I had read some bad reviews about these apartments but I must say we were very pleased with our stay. We stayed in the 2nd floor apartment: 2 bedrooms, 2 bathrooms, well equipped kitchen, diner and lounge. It really had everything we could need (even an umbrella!). It was all very nicely done out with complimentary tea and coffee and toiletries. If I had to find fault all I could say is that 1. the sofas were worn and 2.because all of the walls are painted white they show marks very quickly so all the walls look like they would benefit from a fresh coat of paint. However, the apartment was spotlessly clean and our 'greeter' was lovely.
I would recommend these apartments on location alone - we couldn't have asked for a better place. A few moments walk to either Piccadilly or Leicester Square tube stations (so an easy tube ride to anywhere in London) and an easy walk to China town, Regent street for shopping, theatres etc. etc. It was all on the doorstep
Pros: The location
Cons: Just a fresh coat of paint on the walls and new sofas at some point.
Location: theatres, shops, bars, restaurants, cinema, casinos, cycling