Room type

Deluxe Room

Max Occupancy: 2 guests (up to 1 child)

Deluxe Twin Room

Max Occupancy: 2 guests (up to 1 child)

Club Room

Max Occupancy: 2 guests (up to 1 child)

Club Twin Room

Max Occupancy: 2 guests (up to 1 child)

Junior Suite

Max Occupancy: 3 guests (up to 2 children, 2 infants)

Suite (Four Poster)

Max Occupancy: 2 guests (up to 1 child, 1 infant)

Deluxe Single Room

Max Occupancy: 1 guest

Get an overview of this hotelHotel in London near Trafalgar Square

A family-friendly stay in the heart of London awaits you at The Shaftesbury Premier London Piccadilly. Within a short 5-minute stroll, you'll find popular places like Leicester Square and Piccadilly Circus. Highlights at this hotel include in-room free wired Internet and plasma TVs.

All 67 rooms feature DVD players, coffee/tea makers, and free newspapers. Minibars provide refreshments, and 24-hour room service is also available. Nice touches to enhance your stay include free toiletries and premium bedding. Free local calls, safes, and hair dryers are also available.

At the hotel's own bar/lounge, you can stop for a drink. Business travelers can take advantage of meeting rooms and a business center. Additionally, you'll find free WiFi in public areas, a fitness center, and coffee/tea in the lobby.

Attractions within a 10-minute walk of this 4-star Soho hotel include Trafalgar Square and Her Majesty's Theatre.

Hotel Amenities

Hotel Amenities

Theater lovers at Best Western Premier Shaftesbury London Piccadilly can choose from 40 theaters in the West End, six on Shaftesbury Avenue itself, including the Queen's Theatre, 50 meters away. Film buffs are one block from the Curzon Soho art house cinema; two blocks away, the Trocadero center offers restaurants, bars, a multiplex cinema, ten-pin bowling, pool hall, casino, simulator rides, and 400 video games.

Guests have 24-hour access to the air-conditioned fitness room on the lower ground floor, which offers a range of exercise machines including treadmill, exercise bike, and cross-trainer. There are also two air conditioned meeting rooms, the largest of which seats 16 people boardroom-style and is equipped with broadband Internet access and plasma television with data ports.

The concierge can provide in-depth knowledge on local attractions, give directions, and hail cabs. Currency exchange and souvenirs are available at the lobby level. In the evening guests can book a reservation at the onsite restaurant or relish nibbles with refreshing drinks at the stylish chic bar.

This conveniently located contemporary hotel is an ideal destination for guests looking to explore London's musical scene and vibrant night life.

  • Total number of rooms - 67 
  • Number of floors - 5 
  • Free newspapers in lobby 
  • Fitness facilities 
  • Bar/lounge 
  • Breakfast available (surcharge) 
  • Meeting rooms 
  • 24-hour front desk 
  • Multilingual staff 
  • Porter/bellhop 
  • Safe-deposit box at front desk 
  • Laundry facilities 
  • Dry cleaning/laundry service 
  • Coffee/tea in lobby 
  • Elevator/lift 
  • Business center 
  • Luggage storage 
  • Smoke-free property 
  • Free WiFi 

Family Friendly Amenities

  • Family Hotel  
  • Free Wi-Fi  
  • Laundry facilities  
  • DVD player  


Available in all rooms: Free wired high-speed Internet

Available in some public areas: Free WiFi

Room Amenities

  • Premium TV channels 
  • Pay movies 
  • Premium bedding 
  • Room service (24 hours) 
  • Climate control 
  • Air conditioning 
  • Free newspaper 
  • Blackout drapes/curtains 
  • Minibar 
  • Coffee/tea maker 
  • Private bathroom 
  • Free toiletries 
  • Hair dryer 
  • Bathtub or shower 
  • Plasma TV 
  • DVD player 
  • Iron/ironing board 
  • In-room safe 
  • Desk 
  • Daily housekeeping 
  • Free local calls 
  • Cribs/infant beds available 
  • Free wired high-speed Internet 

Where to Eat

A full English/continental breakfast is served each morning including fresh croissants, pastries, cereals, fresh fruit, and a selection of teas and coffees.

The Exhibition Bar - Decorated in Arabic style and serving a selection of drinks and snacks.

Nearby Activities

The recreational activities listed below are available either on site or near the hotel; fees may apply.

  • Hiking/biking trails nearby 
  • Bicycle rentals nearby 
  • Scooter/moped rentals nearby 

Hotel Policies


Check-in time starts at 2 PM


Check-out time is noon

Payment types

You need to know

Extra-person charges may apply and vary depending on hotel policy.

Government-issued photo identification and a credit card or cash deposit are required at check-in for incidental charges.

Special requests are subject to availability upon check-in and may incur additional charges. Special requests cannot be guaranteed.

  • No onsite parking is available.
  • The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation.

The credit/debit card used to book the Advance Purchase rate must be presented at the time of check-in. Guests who plan to pay for other guests' stay must contact the property in advance. For more details, please contact the office using the information on the reservation confirmation received after booking.


The following fees and deposits are charged by the property at time of service, check-in, or check-out.
  • Breakfast fee: GBP 15.95 per person (approximately)
  • An early check-in fee will be charged
  • A late check-out fee will be charged
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
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