aussie road trip
aussie road trip
aussie road trip
aussie road trip
aussie road trip
aussie road trip
aussie road trip
aussie road trip

Wot's this all about

Wot influences have made you the traveller you are today? It's a question you probably haven't thought about before. But at Wotif, we think it's an important one. Does your ancestry play a part? Or your childhood? Perhaps it's your passions or traditions? Quite possibly it's a little of all of the above! We want to recognise and celebrate the millions of diverse and unique journeys of everyday Aussies and Kiwis. And encourage you to do the same. How did you get here? Where to next? Wot's your journey?

The 2017 Wot’s Your
Journey report is out!

See how you stack up against the
Australian travelling public

map
Did you love going on holidays as a child?
Yes
61%
61%
Good memories, right? 61% of Aussies reported having positive memories of their childhood holidays, but less than a third travelled overseas as kids.
No
39%
39%
You are not alone. 39% of Australians don't look back on their childhood holidays as a positive experience.

Your trip to will be much better, we promise!
Do you go back to holiday in the destinations that you went to as a child?
You Betcha’
41%
There is a lot to be said for sticking to the tried and tested routes. Especially when you want to relax. 41% of Australians do the same
Nope
25%
Leave no stone unturned hey! Just like 25% of Australians you don't feel the need to revisit your past on your holidays now.
Yes
No
Would you consider travelling to explore a passion i.e. Food, nature, sport etc?
Yes
53%
53%
Like more than half (53%) of Australians you would let your passions lead the way to a travel destination.
No
Unlike 47% of the Australian population, you don't need any particular passion to holiday.
Would you consider taking a trip to explore your family heritage?
 
67%
With nearly half of all Aussies born overseas, or with at least one parent born overseas, 2 in 3 of us have embarked on an overseas pilgrimage to reconnect with our roots.
 
With nearly half of all Aussies born overseas, or with at least one parent born overseas, 2 in 3 of us have embarked on an overseas pilgrimage to reconnect with our roots.
Yes
No
Does the threat of climate change compel you to see some of the natural wonders of the world?
Yes
39%
39%
39% of Aussies are with you on this. We’re conscious about seeing some of the natural world while we still can.
No
61%
61%
Let’s hope there’s no hurry. 39% of Aussies are conscious about seeing some of the natural world while they still can.
Have you, or would you ever, go on holiday to find yourself
 
26%
You’re not alone. 26% of Aussies have needed a holiday to help find themselves. And of all states, NSW have taken the most trips.
 
74%
Perhaps you were never lost…! 26% of Aussies have needed a holiday to help find themselves. And of all states, NSW have taken the most trips.
Yes
No
Do you think that travelling for work is a perk or a pain?
Perk
Perk
Perk
Love a work trip, points please! Over a third (36%) of Aussies have recently travelled for work either interstate or overseas. 63% also seize the chance to tag on a few extra days for leisure.
Pain
Pain
Pain
It sounds good, right, but it’s still work! Over a third (36%) of Aussies have recently travelled for work either interstate or overseas. 63% also seize the chance to tag on a few extra days for leisure...maybe that eases the pain?
Are you selfless or selfish? When going on a holiday do you do what you want, or what your friends and family want?
 
31%
It’s all about me, right? Only two in five people (31%) say their holidays are about doing what their family or friends want, rather than based on their own desires. 30% of people even admit that they prefer not to sit next to their own children on planes ;)
 
40%
You put everyone else’s needs before your own! 76% of Aussies use holidays to strengthen relationships with loved ones and two in five people (40%) say their holidays are often about doing what their family or friends want.
What
I Want
Do what
others
want
Do you choose to travel domestically to support the local economy?
 
67%
Good work! Along with 67% of Australians you are keen to support the local economy by travelling domestically. It's pretty easy with a country like ours!
 
5%
We know you support it in other ways. 60% of Aussies are keen to support the local economy through travel. And with our beautiful and diverse landscapes, we can't blame them!
Yes
No
Do your financial pressures affect the way that you travel?
Yes
76%
76%
You are not alone! Finances and worries about the rising cost of living are a concern for 76% of travellers, with most (79%) seeking to make holidays more affordable.
No
44%
44%
Lucky You! Finances and worries about the rising cost of living are an issue for 76% of travellers.
Are you conscious of being seen as culturally insensitive when travelling overseas?
Good on you!
That attitude will help you
make the most out of your
international travels.
Maybe you are all
over it already!
Yes
No
wots
wots
's
travel Influences
Let's have a look at the influences
that make you the traveller you are.
Life Experiences Your Childhood, Your Roots, Your True Self.
Internal Influences Your Passions, Your Relationships.
External Influences Your Traditions, Your World, Your Work.
wots wots
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’s Travel Influences

Life
Experiences

Your Childhood, Your Roots, Your True Self.

Internal Influences

Your Passions, Your Relationships.

External Influences

Your Traditions, Your World, Your Work.

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