This was reflected in our research too and reminds us that Australians \u2013 and Australian travelers \u2013 are one of the most diverse groups in the\u00a0world.<\/li>\n
- You\u2019re brave.<\/strong> 74% of you love diving headfirst into new environments and cultures, and 76% of you use holidays as an excuse to try things you\u2019d never do at home.<\/li>\n
- You\u2019re introspective.<\/strong> 26% of you have travelled to overcome personal challenges or \u201cfind\u201d yourselves, and two in three of you (67%) have visited your family\u2019s country of origin to meet relatives and explore your own cultural identity.<\/li>\n
- You\u2019re passionate.<\/strong> 53% of you choose destinations that allow you to pursue your hobbies and interests. Food and nature are two of your favourite interests, inspiring 24% of you and 23% of you respectively.<\/li>\n
- You\u2019re big softies, especially when it comes to animals.<\/strong> 52% of you have at least one pet, and many of you feel guilty when you leave them to go on holiday. 25% of you bring back presents for them, 16% of you try to talk to your pet over Skype, and 15% of you have even smuggled a pet on holiday!\n
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<\/li>\n<\/ul>\nFrom this research, we discovered the eight key factors that most influence the people (and travellers) we are today: our childhoods; our passions, our ancestry, our work, our relationships, our need for self-discovery, our traditions, and our lives right now. These themes inspired us to collect exciting true travel stories and top holiday tips from some of our favourite Aussies (including a few we know you love too). You can find them here<\/a>.<\/p>\n
But the main thing we learned is you\u2019re lots of fun. We loved reading all your fabulous holiday stories. From swimming through leech-filled waterholes to studying in Spain, from travelling solo around the world to road trips with your pets, you\u2019ve sure had a lot of adventures. Thank you to everyone who shared theirs with us.<\/p>\n
Want to find out more about Aussies and their holiday habits? Read the full Wot\u2019s Your Journey? Report<\/a> or take our fun Wot\u2019s Your Journey? quiz<\/a> to find out where you should travel next.<\/p>\n<\/i> Read the full report <\/a>\n
\nAbout Wotif\u2019s Australian Travel Research<\/strong><\/p>\n*Wotif\u2019s Australian Travel Research <\/strong><\/p>\n
The Leading Edge were engaged by Wotif to conduct research into understanding Australian travellers. The study was conducted across August to September 2017 and consisted of two components: 1. Online Community of n=40 Australian travellers 2. Online Survey completed by a nationally representative sample of n=1,036 Australian travellers (who had all travelled and stayed in paid accommodation in the last two years on leisure holidays).<\/p>\n
The survey was conducted online amongst members of a permission-based panel, between 23rd and 29th August 2017. After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics. Data was weighted to National Representative proportions to reflect the age, gender and residential location of Australian travellers.<\/p>\n
- You\u2019re diverse.<\/strong> According to 2016 Census data**, nearly half of you (49%) have at least one parent who was born overseas, or you were born overseas yourself. This was reflected in our research too and reminds us that Australians \u2013 and Australian travelers \u2013 are one of the most diverse groups in the\u00a0world.<\/li>\n